Short answer

Incorporate elements of emotional resonance, cultural relevance, and ethical considerations into product design and brand messaging to align with the trend towards supra-functionality and stakeholder capitalism.

Field: Innovation & Design
Source: International Journal of Managing Information Technology (2020)
Method: Conceptual Analysis and Case Study
Evidence: Moderate effect

The fashion industry's shift towards supra-functional value, exceeding mere economic utility, is a key driver for evolving stakeholder capitalism models. This innovation & design research insight is drawn from a 2020 study published in International Journal of Managing Information Technology. Using Conceptual analysis and case study, researchers explored how this design variable affects real-world outcomes. The key design takeaway: Incorporate elements of emotional resonance, cultural relevance, and ethical considerations into product design and brand messaging to align with the trend towards supra-functionality and stakeholder capitalism.

Study

Innovation & DesignHigh ImpactModerate effect

Supra-functionality in Fashion Drives Stakeholder Capitalism

The fashion industry's shift towards supra-functional value, exceeding mere economic utility, is a key driver for evolving stakeholder capitalism models.

International Journal of Managing Information Technology · 2020

Key Findings

01Fashion is a dynamic reflection and driver of socio-economic and cultural changes.
02Consumer preferences are shifting from purely economic functionality to 'supra-functionality' (values beyond economic utility).
03This shift in consumer demand can foster new business models aligned with stakeholder capitalism.

Application

Design takeaway

How to apply

When developing new products or rebranding existing ones, consider how they can embody values that resonate with a broader set of stakeholders (consumers, employees, community, environment) beyond just profit.

Project actions

01When designing, think about the story your product tells and the values it represents.
02Consider how your design choices impact different groups of people and the environment.

Method & Evidence

AimHow does the increasing emphasis on supra-functionality in fashion influence the adoption of stakeholder capitalism principles within businesses?

MethodConceptual Analysis and Case Study

ProcedureThe research analyzes the evolving concept of fashion as a reflection of socio-economic and cultural shifts, specifically focusing on the move from economic functionality to supra-functionality. It then examines how this trend can be integrated into business models that prioritize stakeholder interests, using Amazon's endeavors as a potential example.

ContextFashion Industry, Business Strategy, Stakeholder Theory

Variables

IVShift in consumer preferences from economic functionality to supra-functionality

DVAdoption of stakeholder capitalism principles

CV["Industry sector (Fashion)","Socio-economic and cultural context"]

Strengths & Limitations

Strengths

+Identifies a significant trend in consumer behavior and its potential business implications.
+Connects design and product development to broader economic and social theories.

Limitations

The abstract does not provide specific details on how 'supra-functionality' was measured or quantified, making it difficult to replicate empirical findings.

Reliability & validity

The conceptual nature of the abstract limits direct assessment of reliability and validity. Empirical studies would be needed to validate these claims.

Think critically

How can the abstract concept of 'supra-functionality' be translated into concrete design features and product attributes that demonstrably enhance stakeholder value?

Design Principles

"Design for value beyond utility: Products should aim to fulfill emotional, cultural, and ethical needs in addition to functional requirements."

Understanding this shift allows designers and businesses to move beyond purely functional product development. It encourages the creation of products and brands that resonate with deeper consumer values, fostering stronger stakeholder relationships and potentially new market opportunities.

What This Means for Your Design

Fashion is changing from just being useful to being meaningful. This means companies need to think about more than just making money; they need to consider what's good for everyone involved, like customers, workers, and the environment.

How to use in your project

1.Use this research to justify exploring design solutions that address ethical or cultural values, not just functional requirements.
2.Reference this paper when discussing the broader impact of design choices on stakeholders and market trends.

Add to My Project

Quick Cite

Paragraph starter

The shift in consumer preferences towards 'supra-functionality' in areas like fashion suggests that design projects should consider the broader socio-cultural and ethical dimensions of their products, moving beyond mere economic utility to foster stakeholder engagement and align with evolving capitalism models.

Source

International Journal of Managing Information Technology

Fashion-driven Textiles as A Crystal of A New Stream for Stakeholder Capitalism – Amazon’s Endeavor

journal · 2020

View source

Questions About This Research

What does the research say about supra-functionality in fashion drives stakeholder capitalism?: Incorporate elements of emotional resonance, cultural relevance, and ethical considerations into product design and brand messaging to align with the trend towards supra-functionality and stakeholder capitalism. Evidence: International Journal of Managing Information Technology (2020).
Why does "Supra-functionality in Fashion Drives Stakeholder Capitalism" matter for design?: Understanding this shift allows designers and businesses to move beyond purely functional product development. It encourages the creation of products and brands that resonate with deeper consumer values, fostering stronger stakeholder relationships and potentially new market opportunities.
How can designers apply this research?: Incorporate elements of emotional resonance, cultural relevance, and ethical considerations into product design and brand messaging to align with the trend towards supra-functionality and stakeholder capitalism.
What were the main findings?: Fashion is a dynamic reflection and driver of socio-economic and cultural changes.. Consumer preferences are shifting from purely economic functionality to 'supra-functionality' (values beyond economic utility).. This shift in consumer demand can foster new business models aligned with stakeholder capitalism.
What research method was used?: Conceptual Analysis and Case Study.
How strong is the evidence?: Evidence strength is rated Moderate effect, based on a 2020 journal from International Journal of Managing Information Technology.
What should I do differently in my next project?: When developing new products or rebranding existing ones, consider how they can embody values that resonate with a broader set of stakeholders (consumers, employees, community, environment) beyond just profit.
What are the limitations?: The paper's focus on Amazon as a primary example might not be universally applicable to all industries or businesses. The concept of 'supra-functionality' is broad and requires further operationalization.