Short answer

Design product and marketing strategies that offer competitive pricing while emphasizing verifiable product quality and clear halal certification, leveraging brand ambassadors to reinforce these attributes.

Field: Innovation & Markets
Source: MIR (Modernization Innovation Research) (2020)
Method: Quantitative analysis
Sample: 400 participants
Evidence: Strong effect

While price significantly impacts purchasing decisions for halal cosmetics, product quality, halal labeling, and brand ambassador endorsements also play crucial roles. This innovation & markets research insight is drawn from a 2020 study published in MIR (Modernization Innovation Research). Using Quantitative analysis with 400 participants, researchers explored how this design variable affects real-world outcomes. The key design takeaway: Design product and marketing strategies that offer competitive pricing while emphasizing verifiable product quality and clear halal certification, leveraging brand ambassadors to reinforce these attributes.

Study

Innovation & MarketsHigh ImpactStrong effect

Price is the primary driver for halal cosmetic purchases, but quality, labeling, and brand influence also matter.

While price significantly impacts purchasing decisions for halal cosmetics, product quality, halal labeling, and brand ambassador endorsements also play crucial roles.

MIR (Modernization Innovation Research) · 2020

Key Findings

01Price is the dominant factor influencing purchasing decisions.
02Product quality, income, halal labeling, and brand ambassador have a positive and significant impact.
03Price has a negative and significant impact on purchasing decisions.

Application

Design takeaway

How to apply

When developing or marketing cosmetic products, especially those with specific ethical or religious certifications, conduct market research to understand the relative importance of price, quality, and endorsement factors for your target audience.

Project actions

01Clearly define your target market and the specific product category.
02Consider how cultural or religious factors might influence purchasing decisions in your chosen market.

Method & Evidence

AimWhat are the key factors influencing purchasing decisions for halal cosmetic products?

MethodQuantitative analysis

ProcedureA survey was administered to 400 female consumers in Palembang City, collecting data on their purchasing decisions for halal cosmetics in relation to product quality, price, halal labeling, and brand ambassador. Logit analysis was employed to determine the impact of these variables.

Sample400 participants

ContextConsumer behavior in the cosmetics market

Variables

IV["Product quality","Price","Halal labeling","Brand ambassador"]

DVPurchasing decision

CV["Income","Education","Kind of jobs","Age"]

Strengths & Limitations

Strengths

+Large sample size.
+Utilizes a robust statistical analysis method (Logit Analysis).

Limitations

The findings are specific to a particular geographic location and demographic, limiting their universal applicability.

Reliability & validity

The use of Logit analysis provides statistical rigor for determining the significance and impact of variables. However, the study's generalizability may be limited by its specific geographic and demographic scope, affecting external validity.

Think critically

How might the relative importance of price versus ethical considerations shift in different cultural contexts or for different product categories?

Design Principles

"The perceived value of a product is a composite of its functional attributes, cost, and ethical/cultural alignment."

Understanding the interplay of these factors allows brands to develop more effective marketing strategies. Focusing solely on price may overlook opportunities to build brand loyalty and cater to consumer values.

What This Means for Your Design

For halal cosmetics, price is king, but people also care a lot about how good the product is, if it's truly halal, and who's promoting it.

How to use in your project

1.Use this study to justify investigating the impact of ethical certifications or specific product attributes on consumer purchasing decisions in your own design project.

Add to My Project

Quick Cite

Paragraph starter

Research indicates that for products like halal cosmetics, purchasing decisions are significantly influenced by a combination of factors. While price often emerges as the dominant driver, product quality, clear ethical or religious labeling (such as halal certification), and endorsements from trusted brand ambassadors also play a substantial positive role, suggesting a holistic approach to product development and marketing is essential.

Source

MIR (Modernization Innovation Research)

Consumer Behavior and Halal Cosmetic Product: Evidence in Palembang City

journal · 2020

View source

Questions About This Research

What does the research say about price is the primary driver for halal cosmetic purchases, but quality, labeling, and brand influence also matter?: Design product and marketing strategies that offer competitive pricing while emphasizing verifiable product quality and clear halal certification, leveraging brand ambassadors to reinforce these attributes. Evidence: MIR (Modernization Innovation Research) (2020).
Why does "Price is the primary driver for halal cosmetic purchases, but quality, labeling, and brand influence also matter." matter for design?: Understanding the interplay of these factors allows brands to develop more effective marketing strategies. Focusing solely on price may overlook opportunities to build brand loyalty and cater to consumer values.
How can designers apply this research?: Design product and marketing strategies that offer competitive pricing while emphasizing verifiable product quality and clear halal certification, leveraging brand ambassadors to reinforce these attributes.
What were the main findings?: Price is the dominant factor influencing purchasing decisions.. Product quality, income, halal labeling, and brand ambassador have a positive and significant impact.. Price has a negative and significant impact on purchasing decisions.
What research method was used?: Quantitative analysis with 400 participants.
How strong is the evidence?: Evidence strength is rated Strong effect, based on a 2020 journal from MIR (Modernization Innovation Research).
What should I do differently in my next project?: When developing or marketing cosmetic products, especially those with specific ethical or religious certifications, conduct market research to understand the relative importance of price, quality, and endorsement factors for your target audience.
What are the limitations?: The study is specific to Palembang City and may not generalize to other regions or demographics. The focus is on female consumers only.