Secondary Markets Can Legitimize Pricing and Enhance Access, Despite Negative Perceptions
While often viewed negatively, secondary ticket markets can, under certain regulatory frameworks, provide valuable price discovery and improve access for a wider range of consumers.
Journal of Law and Commerce · 2010
Key Findings
- 01Secondary markets provide a mechanism for price discovery, reflecting true demand.
- 02Regulation can mitigate negative externalities associated with ticket scalping.
- 03Historical perceptions of ticket scalping as inherently exploitative are not always aligned with market realities under appropriate controls.
Application
Design takeaway
When designing products or services that involve limited availability or high demand, consider how secondary markets might emerge and how they can be integrated or regulated to benefit stakeholders.
How to apply
When launching a product with potentially high demand, research and consider implementing a regulated resale platform or policy to manage pricing and availability.
Project actions
- 01When researching a product, consider its potential for resale and how that might affect its overall market.
- 02Think about how regulations or market forces might shape the future of a product's lifecycle.
Method & Evidence
Variables
Strengths & Limitations
Strengths
- +Provides a nuanced economic perspective on a commonly criticized market practice.
- +Offers a framework for considering regulatory approaches.
Limitations
This research is specific to ticket markets and may not directly translate to all product categories without adaptation.
Reliability & validity
The study's findings are based on economic theory and historical analysis, suggesting moderate reliability. Validity is strong within the context of economic and regulatory analysis of ticket markets.
Think critically
To what extent can the principles of secondary ticket market regulation be applied to other high-demand, limited-supply consumer goods?
Design Principles
"Embrace market mechanisms for price discovery and access, while actively designing for fair and transparent secondary market operations."
Understanding the dynamics of secondary markets is crucial for businesses that operate in or are affected by them. This research suggests that rather than outright prohibition, thoughtful regulation can harness the benefits of these markets for both consumers and producers.
What This Means for Your Design
Even though people often complain about ticket scalpers, the research shows that these resale markets can actually help figure out the right price for tickets and make it easier for more people to get them, especially if there are good rules in place.
How to use in your project
- 1.Use this research to justify exploring secondary market potential for a product, or to inform strategies for managing it.
Add to My Project
Quick Cite
(2010). The Eight Principles of the Microeconomic and Regulatory Future of Ticket Scalping, Ticket Brokers, and Secondary Ticket Markets. Journal of Law and Commerce. https://doi.org/10.5195/jlc.2010.19 Retrieved from https://designdex.org/study/07a474ee-f2b1-49c5-afd9-0946bd9ec5b9/secondary-markets-can-legitimize-pricing-and-enhance-access-despite-negative-perceptions
Paragraph starter
The analysis of secondary ticket markets suggests that, contrary to common perception, these platforms can offer valuable price discovery and improve consumer access when appropriately regulated. This highlights the importance of considering the full market lifecycle of a product, including potential resale channels, and how design and policy can shape their impact.
Source
Journal of Law and Commerce
The Eight Principles of the Microeconomic and Regulatory Future of Ticket Scalping, Ticket Brokers, and Secondary Ticket Markets
journal · 2010
View sourceQuestions about this research
- What does the research say about secondary markets can legitimize pricing and enhance access, despite negative perceptions?
- When designing products or services that involve limited availability or high demand, consider how secondary markets might emerge and how they can be integrated or regulated to benefit stakeholders. Evidence: Journal of Law and Commerce (2010).
- Why does "Secondary Markets Can Legitimize Pricing and Enhance Access, Despite Negative Perceptions" matter for design?
- Understanding the dynamics of secondary markets is crucial for businesses that operate in or are affected by them. This research suggests that rather than outright prohibition, thoughtful regulation can harness the benefits of these markets for both consumers and producers.
- How can designers apply this research?
- When designing products or services that involve limited availability or high demand, consider how secondary markets might emerge and how they can be integrated or regulated to benefit stakeholders.
- What were the main findings?
- Secondary markets provide a mechanism for price discovery, reflecting true demand.. Regulation can mitigate negative externalities associated with ticket scalping.. Historical perceptions of ticket scalping as inherently exploitative are not always aligned with market realities under appropriate controls.
- What research method was used?
- Economic analysis and regulatory review.
- How strong is the evidence?
- Evidence strength is rated Moderate effect, based on a 2010 journal from Journal of Law and Commerce.
- What should I do differently in my next project?
- When launching a product with potentially high demand, research and consider implementing a regulated resale platform or policy to manage pricing and availability.
- What are the limitations?
- The study focuses primarily on the economic and regulatory aspects of ticket markets, with less emphasis on the user experience of purchasing through secondary channels.
- Is there evidence that secondary markets affects design outcomes?
- The research indicates that secondary ticket markets, despite their negative reputation, can serve as an efficient price discovery tool and, with proper regulation, can improve overall access to events rather than solely exploiting consumers. Understanding the dynamics of secondary markets is crucial for businesses tha Source: Journal of Law and Commerce (2010).
- Where does this despite negative research apply?
- Event ticketing and secondary markets It sits within innovation & markets research on designdex.org.
Related research topics
secondary markets design research · evidence on secondary markets · does secondary markets improve design outcomes · despite negative studies for designers · secondary markets and despite negative findings · innovation & markets research evidence