Short answer
Develop products and services that are adaptable to diverse halal certification requirements and invest in clear communication strategies to build consumer trust and understanding.
- Field
- Innovation & Markets
- Source
- Al-Infaq Jurnal Ekonomi Islam (2023)
- Method
- Qualitative analysis of secondary data
- Sample
- 79 publications
- Evidence
- Moderate effect
The burgeoning global halal market presents significant growth opportunities, particularly in food and tourism, but requires strategic innovation and enhanced consumer understanding to overcome challenges related to standardized certification and supply chain complexities. This innovation & markets research insight is drawn from a 2023 study published in Al-Infaq Jurnal Ekonomi Islam. Using Qualitative analysis of secondary data with 79 publications, researchers explored how this design variable affects real-world outcomes. The key design takeaway: Develop products and services that are adaptable to diverse halal certification requirements and invest in clear communication strategies to build consumer trust and understanding.
Global Halal Market: Navigating Opportunities and Overcoming Certification & Supply Chain Hurdles
The burgeoning global halal market presents significant growth opportunities, particularly in food and tourism, but requires strategic innovation and enhanced consumer understanding to overcome challenges related to standardized certification and supply chain complexities.
Al-Infaq Jurnal Ekonomi Islam · 2023
Key Findings
- 01Significant growth opportunities exist in the global halal market, especially in food and tourism sectors.
- 02Key challenges include the lack of globally agreed-upon halal certification, supply chain issues, low public awareness, and a shortage of manufacturers.
Application
Design takeaway
Develop products and services that are adaptable to diverse halal certification requirements and invest in clear communication strategies to build consumer trust and understanding.
How to apply
When targeting the halal market, research specific regional certification bodies and develop supply chain solutions that ensure traceability and compliance.
Project actions
- 01When researching a global market, consider the regulatory landscape and cultural nuances.
- 02Use qualitative analysis to understand complex market dynamics and identify key challenges.
Method & Evidence
Variables
Strengths & Limitations
Strengths
- +Provides a broad overview of opportunities and challenges in a growing global market.
- +Utilizes a systematic approach to analyze a large body of existing research.
Limitations
The reliance on existing literature means the findings are dependent on the quality and scope of the original research. Direct primary research would offer deeper insights.
Reliability & validity
The reliability of the findings depends on the quality and consistency of the 79 publications analyzed. Validity is enhanced by using a systematic qualitative analysis technique (Nvivo) to process the data.
Think critically
How might the lack of a universally agreed-upon halal certification impact the design of packaging and labeling for food products intended for international export?
Design Principles
"Market entry into specialized global sectors requires a dual focus on product adaptability and robust stakeholder education."
Understanding the specific barriers and enablers within a niche but rapidly expanding market like the halal industry is crucial for designers and businesses aiming for global reach. Addressing these challenges can unlock new market segments and foster inclusive product development.
What This Means for Your Design
The halal market is growing, especially for food and travel, but it's hard because there isn't one single way to prove something is halal everywhere, and getting products to people can be tricky. More marketing and new ideas are needed.
How to use in your project
- 1.This study can inform the market analysis section of a design project by identifying specific industry challenges and opportunities.
- 2.The findings on certification and supply chain issues can guide the development of a product's manufacturing and distribution strategy.
Add to My Project
Quick Cite
Paragraph starter
This research indicates that the global halal industry, while presenting significant growth opportunities in sectors like food and tourism, is hindered by challenges such as the absence of standardized halal certification, complex supply chain logistics, and insufficient public awareness. Addressing these requires strategic innovation in marketing and product development to ensure wider market penetration and consumer trust.
Source
Al-Infaq Jurnal Ekonomi Islam
HALAL INDUSTRY: OPPORTUNITIES AND CHALLENGE IN THE GLOBAL MARKET
journal · 2023
View sourceQuestions About This Research
- What does the research say about global halal market: navigating opportunities and overcoming certification & supply chain hurdles?
- Develop products and services that are adaptable to diverse halal certification requirements and invest in clear communication strategies to build consumer trust and understanding. Evidence: Al-Infaq Jurnal Ekonomi Islam (2023).
- Why does "Global Halal Market: Navigating Opportunities and Overcoming Certification & Supply Chain Hurdles" matter for design?
- Understanding the specific barriers and enablers within a niche but rapidly expanding market like the halal industry is crucial for designers and businesses aiming for global reach. Addressing these challenges can unlock new market segments and foster inclusive product development.
- How can designers apply this research?
- Develop products and services that are adaptable to diverse halal certification requirements and invest in clear communication strategies to build consumer trust and understanding.
- What were the main findings?
- Significant growth opportunities exist in the global halal market, especially in food and tourism sectors.. Key challenges include the lack of globally agreed-upon halal certification, supply chain issues, low public awareness, and a shortage of manufacturers.
- What research method was used?
- Qualitative analysis of secondary data with 79 publications.
- How strong is the evidence?
- Evidence strength is rated Moderate effect, based on a 2023 journal from Al-Infaq Jurnal Ekonomi Islam.
- What should I do differently in my next project?
- When targeting the halal market, research specific regional certification bodies and develop supply chain solutions that ensure traceability and compliance.
- What are the limitations?
- The study relies on secondary data, and the analysis is based on metadata, which may not capture all nuances of the industry.