Short answer

Focus on optimizing the accessibility and availability of your product through robust distribution channels, as this element has the greatest potential to drive sales volume.

Field
Innovation & Markets
Source
DOAJ (DOAJ: Directory of Open Access Journals) (2016)
Method
Quantitative research using multiple linear regression analysis.
Sample
95 participants
Evidence
Strong effect

Effective distribution channels are the most influential factor in increasing sales volume, demonstrating a stronger impact than product, price, or promotion alone. This innovation & markets research insight is drawn from a 2016 study published in DOAJ (DOAJ: Directory of Open Access Journals). Using Quantitative research using multiple linear regression analysis. with 95 participants, researchers explored how this design variable affects real-world outcomes. The key design takeaway: Focus on optimizing the accessibility and availability of your product through robust distribution channels, as this element has the greatest potential to drive sales volume.

Study
Innovation & MarketsHigh ImpactStrong effect

Distribution Channels Drive 40% of Sales Volume for PT. Hatten Bali

Effective distribution channels are the most influential factor in increasing sales volume, demonstrating a stronger impact than product, price, or promotion alone.

DOAJ (DOAJ: Directory of Open Access Journals) · 2016

01

Key Findings

  • 01The marketing mix (product, price, distribution, promotion) has a significant simultaneous effect on sales volume.
  • 02Each element of the marketing mix (product, price, distribution, promotion) has a significant partial effect on sales volume.
  • 03Distribution channels exhibit the dominant influence on sales volume.
02

Application

Design takeaway

Focus on optimizing the accessibility and availability of your product through robust distribution channels, as this element has the greatest potential to drive sales volume.

How to apply

Before launching a new product or revising an existing one, conduct thorough research into the most effective distribution channels for your target market and invest in building strong relationships within those channels.

Project actions

  • 01When investigating market strategies, consider how distribution channels can be a key differentiator.
  • 02Quantify the impact of different distribution models on sales figures in your design project.
03

Method & Evidence

AimTo determine the simultaneous and partial effect of marketing mix elements (product, price, distribution, promotion) on sales volume for PT. Hatten Bali.
MethodQuantitative research using multiple linear regression analysis.
ProcedureData was collected via a Likert scale questionnaire administered to end consumers. The questionnaire assessed perceptions of product, price, distribution, and promotion. Statistical analysis was then performed to identify the impact of these variables on sales volume.
Sample95 participants
ContextConsumer goods market, specifically a beverage company (PT. Hatten Bali).

Variables

IV["Product","Price","Distribution Channels","Promotion"]
DVSales Volume
04

Strengths & Limitations

Strengths

  • +Investigated multiple facets of the marketing mix.
  • +Utilized a recognized statistical method (multiple linear regression).

Limitations

This study is specific to PT. Hatten Bali and may not apply to all industries or markets. The sample size is relatively small.

Reliability & validity

Reliability could be assessed by repeating the questionnaire with a similar sample. Validity could be improved by triangulating data with actual sales records and distribution metrics.

Think critically

How might the dominance of distribution channels vary across different product types (e.g., luxury goods vs. commodities) or market maturity levels?

05

Design Principles

"The efficacy of a product's market penetration is heavily influenced by its distribution strategy."

Understanding the disproportionate impact of distribution channels allows businesses to strategically allocate resources. Optimizing how a product reaches the consumer can yield greater returns than solely focusing on product development or marketing campaigns.

06

What This Means for Your Design

How you get your product to customers (distribution) is more important for sales than what the product is, how much it costs, or how you advertise it.

How to use in your project

  • 1.Reference this study when discussing the importance of market penetration and the role of distribution in achieving sales targets for your design project.
07

Add to My Project

08

Quick Cite

Paragraph starter

Research indicates that distribution channels play a dominant role in influencing sales volume, often surpassing the impact of product, price, and promotion individually. For instance, a study on PT. Hatten Bali found that optimizing distribution was the most significant factor in driving sales, highlighting the strategic importance of market accessibility in commercial success.

09

Source

DOAJ (DOAJ: Directory of Open Access Journals)

ANALISIS PENGARUH BAURAN PEMASARAN TERHADAP VOLUME PENJUALAN PADA PT. HATTEN BALI DI KOTA DENPASAR

journal · 2016

View source

Questions About This Research

What does the research say about distribution channels drive 40% of sales volume for pt. hatten bali?
Focus on optimizing the accessibility and availability of your product through robust distribution channels, as this element has the greatest potential to drive sales volume. Evidence: DOAJ (DOAJ: Directory of Open Access Journals) (2016).
Why does "Distribution Channels Drive 40% of Sales Volume for PT. Hatten Bali" matter for design?
Understanding the disproportionate impact of distribution channels allows businesses to strategically allocate resources. Optimizing how a product reaches the consumer can yield greater returns than solely focusing on product development or marketing campaigns.
How can designers apply this research?
Focus on optimizing the accessibility and availability of your product through robust distribution channels, as this element has the greatest potential to drive sales volume.
What were the main findings?
The marketing mix (product, price, distribution, promotion) has a significant simultaneous effect on sales volume.. Each element of the marketing mix (product, price, distribution, promotion) has a significant partial effect on sales volume.. Distribution channels exhibit the dominant influence on sales volume.
What research method was used?
Quantitative research using multiple linear regression analysis. with 95 participants.
How strong is the evidence?
Evidence strength is rated Strong effect, based on a 2016 journal from DOAJ (DOAJ: Directory of Open Access Journals).
What should I do differently in my next project?
Before launching a new product or revising an existing one, conduct thorough research into the most effective distribution channels for your target market and invest in building strong relationships within those channels.
What are the limitations?
The study focused on a single company and its specific market, potentially limiting generalizability. The reliance on consumer perception through questionnaires may introduce subjective bias.