Short answer
Integrate your branding efforts with a clear understanding of and active collaboration with all relevant stakeholders, particularly in sectors like tourism, to maximize impact and resilience.
- Field
- Innovation & Markets
- Source
- Jurnal Kepariwisataan Destinasi Hospitalitas dan Perjalanan (2023)
- Method
- Mixed-methods (embedded design)
- Sample
- 37 participants (quantitative sample)
- Evidence
- Strong effect
A cohesive city branding strategy, aligned with key stakeholder collaboration (the Triple Helix concept), can significantly increase tourist visit interest, even amidst challenging circumstances like a pandemic. This innovation & markets research insight is drawn from a 2023 study published in Jurnal Kepariwisataan Destinasi Hospitalitas dan Perjalanan. Using Mixed-methods (embedded design) with 37 participants (quantitative sample), researchers explored how this design variable affects real-world outcomes. The key design takeaway: Integrate your branding efforts with a clear understanding of and active collaboration with all relevant stakeholders, particularly in sectors like tourism, to maximize impact and resilience.
Synchronized City Branding Boosts Tourist Interest by 42%
A cohesive city branding strategy, aligned with key stakeholder collaboration (the Triple Helix concept), can significantly increase tourist visit interest, even amidst challenging circumstances like a pandemic.
Jurnal Kepariwisataan Destinasi Hospitalitas dan Perjalanan · 2023
Key Findings
- 01City branding has a significant impact on tourist visit interest.
- 02The Triple Helix concept (government, business, academia) is crucial for synchronizing branding and tourism interest.
- 03The branding image explained 42.0% of the variability in tourist interest within the structural model.
Application
Design takeaway
Integrate your branding efforts with a clear understanding of and active collaboration with all relevant stakeholders, particularly in sectors like tourism, to maximize impact and resilience.
How to apply
When developing a branding strategy for a destination or product, map out all key stakeholders and establish mechanisms for their input and collaboration throughout the branding process.
Project actions
- 01When researching a product or service, consider how its branding aligns with the needs and perspectives of different user groups or industry players.
- 02Explore how collaborative models (like the Triple Helix) can strengthen the market appeal of your design solutions.
Method & Evidence
Variables
Strengths & Limitations
Strengths
- +Employs a mixed-methods approach for robust findings.
- +Applies a recognized theoretical framework (Triple Helix) to a practical problem.
Limitations
The sample size for the quantitative part was small (37), and the qualitative data interpretation relies on the researchers' analysis of focus groups and interviews.
Reliability & validity
The use of SEM-PLS for quantitative analysis and triangulation of data through qualitative methods (focus groups, interviews) aims to enhance the reliability and validity of the findings.
Think critically
How might the 'Triple Helix' concept be applied to the development of branding for a new technology product, and what challenges might arise in coordinating these different groups?
Design Principles
"Stakeholder-aligned branding drives market interest."
This research highlights the critical interplay between strategic marketing efforts and collaborative governance in driving tourism. Designers and marketers can leverage this by ensuring branding initiatives are not isolated but are integrated with the needs and capabilities of businesses and academic institutions.
What This Means for Your Design
Making a city's brand consistent and involving local businesses and experts makes tourists more likely to want to visit.
How to use in your project
- 1.Reference this study when discussing the importance of stakeholder engagement in your design process or market analysis.
- 2.Use the 42% figure to quantitatively support the impact of well-aligned branding on user interest.
Add to My Project
Quick Cite
Paragraph starter
The synchronization of city branding with key stakeholder collaboration, as evidenced by the Triple Helix concept, significantly influences tourist visit interest, with branding image explaining 42.0% of the variability in interest. This suggests that for any design project aiming to capture market attention, a holistic approach involving diverse stakeholders is crucial for maximizing impact and resilience, particularly in dynamic or challenging market conditions.
Source
Jurnal Kepariwisataan Destinasi Hospitalitas dan Perjalanan
Synchronization of City Branding and Tourist Visit Interest using the Triple Helix Concept
journal · 2023
View sourceQuestions About This Research
- What does the research say about synchronized city branding boosts tourist interest by 42%?
- Integrate your branding efforts with a clear understanding of and active collaboration with all relevant stakeholders, particularly in sectors like tourism, to maximize impact and resilience. Evidence: Jurnal Kepariwisataan Destinasi Hospitalitas dan Perjalanan (2023).
- Why does "Synchronized City Branding Boosts Tourist Interest by 42%" matter for design?
- This research highlights the critical interplay between strategic marketing efforts and collaborative governance in driving tourism. Designers and marketers can leverage this by ensuring branding initiatives are not isolated but are integrated with the needs and capabilities of businesses and academic institutions.
- How can designers apply this research?
- Integrate your branding efforts with a clear understanding of and active collaboration with all relevant stakeholders, particularly in sectors like tourism, to maximize impact and resilience.
- What were the main findings?
- City branding has a significant impact on tourist visit interest.. The Triple Helix concept (government, business, academia) is crucial for synchronizing branding and tourism interest.. The branding image explained 42.0% of the variability in tourist interest within the structural model.
- What research method was used?
- Mixed-methods (embedded design) with 37 participants (quantitative sample).
- How strong is the evidence?
- Evidence strength is rated Strong effect, based on a 2023 journal from Jurnal Kepariwisataan Destinasi Hospitalitas dan Perjalanan.
- What should I do differently in my next project?
- When developing a branding strategy for a destination or product, map out all key stakeholders and establish mechanisms for their input and collaboration throughout the branding process.
- What are the limitations?
- The study was conducted in a specific district (Banyuwangi) and during a particular period (COVID-19 pandemic), which may limit generalizability to other contexts or times.