Short answer
Prioritize static infographics for learning modules focused on developing core visual design skills and understanding fundamental design elements and principles.
- Field
- User-Centred Design
- Source
- International Journal of Emerging Technologies in Learning (iJET) (2018)
- Method
- Experimental study
- Sample
- 36 participants
- Evidence
- Moderate effect
Static infographics are more effective than animated ones in developing visual learning design skills and the recognition of design elements and principles. This user-centred design research insight is drawn from a 2018 study published in International Journal of Emerging Technologies in Learning (iJET). Using Experimental study with 36 participants, researchers explored how this design variable affects real-world outcomes. The key design takeaway: Prioritize static infographics for learning modules focused on developing core visual design skills and understanding fundamental design elements and principles.
Static Infographics Enhance Visual Design Skill Development More Than Animated Ones
Static infographics are more effective than animated ones in developing visual learning design skills and the recognition of design elements and principles.
International Journal of Emerging Technologies in Learning (iJET) · 2018
Key Findings
- 01Infographics positively affect the development of certain learning outcomes.
- 02Static infographics had a greater impact on developing visual learning design skills and recognition of design elements and principles compared to animated infographics.
Application
Design takeaway
Prioritize static infographics for learning modules focused on developing core visual design skills and understanding fundamental design elements and principles.
How to apply
When developing training materials or educational resources, test both static and animated infographic versions to determine which best supports the specific learning objectives and target audience.
Project actions
- 01Clearly define the learning objectives related to design skills before choosing between static and animated visuals.
- 02Consider the complexity of the information being conveyed; simpler information might be better suited for static formats to focus on design principles.
Method & Evidence
Variables
Strengths & Limitations
Strengths
- +Direct comparison of static and animated infographics.
- +Focus on specific skill development in visual design.
Limitations
The sample size is small, and the study was conducted in a specific academic context, making it difficult to generalize findings to all learners or design contexts.
Reliability & validity
The study's validity could be strengthened by using standardized assessments for design skills and principles. Reliability could be improved with a larger, more diverse sample and replication across different learning contexts.
Think critically
Could the perceived effectiveness of static infographics be due to the specific design execution in the study, rather than the format itself? Were the animated infographics poorly designed or overly distracting?
Design Principles
"The effectiveness of visual communication tools in learning is influenced by their format and the cognitive processes they engage."
This finding is crucial for instructional designers and educators who aim to optimize learning experiences. Understanding the differential impact of static versus animated infographics allows for more targeted and effective design choices in educational materials.
What This Means for Your Design
Using simple, non-moving infographics might be better for teaching design skills than using fancy animated ones.
How to use in your project
- 1.Reference this study when justifying the choice of static infographics for developing design skills in your design project, especially if your project aims to teach design principles.
Add to My Project
Quick Cite
Paragraph starter
Research suggests that static infographics may be more effective than animated ones for developing foundational visual learning design skills and recognition of design elements and principles. This is because static formats may allow for more focused cognitive processing of design concepts without the added complexity of animation, as observed in a study by Afify (2018). Therefore, when the primary goal is skill acquisition in design, prioritizing static infographics could lead to more robust learning outcomes.
Source
International Journal of Emerging Technologies in Learning (iJET)
The Effect of the Difference Between Infographic Designing Types (Static vs Animated) on Developing Visual Learning Designing Skills and Recognition of its Elements and Principles
journal · 2018
View sourceQuestions About This Research
- What does the research say about static infographics enhance visual design skill development more than animated ones?
- Prioritize static infographics for learning modules focused on developing core visual design skills and understanding fundamental design elements and principles. Evidence: International Journal of Emerging Technologies in Learning (iJET) (2018).
- Why does "Static Infographics Enhance Visual Design Skill Development More Than Animated Ones" matter for design?
- This finding is crucial for instructional designers and educators who aim to optimize learning experiences. Understanding the differential impact of static versus animated infographics allows for more targeted and effective design choices in educational materials.
- How can designers apply this research?
- Prioritize static infographics for learning modules focused on developing core visual design skills and understanding fundamental design elements and principles.
- What were the main findings?
- Infographics positively affect the development of certain learning outcomes.. Static infographics had a greater impact on developing visual learning design skills and recognition of design elements and principles compared to animated infographics.
- What research method was used?
- Experimental study with 36 participants.
- How strong is the evidence?
- Evidence strength is rated Moderate effect, based on a 2018 journal from International Journal of Emerging Technologies in Learning (iJET).
- What should I do differently in my next project?
- When developing training materials or educational resources, test both static and animated infographic versions to determine which best supports the specific learning objectives and target audience.
- What are the limitations?
- The study was conducted with a specific student population in a particular course, which may limit generalizability. The platform used (WhatsApp) might also influence engagement and learning.