Determinants Of Product Purchase Decisions On The Shopee Marketplace

doi:10.18326/jiem.v2i1.29-42

Study

Innovation & MarketsHigh ImpactModerate effect

Islamic Branding, Promotions, and Security Significantly Drive Shopee Purchase Decisions

Purchase decisions on e-commerce platforms like Shopee are positively influenced by factors such as Islamic branding, promotional activities, perceived security, and available payment methods, while product reviews show no significant impact.

Journal of Islamic enterpreneurship and Management · 2022

01

Key Findings

01Islamic branding has a positive and significant effect on purchasing decisions.
02Promotions have a positive and significant impact on purchasing decisions.
03Product reviews do not have a significant effect on purchasing decisions.
04Security has a positive and significant effect on purchasing decisions.
05Payment methods have a positive and significant impact on purchasing decisions.

02

Application

Design takeaway

Designers and marketers should prioritize building trust through visible security measures and payment flexibility, alongside strategic promotional efforts and culturally relevant branding, to positively influence e-commerce purchasing behavior.

How to apply

When designing e-commerce interfaces or marketing materials, ensure clear display of security badges, multiple payment options, and highlight ongoing promotions. Consider how branding elements can be integrated to resonate with specific market segments.

Project actions

01When researching online shopping, consider surveying a diverse range of users, not just students.
02Investigate why product reviews might not be as influential as other factors in certain contexts.

03

Method & Evidence

AimTo identify the key determinants influencing consumer purchasing decisions on the Shopee e-commerce marketplace.

MethodQuantitative descriptive research using multiple linear regression analysis.

ProcedureA questionnaire was administered to 100 student participants to gather data on their perceptions of Islamic branding, promotions, product reviews, security, payment methods, and their purchasing decisions on Shopee. This data was then analyzed using multiple linear regression.

Sample100 participants

ContextE-commerce marketplace (Shopee) with a focus on consumer purchasing decisions.

Variables

IV["Islamic branding","Promotions","Product reviews","Security","Payment methods"]

DVPurchasing decisions on Shopee

04

Strengths & Limitations

Strengths

+Utilizes a quantitative approach with statistical analysis (multiple linear regression).
+Focuses on specific, measurable determinants of purchasing decisions.

Limitations

The sample size of 100 students is relatively small and may not be generalizable to all online shoppers.

Reliability & validity

Reliability could be assessed by re-administering the questionnaire to a subset of participants. Validity would depend on how accurately the questionnaire items measure the intended constructs (e.g., perceived security).

Think critically

Given that product reviews had no significant effect, what alternative methods could be used to build consumer confidence in product quality and seller reliability on e-commerce platforms?

05

Design Principles

"Consumer trust and perceived value, driven by security, convenience, and targeted marketing, are key drivers of online purchase decisions."

Understanding these drivers is crucial for e-commerce businesses to effectively position their products and tailor marketing strategies. By focusing on elements that resonate with consumers, such as trust-building security features and appealing promotions, businesses can enhance their market presence and sales performance.

06

What This Means for Your Design

When people buy things online, they are more likely to buy if the website feels safe, has easy ways to pay, offers good deals, and has branding that appeals to them. What other people say in reviews doesn't seem to matter as much for these shoppers.

How to use in your project

1.Use this study to justify investigating specific factors like perceived security or promotional effectiveness in your own design project's user research.

07

Add to My Project

08

Quick Cite

(2022). DETERMINANTS OF PRODUCT PURCHASE DECISIONS ON THE SHOPEE MARKETPLACE. Journal of Islamic enterpreneurship and Management. https://doi.org/10.18326/jiem.v2i1.29-42 Retrieved from https://designdex.org/study/35049fdd-57c4-4ae4-acf4-dc5202d3c33e/islamic-branding-promotions-and-security-significantly-drive-shopee-purchase-decisions

Paragraph starter

This research indicates that for online marketplaces like Shopee, factors such as Islamic branding, promotional activities, perceived security, and payment method availability significantly influence purchasing decisions. This suggests that design and marketing efforts should prioritize building trust through security features and offering convenient payment options, alongside strategic promotional campaigns.

09

Source

Journal of Islamic enterpreneurship and Management

DETERMINANTS OF PRODUCT PURCHASE DECISIONS ON THE SHOPEE MARKETPLACE

journal · 2022

View source

Questions about this research

What does the research say about islamic branding, promotions, and security significantly drive shopee purchase decisions?: Designers and marketers should prioritize building trust through visible security measures and payment flexibility, alongside strategic promotional efforts and culturally relevant branding, to positively influence e-commerce purchasing behavior. Evidence: Journal of Islamic enterpreneurship and Management (2022).
Why does "Islamic Branding, Promotions, and Security Significantly Drive Shopee Purchase Decisions" matter for design?: Understanding these drivers is crucial for e-commerce businesses to effectively position their products and tailor marketing strategies. By focusing on elements that resonate with consumers, such as trust-building security features and appealing promotions, businesses can enhance their market presence and sales performance.
How can designers apply this research?: Designers and marketers should prioritize building trust through visible security measures and payment flexibility, alongside strategic promotional efforts and culturally relevant branding, to positively influence e-commerce purchasing behavior.
What were the main findings?: Islamic branding has a positive and significant effect on purchasing decisions.. Promotions have a positive and significant impact on purchasing decisions.. Product reviews do not have a significant effect on purchasing decisions.. Security has a positive and significant effect on purchasing decisions.
What research method was used?: Quantitative descriptive research using multiple linear regression analysis. with 100 participants.
How strong is the evidence?: Evidence strength is rated Moderate effect, based on a 2022 journal from Journal of Islamic enterpreneurship and Management.
What should I do differently in my next project?: When designing e-commerce interfaces or marketing materials, ensure clear display of security badges, multiple payment options, and highlight ongoing promotions. Consider how branding elements can be integrated to resonate with specific market segments.
What are the limitations?: The study focused solely on students, which may not represent the broader consumer base. The lack of significant impact from product reviews could be specific to the sample or platform context.
Is there evidence that islamic branding affects design outcomes?: For Shopee users, the presence of Islamic branding, attractive promotions, secure transaction processes, and convenient payment options are strong motivators for buying. Interestingly, the content of product reviews did not appear to sway decisions in this particular study. Understanding these drivers is crucial for e- Source: Journal of Islamic enterpreneurship and Management (2022).
Where does this purchase decisions research apply?: E-commerce marketplace (Shopee) with a focus on consumer purchasing decisions. It sits within innovation & markets research on designdex.org.