Emerging Technologies Accelerate Smart Sustainable Marketing Adoption
The integration of emerging technologies significantly enhances the effectiveness and adoption of smart sustainable marketing strategies within businesses.
Sustainability · 2023
Key Findings
- 01Emerging technologies have a significant positive relationship with smart sustainable marketing.
- 02Drivers of smart sustainable marketing positively enhance its effectiveness.
- 03Innovations in business informatics positively influence smart sustainable marketing.
Application
Design takeaway
Designers and marketers should prioritize the adoption of emerging technologies to build more effective and sustainable marketing strategies.
How to apply
Evaluate current marketing strategies for opportunities to integrate emerging technologies that support sustainability objectives, such as AI for personalized eco-messaging or blockchain for supply chain transparency.
Project actions
- 01When researching a product, consider how emerging technologies could make its marketing more sustainable.
- 02Investigate how digital tools can help communicate a product's environmental benefits to consumers.
Method & Evidence
Variables
Strengths & Limitations
Strengths
- +Provides empirical evidence on a relevant and current topic.
- +Focuses on the practical application of technology in marketing.
Limitations
The study focused on a specific geographic region, so findings might differ elsewhere. The definition and impact of 'emerging technologies' can also evolve rapidly.
Reliability & validity
The study's reliability and validity would depend on the survey design, sampling methods, and statistical analysis employed. Replication with different samples and contexts would strengthen these aspects.
Think critically
To what extent does the 'smart' aspect of sustainable marketing, enabled by technology, truly contribute to environmental sustainability versus merely improving marketing efficiency?
Design Principles
"Leverage technological advancements to drive sustainable market practices and create competitive advantage."
In today's market, businesses must consider sustainability not just as an ethical imperative but as a strategic advantage. Understanding how new technologies can facilitate these sustainable marketing efforts is crucial for competitive positioning and long-term viability.
What This Means for Your Design
Using new tech helps companies do marketing that is good for the planet and also good for business.
How to use in your project
- 1.Use this research to justify the selection of emerging technologies in your design project, linking them to sustainable marketing outcomes.
- 2.Cite this study when discussing the role of technology in achieving market sustainability goals.
Add to My Project
Quick Cite
(2023). Smart Sustainable Marketing and Emerging Technologies: Evidence from the Greek Business Market. Sustainability. https://doi.org/10.3390/su16010312 Retrieved from https://designdex.org/study/3628456c-6f55-4639-aea8-ed183492ceb2/emerging-technologies-accelerate-smart-sustainable-marketing-adoption
Paragraph starter
This study highlights the critical role of emerging technologies in advancing smart sustainable marketing, demonstrating a significant positive correlation between technological innovation and marketing effectiveness. The findings suggest that businesses must actively integrate new technologies, particularly in business informatics, to drive sustainability initiatives and achieve market leadership.
Source
Sustainability
Smart Sustainable Marketing and Emerging Technologies: Evidence from the Greek Business Market
journal · 2023
View sourceQuestions about this research
- What does the research say about emerging technologies accelerate smart sustainable marketing adoption?
- Designers and marketers should prioritize the adoption of emerging technologies to build more effective and sustainable marketing strategies. Evidence: Sustainability (2023).
- Why does "Emerging Technologies Accelerate Smart Sustainable Marketing Adoption" matter for design?
- In today's market, businesses must consider sustainability not just as an ethical imperative but as a strategic advantage. Understanding how new technologies can facilitate these sustainable marketing efforts is crucial for competitive positioning and long-term viability.
- How can designers apply this research?
- Designers and marketers should prioritize the adoption of emerging technologies to build more effective and sustainable marketing strategies.
- What were the main findings?
- Emerging technologies have a significant positive relationship with smart sustainable marketing.. Drivers of smart sustainable marketing positively enhance its effectiveness.. Innovations in business informatics positively influence smart sustainable marketing.
- What research method was used?
- Quantitative survey research with 320 participants.
- How strong is the evidence?
- Evidence strength is rated Strong effect, based on a 2023 journal from Sustainability.
- What should I do differently in my next project?
- Evaluate current marketing strategies for opportunities to integrate emerging technologies that support sustainability objectives, such as AI for personalized eco-messaging or blockchain for supply chain transparency.
- What are the limitations?
- The study's findings are specific to the Greek business market and may not be generalizable to all markets.
- Is there evidence that sustainable marketing affects design outcomes?
- The study found that new technologies, particularly in business informatics, are key enablers for smart sustainable marketing, making it more effective and driving its adoption. In today's market, businesses must consider sustainability not just as an ethical imperative but as a strategic advantage. Understanding how n Source: Sustainability (2023).
- Where does this emerging technologies research apply?
- Business marketing and emerging technologies in Greece It sits within innovation & markets research on designdex.org.
Related research topics
sustainable marketing design research · evidence on sustainable marketing · does sustainable marketing improve design outcomes · emerging technologies studies for designers · sustainable marketing and emerging technologies findings · innovation & markets research evidence