Short answer
To foster sustained user engagement in e-grocery services, prioritize both the functional aspects of ease of use and usefulness, and the emotional aspects of hedonic motivation and overall service quality.
- Field
- Innovation & Markets
- Source
- International Journal of Quality & Reliability Management (2025)
- Method
- Quantitative survey and structural equation modelling
- Evidence
- Strong effect
Integrating hedonic motivations and robust service quality significantly boosts user acceptance and continued engagement with e-grocery platforms. This innovation & markets research insight is drawn from a 2025 study published in International Journal of Quality & Reliability Management. Using Quantitative survey and structural equation modelling, researchers explored how this design variable affects real-world outcomes. The key design takeaway: To foster sustained user engagement in e-grocery services, prioritize both the functional aspects of ease of use and usefulness, and the emotional aspects of hedonic motivation and overall service quality.
Enhancing e-grocery adoption through hedonic appeal and service quality
Integrating hedonic motivations and robust service quality significantly boosts user acceptance and continued engagement with e-grocery platforms.
International Journal of Quality & Reliability Management · 2025
Key Findings
- 01Hedonic motivation positively influences perceived usefulness.
- 02Service quality significantly impacts both perceived ease of use and perceived usefulness.
- 03Perceived ease of use and perceived usefulness are strong predictors of continuance intention.
Application
Design takeaway
To foster sustained user engagement in e-grocery services, prioritize both the functional aspects of ease of use and usefulness, and the emotional aspects of hedonic motivation and overall service quality.
How to apply
When developing or refining e-grocery platforms, conduct user research to identify key hedonic drivers and service quality pain points, then integrate these insights into the design of the user interface, customer support, and overall service delivery.
Project actions
- 01Clearly define what 'hedonic motivation' means in the context of your design project.
- 02Measure both perceived ease of use and perceived usefulness to understand user value.
Method & Evidence
Variables
Strengths & Limitations
Strengths
- +Integrates multiple theoretical constructs (TAM2, hedonic motivation, service quality).
- +Employs a robust statistical method (PLS-SEM) for model assessment.
Limitations
It's challenging to isolate the exact impact of hedonic motivation from other user motivations in a real-world design project.
Reliability & validity
The study's reliability and validity would be strengthened by using established scales for hedonic motivation, service quality, and technology acceptance, and by employing rigorous statistical analysis techniques like PLS-SEM.
Think critically
To what extent can 'hedonic motivation' be objectively designed for, versus being a subjective user experience?
Design Principles
"The success of digital service adoption hinges on a balanced approach that addresses both functional utility and emotional satisfaction."
Understanding the dual drivers of functional utility and emotional satisfaction is crucial for designing successful digital services. By focusing on both ease of use and the enjoyable aspects of online shopping, businesses can cultivate stronger user loyalty and market presence.
What This Means for Your Design
Making online grocery shopping fun and easy, with good service, makes people want to keep using it.
How to use in your project
- 1.Use this study to justify the importance of user experience (UX) and customer satisfaction in your design process, especially for digital products.
Add to My Project
Quick Cite
Paragraph starter
This research highlights the critical interplay between hedonic motivation and service quality in driving user continuance intention for e-grocery platforms. By integrating these factors, designers can create more compelling and sticky digital experiences that foster long-term user loyalty.
Source
International Journal of Quality & Reliability Management
Unveiling user intentions: an integrated analysis of hedonic motivation and service quality in e-grocery technology acceptance
journal · 2025
View sourceQuestions About This Research
- What does the research say about enhancing e-grocery adoption through hedonic appeal and service quality?
- To foster sustained user engagement in e-grocery services, prioritize both the functional aspects of ease of use and usefulness, and the emotional aspects of hedonic motivation and overall service quality. Evidence: International Journal of Quality & Reliability Management (2025).
- Why does "Enhancing e-grocery adoption through hedonic appeal and service quality" matter for design?
- Understanding the dual drivers of functional utility and emotional satisfaction is crucial for designing successful digital services. By focusing on both ease of use and the enjoyable aspects of online shopping, businesses can cultivate stronger user loyalty and market presence.
- How can designers apply this research?
- To foster sustained user engagement in e-grocery services, prioritize both the functional aspects of ease of use and usefulness, and the emotional aspects of hedonic motivation and overall service quality.
- What were the main findings?
- Hedonic motivation positively influences perceived usefulness.. Service quality significantly impacts both perceived ease of use and perceived usefulness.. Perceived ease of use and perceived usefulness are strong predictors of continuance intention.
- What research method was used?
- Quantitative survey and structural equation modelling.
- How strong is the evidence?
- Evidence strength is rated Strong effect, based on a 2025 journal from International Journal of Quality & Reliability Management.
- What should I do differently in my next project?
- When developing or refining e-grocery platforms, conduct user research to identify key hedonic drivers and service quality pain points, then integrate these insights into the design of the user interface, customer support, and overall service delivery.
- What are the limitations?
- The cross-sectional nature of the study limits the ability to track changes in user intention over time. Cultural variations in user perceptions were not deeply explored.