Short answer
When designing for circularity, explore opportunities for collaboration that extend beyond your direct partners, including potential partnerships with competitors if a shared resource or environmental goal exists.
- Field
- Sustainability
- Source
- Journal of Cleaner Production (2025)
- Method
- Multiple case study
- Sample
- 47 participants
- Evidence
- Moderate effect
Companies often limit circular economy collaborations to their existing value chains, but significant potential lies in broader ecosystem-level partnerships, even with competitors, to address shared resource challenges. This sustainability research insight is drawn from a 2025 study published in Journal of Cleaner Production. Using Multiple case study with 47 participants, researchers explored how this design variable affects real-world outcomes. The key design takeaway: When designing for circularity, explore opportunities for collaboration that extend beyond your direct partners, including potential partnerships with competitors if a shared resource or environmental goal exists.
Circular Economy Collaboration Strategies: From Value Chains to Ecosystems
Companies often limit circular economy collaborations to their existing value chains, but significant potential lies in broader ecosystem-level partnerships, even with competitors, to address shared resource challenges.
Journal of Cleaner Production · 2025
Key Findings
- 01Companies predominantly collaborate within their traditional value chains.
- 02Fewer companies engage in broader ecosystem-level collaborations.
- 03Collaboration with competitors ('coopetition') occurs in specific industries with shared interests, enhancing circular economy potential.
- 04'Anti-commons' practices can hinder collective circular economy innovation.
Application
Design takeaway
When designing for circularity, explore opportunities for collaboration that extend beyond your direct partners, including potential partnerships with competitors if a shared resource or environmental goal exists.
How to apply
When developing a new product or service, map out potential collaborators not just in your direct supply chain but also in related industries or even competitor organizations that might benefit from or contribute to a shared circular economy objective.
Project actions
- 01Consider the broader ecosystem your design will operate within, not just the immediate user or supply chain.
- 02Investigate how your design could foster collaboration between different organizations, even those typically seen as competitors.
Method & Evidence
Variables
Strengths & Limitations
Strengths
- +Multiple case study provides rich, in-depth data.
- +Identifies distinct collaboration patterns relevant to circular economy.
Limitations
The study's focus on Danish companies might limit generalizability. The identification and impact of 'anti-commons' practices require further investigation.
Reliability & validity
The use of a multiple case study approach enhances the external validity of the identified patterns across different companies. Reliability would depend on the consistency of data collection and interpretation across cases.
Think critically
How can design actively mitigate 'anti-commons' practices and foster a more open environment for circular economy innovation?
Design Principles
"Design for collaborative circularity by enabling cross-organizational resource loops and shared infrastructure."
Designing for a circular economy requires looking beyond a single organization's boundaries. Understanding how to foster collaboration, including 'coopetition' with rivals, is crucial for unlocking systemic change and maximizing resource efficiency across industries.
What This Means for Your Design
Companies often work with their usual partners for 'green' initiatives, but to really make a difference with the circular economy, they need to think bigger and sometimes even work with their rivals, especially if they share a common goal like protecting a local environment.
How to use in your project
- 1.Reference this study when discussing the importance of collaboration in your design project's sustainability strategy, particularly if your design aims for systemic impact.
Add to My Project
Quick Cite
Paragraph starter
This research highlights that successful circular economy implementation often necessitates collaboration beyond traditional value chains. The study identifies that while many companies focus on internal or direct supplier/customer collaborations, significant opportunities exist in broader ecosystem partnerships, including 'coopetition' with competitors, particularly in sectors with shared environmental concerns. This suggests that design solutions should consider enabling such wider collaborative networks to achieve greater systemic sustainability.
Source
Journal of Cleaner Production
Competition or coopetition? Collaboration strategies for the circular economy
journal · 2025
View sourceQuestions About This Research
- What does the research say about circular economy collaboration strategies: from value chains to ecosystems?
- When designing for circularity, explore opportunities for collaboration that extend beyond your direct partners, including potential partnerships with competitors if a shared resource or environmental goal exists. Evidence: Journal of Cleaner Production (2025).
- Why does "Circular Economy Collaboration Strategies: From Value Chains to Ecosystems" matter for design?
- Designing for a circular economy requires looking beyond a single organization's boundaries. Understanding how to foster collaboration, including 'coopetition' with rivals, is crucial for unlocking systemic change and maximizing resource efficiency across industries.
- How can designers apply this research?
- When designing for circularity, explore opportunities for collaboration that extend beyond your direct partners, including potential partnerships with competitors if a shared resource or environmental goal exists.
- What were the main findings?
- Companies predominantly collaborate within their traditional value chains.. Fewer companies engage in broader ecosystem-level collaborations.. Collaboration with competitors ('coopetition') occurs in specific industries with shared interests, enhancing circular economy potential.. 'Anti-commons' practices can hinder collective circular economy innovation.
- What research method was used?
- Multiple case study with 47 participants.
- How strong is the evidence?
- Evidence strength is rated Moderate effect, based on a 2025 journal from Journal of Cleaner Production.
- What should I do differently in my next project?
- When developing a new product or service, map out potential collaborators not just in your direct supply chain but also in related industries or even competitor organizations that might benefit from or contribute to a shared circular economy objective.
- What are the limitations?
- The study focused on Danish companies, and findings may vary across different geographical and industrial contexts. The 'anti-commons' phenomenon was identified but not deeply quantified.