Short answer
Integrate sustainability considerations into both the design and marketing phases of product development, ensuring that supply chain practices align with green claims.
- Field
- Innovation & Design
- Source
- Proceedings of the 1st International Conference on Science and Technology in Administration and Management Information, ICSTIAMI 2019, 17-18 July 2019, Jakarta, Indonesia (2021)
- Method
- Conceptual modelling and literature review
- Evidence
- Moderate effect
By strategically aligning green marketing efforts with green supply chain management practices, businesses can foster greater sustainability and build resilience against supply chain disruptions. This innovation & design research insight is drawn from a 2021 study published in Proceedings of the 1st International Conference on Science and Technology in Administration and Management Information, ICSTIAMI 2019, 17-18 July 2019, Jakarta, Indonesia. Using Conceptual modelling and literature review, researchers explored how this design variable affects real-world outcomes. The key design takeaway: Integrate sustainability considerations into both the design and marketing phases of product development, ensuring that supply chain practices align with green claims.
Integrating Green Marketing and Supply Chain Management Enhances Sustainability and Mitigates Risk
By strategically aligning green marketing efforts with green supply chain management practices, businesses can foster greater sustainability and build resilience against supply chain disruptions.
Proceedings of the 1st International Conference on Science and Technology in Administration and Management Information, ICSTIAMI 2019, 17-18 July 2019, Jakarta, Indonesia · 2021
Key Findings
- 01Green marketing and green supply chain management are positively correlated with sustainability.
- 02Effective supply chain risk management is essential for realizing the benefits of green initiatives.
- 03A unified approach to these areas leads to enhanced organizational resilience and environmental performance.
Application
Design takeaway
Integrate sustainability considerations into both the design and marketing phases of product development, ensuring that supply chain practices align with green claims.
How to apply
When designing a new product or service, consider how its environmental impact will be communicated to consumers and how the supply chain can be optimized for minimal ecological footprint.
Project actions
- 01When researching a product, consider how its environmental claims are supported by its actual production and supply chain.
- 02Explore how companies use marketing to highlight their sustainability efforts and how this relates to their operational practices.
Method & Evidence
Variables
Strengths & Limitations
Strengths
- +Addresses a timely and important topic at the intersection of marketing, operations, and sustainability.
- +Proposes a comprehensive conceptual framework for understanding complex relationships.
Limitations
It can be difficult to find verifiable information about a company's true supply chain practices, making it hard to assess the authenticity of green marketing claims.
Reliability & validity
The conceptual nature of the study limits direct assessment of reliability and validity. Future empirical research would be needed to establish these.
Think critically
To what extent can 'green marketing' be effective if the underlying supply chain practices are not genuinely sustainable?
Design Principles
"Holistic sustainability integration: Environmental responsibility must be embedded across all stages of product conception, development, production, marketing, and distribution."
In today's market, consumers and stakeholders increasingly demand environmentally responsible products and transparent operations. This research highlights how a holistic approach, encompassing both how a product is marketed and how it is produced and delivered, is crucial for long-term business viability and positive environmental impact.
What This Means for Your Design
Making products 'green' in marketing and in how they are made and delivered helps companies be more sustainable and less likely to have problems with their supply chains.
How to use in your project
- 1.Use this research to justify the importance of considering both marketing and production when evaluating a product's sustainability and risk profile.
Add to My Project
Quick Cite
Paragraph starter
This study highlights the critical link between green marketing and green supply chain management in achieving sustainability and mitigating risks. By integrating these aspects, businesses can build more resilient operations and enhance their environmental performance, a crucial consideration for any design project aiming for long-term viability and positive impact.
Source
Proceedings of the 1st International Conference on Science and Technology in Administration and Management Information, ICSTIAMI 2019, 17-18 July 2019, Jakarta, Indonesia
Modeling The Green Marketing and Green Supply Chain Management in The Context of Supply Chain Risk Management Toward Sustainability
journal · 2021
View sourceQuestions About This Research
- What does the research say about integrating green marketing and supply chain management enhances sustainability and mitigates risk?
- Integrate sustainability considerations into both the design and marketing phases of product development, ensuring that supply chain practices align with green claims. Evidence: Proceedings of the 1st International Conference on Science and Technology in Administration and Management Information, ICSTIAMI 2019, 17-18 July 2019, Jakarta, Indonesia (2021).
- Why does "Integrating Green Marketing and Supply Chain Management Enhances Sustainability and Mitigates Risk" matter for design?
- In today's market, consumers and stakeholders increasingly demand environmentally responsible products and transparent operations. This research highlights how a holistic approach, encompassing both how a product is marketed and how it is produced and delivered, is crucial for long-term business viability and positive environmental impact.
- How can designers apply this research?
- Integrate sustainability considerations into both the design and marketing phases of product development, ensuring that supply chain practices align with green claims.
- What were the main findings?
- Green marketing and green supply chain management are positively correlated with sustainability.. Effective supply chain risk management is essential for realizing the benefits of green initiatives.. A unified approach to these areas leads to enhanced organizational resilience and environmental performance.
- What research method was used?
- Conceptual modelling and literature review.
- How strong is the evidence?
- Evidence strength is rated Moderate effect, based on a 2021 journal from Proceedings of the 1st International Conference on Science and Technology in Administration and Management Information, ICSTIAMI 2019, 17-18 July 2019, Jakarta, Indonesia.
- What should I do differently in my next project?
- When designing a new product or service, consider how its environmental impact will be communicated to consumers and how the supply chain can be optimized for minimal ecological footprint.
- What are the limitations?
- The study is conceptual and relies on existing literature, lacking empirical validation of the proposed model.