Short answer
Prioritize building genuine brand trust through digital channels, as this is the most effective pathway to influencing consumer purchase decisions in the coffee shop market.
- Field
- Innovation & Markets
- Source
- Jurnal Ilmiah Manajemen Kesatuan (2025)
- Method
- Quantitative research
- Sample
- 150 participants
- Evidence
- Strong effect
Digital marketing strategies like social media and online advertising significantly influence consumer purchase decisions in the coffee shop sector, but this effect is primarily mediated by the establishment of brand trust. This innovation & markets research insight is drawn from a 2025 study published in Jurnal Ilmiah Manajemen Kesatuan. Using Quantitative research with 150 participants, researchers explored how this design variable affects real-world outcomes. The key design takeaway: Prioritize building genuine brand trust through digital channels, as this is the most effective pathway to influencing consumer purchase decisions in the coffee shop market.
Brand Trust Mediates Digital Marketing's Impact on Coffee Shop Purchase Decisions
Digital marketing strategies like social media and online advertising significantly influence consumer purchase decisions in the coffee shop sector, but this effect is primarily mediated by the establishment of brand trust.
Jurnal Ilmiah Manajemen Kesatuan · 2025
Key Findings
- 01Social media marketing significantly influences brand trust.
- 02Online advertising significantly influences brand trust.
- 03Brand trust has a significant positive effect on purchase decisions.
- 04Social media marketing indirectly affects purchase decisions through brand trust.
Application
Design takeaway
Prioritize building genuine brand trust through digital channels, as this is the most effective pathway to influencing consumer purchase decisions in the coffee shop market.
How to apply
Develop social media content and online ad campaigns that emphasize brand values, customer testimonials, and community engagement to foster trust. Monitor brand sentiment and customer feedback to refine these trust-building efforts.
Project actions
- 01When researching marketing strategies, consider the mediating role of consumer perceptions like trust.
- 02Use quantitative methods to measure the strength of relationships between marketing inputs and consumer outputs.
Method & Evidence
Variables
Strengths & Limitations
Strengths
- +Uses quantitative data to establish statistical relationships.
- +Employs a mediating variable to explain the mechanism of influence.
Limitations
The study relies on self-reported data, which can be subject to bias. The specific digital platforms used and their effectiveness might also vary.
Reliability & validity
The study's reliability could be assessed by checking the consistency of the SmartPLS model's results. Validity is addressed through the established measures for social media marketing, online advertising, brand trust, and purchase decisions.
Think critically
To what extent might cultural differences or the specific type of coffee shop (e.g., independent vs. chain) alter the mediating role of brand trust in digital marketing effectiveness?
Design Principles
"The effectiveness of digital marketing is amplified when it cultivates a strong sense of brand trust."
For businesses, particularly in competitive sectors like the coffee shop industry, understanding the nuanced pathways through which marketing efforts influence consumer behavior is crucial. This research highlights that direct promotional impact is less effective than building a foundation of trust, which then amplifies the effectiveness of digital campaigns.
What This Means for Your Design
For coffee shops, advertising on social media and online works best when it helps people trust the brand first. Trust then makes people want to buy their coffee.
How to use in your project
- 1.Reference this study when discussing the indirect effects of digital marketing or the importance of brand trust in your design project's market research section.
Add to My Project
Quick Cite
Paragraph starter
This research by Murtiasih (2025) demonstrates that digital marketing strategies, including social media and online advertising, significantly impact consumer purchase decisions within the coffee shop sector, primarily by fostering brand trust. The findings suggest that businesses should prioritize trust-building initiatives as a foundational element of their digital marketing efforts to enhance consumer loyalty and drive sales.
Source
Jurnal Ilmiah Manajemen Kesatuan
The Effect of Social Media Marketing and Online Advertising on Purchase Decisions through Brand Trust
journal · 2025
View sourceQuestions About This Research
- What does the research say about brand trust mediates digital marketing's impact on coffee shop purchase decisions?
- Prioritize building genuine brand trust through digital channels, as this is the most effective pathway to influencing consumer purchase decisions in the coffee shop market. Evidence: Jurnal Ilmiah Manajemen Kesatuan (2025).
- Why does "Brand Trust Mediates Digital Marketing's Impact on Coffee Shop Purchase Decisions" matter for design?
- For businesses, particularly in competitive sectors like the coffee shop industry, understanding the nuanced pathways through which marketing efforts influence consumer behavior is crucial. This research highlights that direct promotional impact is less effective than building a foundation of trust, which then amplifies the effectiveness of digital campaigns.
- How can designers apply this research?
- Prioritize building genuine brand trust through digital channels, as this is the most effective pathway to influencing consumer purchase decisions in the coffee shop market.
- What were the main findings?
- Social media marketing significantly influences brand trust.. Online advertising significantly influences brand trust.. Brand trust has a significant positive effect on purchase decisions.. Social media marketing indirectly affects purchase decisions through brand trust.
- What research method was used?
- Quantitative research with 150 participants.
- How strong is the evidence?
- Evidence strength is rated Strong effect, based on a 2025 journal from Jurnal Ilmiah Manajemen Kesatuan.
- What should I do differently in my next project?
- Develop social media content and online ad campaigns that emphasize brand values, customer testimonials, and community engagement to foster trust. Monitor brand sentiment and customer feedback to refine these trust-building efforts.
- What are the limitations?
- The study's findings are specific to the Jabodetabek area and the coffee shop industry, and the non-probability sampling method may limit generalizability.