Short answer

Prioritize the integration of authentic local creative elements and ensure community buy-in and regulatory support when developing tourism products.

Field: Innovation & Design
Source: Journal of Business on Hospitality and Tourism (2015)
Method: Case Study
Evidence: Moderate effect

Identifying and integrating unique local creative assets is crucial for developing competitive and sustainable tourism products. This innovation & design research insight is drawn from a 2015 study published in Journal of Business on Hospitality and Tourism. Using Case study, researchers explored how this design variable affects real-world outcomes. The key design takeaway: Prioritize the integration of authentic local creative elements and ensure community buy-in and regulatory support when developing tourism products.

Study

Innovation & DesignHigh ImpactModerate effect

Leveraging Local Creative Assets for Competitive Tourism Product Development

Identifying and integrating unique local creative assets is crucial for developing competitive and sustainable tourism products.

Journal of Business on Hospitality and Tourism · 2015

Key Findings

01Yeh Gangga Beach possesses creative attractions including art markets, handicraft production, video/photography opportunities, music and art performances, scenic beauty, and accommodation options.
02Significant constraints include the acquisition of strategic land by investors and the need to increase public awareness regarding tourism development.
03Recommended strategies involve maintaining Yeh Gangga Beach as a protected tourist attraction through local regulations and enhancing public engagement with tourism initiatives.

Application

Design takeaway

Prioritize the integration of authentic local creative elements and ensure community buy-in and regulatory support when developing tourism products.

How to apply

When designing a tourism experience or destination, conduct thorough research into local arts, crafts, performances, and unique cultural practices, and explore how these can be woven into the visitor experience while ensuring local benefit and regulatory compliance.

Project actions

01When exploring a location for a design project, look beyond the obvious attractions and investigate its unique cultural and creative offerings.
02Consider how local regulations and community dynamics might impact your design choices and implementation.

Method & Evidence

AimWhat are the key creative potentials and strategic challenges in developing Yeh Gangga Beach into a competitive tourism product, and what strategies can be employed for sustainable development?

MethodCase Study

ProcedureThe research involved identifying the tourism potential of the coastal area, analyzing the constraints faced in its development, and determining strategies for developing the area as a creative tourism product.

ContextTourism development, coastal areas, creative industries, local governance

Variables

IV["Presence of local creative assets (art market, handicraft, video/photography, music/art performance, scenery, accommodation)","Constraints in tourism development (land ownership, public awareness)"]

DV["Competitiveness of tourism product","Sustainability of tourism development","Welfare of local society"]

CV["Location (Yeh Gangga Beach, Tabanan Bali)","Type of tourism (coastal tourism)"]

Strengths & Limitations

Strengths

+Provides a practical framework for identifying and utilizing local creative potential in tourism.
+Emphasizes the importance of sustainable development and community welfare.

Limitations

The findings are specific to Yeh Gangga Beach and may not apply universally. The research did not quantify the economic impact of the identified creative assets.

Reliability & validity

The study's validity is strengthened by its focus on a specific case and its identification of both potentials and constraints. Reliability could be enhanced by using more quantitative measures of tourism performance and community satisfaction.

Think critically

To what extent can 'creative tourism products' be truly sustainable if strategic land is predominantly owned by external investors?

Design Principles

"Authenticity and integration of local creative capital are key drivers of competitive and sustainable tourism product development."

Understanding the latent creative potential within a location allows for the development of authentic and engaging tourist experiences. This approach moves beyond generic offerings, fostering unique selling propositions that can attract niche markets and enhance overall destination competitiveness.

What This Means for Your Design

To make a tourist spot popular and sustainable, find out what cool local things (like art, music, or crafts) it has, and use those to create unique experiences for visitors, while also making sure the local people are involved and supported.

How to use in your project

1.Use this research to justify the importance of understanding local context and creative assets in your design process, especially if your project involves cultural or community-based elements.

Add to My Project

Quick Cite

Paragraph starter

This research underscores the importance of integrating local creative assets into tourism product development to enhance competitiveness and sustainability. By identifying unique offerings such as art markets and local performances, and addressing constraints like land ownership and public awareness, destinations can foster authentic visitor experiences and support local economies.

Source

Journal of Business on Hospitality and Tourism

The Tourism Development Strategy of Yeh Gangga Beach to be Competitive Tourism Product at Tabanan Bali

journal · 2015

View source

Questions About This Research

What does the research say about leveraging local creative assets for competitive tourism product development?: Prioritize the integration of authentic local creative elements and ensure community buy-in and regulatory support when developing tourism products. Evidence: Journal of Business on Hospitality and Tourism (2015).
Why does "Leveraging Local Creative Assets for Competitive Tourism Product Development" matter for design?: Understanding the latent creative potential within a location allows for the development of authentic and engaging tourist experiences. This approach moves beyond generic offerings, fostering unique selling propositions that can attract niche markets and enhance overall destination competitiveness.
How can designers apply this research?: Prioritize the integration of authentic local creative elements and ensure community buy-in and regulatory support when developing tourism products.
What were the main findings?: Yeh Gangga Beach possesses creative attractions including art markets, handicraft production, video/photography opportunities, music and art performances, scenic beauty, and accommodation options.. Significant constraints include the acquisition of strategic land by investors and the need to increase public awareness regarding tourism development.. Recommended strategies involve maintaining Yeh Gangga Beach as a protected tourist attraction through local regulations and enhancing public engagement with tourism initiatives.
What research method was used?: Case Study.
How strong is the evidence?: Evidence strength is rated Moderate effect, based on a 2015 journal from Journal of Business on Hospitality and Tourism.
What should I do differently in my next project?: When designing a tourism experience or destination, conduct thorough research into local arts, crafts, performances, and unique cultural practices, and explore how these can be woven into the visitor experience while ensuring local benefit and regulatory compliance.
What are the limitations?: The study focuses on a specific location and may not be generalizable to all coastal tourism contexts. The impact of investor ownership on local community benefit was not deeply explored.