Leveraging Competitive Strategies On Business Outcomes Post-Covid-19 Pandemic: Empirical Investigation From Africa

doi:10.54933/jmbrp-2023-15-2-3

Study

Innovation & MarketsRecentStrong effect

Competitive Strategies Drive Business Success in Post-Pandemic African Markets

Implementing well-defined competitive strategies significantly enhances business outcomes, including profitability and market share, particularly in emerging economies recovering from global disruptions.

Journal of management and business : Research and practice · 2023

01

Key Findings

01Competitive strategies have a significant and positive effect on business outcomes.
02Companies should adopt a market-development mindset.
03Investment in consumer education is beneficial.
04Integration of efficient supply chain management is recommended.

02

Application

Design takeaway

Prioritize the development and implementation of robust competitive strategies that are tailored to the specific market context, focusing on growth, customer understanding, and operational excellence.

How to apply

Conduct a competitive analysis to identify key strategies relevant to your market and assess their potential impact on business objectives. Integrate findings into product development and marketing plans.

Project actions

01When researching a product, consider the competitive landscape and how your design can offer a unique advantage.
02Think about how your design can contribute to a company's overall business strategy, not just its aesthetic or functional aspects.

03

Method & Evidence

AimTo investigate the impact of competitive strategies on the business outcomes of consumer goods companies in Nigeria.

MethodSurvey research design

ProcedureA survey was conducted using questionnaires administered to employees and managers of consumer goods companies listed on the Nigeria Exchange Group. Data was analyzed to determine the correlation between competitive strategies and business outcomes.

Sample491 respondents (97.76% response rate)

ContextConsumer goods sector in Nigeria, post-COVID-19 pandemic

Variables

IVCompetitive strategies (e.g., market development, consumer education, supply chain management)

DVBusiness outcomes (e.g., profitability, sales, market share)

CVCompany type (consumer goods), location (Nigeria), economic period (post-COVID-19)

04

Strengths & Limitations

Strengths

+High response rate indicates robust data collection.
+Focus on a specific, relevant industry in an emerging market.

Limitations

The specific competitive strategies and their outcomes might vary significantly based on the industry, company size, and the specific economic conditions of different regions.

Reliability & validity

The study used a survey design with a high response rate, suggesting good reliability. The statistical analysis (Adj. R2, F-statistic) indicates a valid relationship between variables.

Think critically

How might the specific cultural and economic context of Africa influence the effectiveness of competitive strategies compared to Western markets?

05

Design Principles

"Strategic market positioning and operational efficiency are fundamental drivers of business success."

Understanding the direct link between strategic choices and tangible business results is crucial for navigating complex market dynamics. This insight informs how businesses can proactively adapt and thrive in volatile environments by focusing on strategic positioning and operational efficiency.

06

What This Means for Your Design

Using smart plans to compete helps businesses do better, especially after big problems like a pandemic.

How to use in your project

1.Reference this study when discussing how your design choices are informed by market needs and competitive pressures.
2.Use the findings to justify design decisions that aim to improve profitability or market share.

07

Add to My Project

08

Quick Cite

(2023). LEVERAGING COMPETITIVE STRATEGIES ON BUSINESS OUTCOMES POST-COVID-19 PANDEMIC: EMPIRICAL INVESTIGATION FROM AFRICA. Journal of management and business : Research and practice. https://doi.org/10.54933/jmbrp-2023-15-2-3 Retrieved from https://designdex.org/study/52939af0-1a67-410d-8b02-81cdd34ba469/competitive-strategies-drive-business-success-in-post-pandemic-african-markets

Paragraph starter

This research highlights that strategic competitive approaches are directly linked to improved business outcomes, such as increased profitability and market share. For instance, the study found that companies in Nigeria's consumer goods sector benefited significantly from implementing market-development mindsets, investing in consumer education, and optimizing supply chains. This underscores the importance of integrating design thinking with business strategy to achieve tangible commercial success in dynamic markets.

09

Source

Journal of management and business : Research and practice

LEVERAGING COMPETITIVE STRATEGIES ON BUSINESS OUTCOMES POST-COVID-19 PANDEMIC: EMPIRICAL INVESTIGATION FROM AFRICA

journal · 2023

View source

Questions about this research

What does the research say about competitive strategies drive business success in post-pandemic african markets?: Prioritize the development and implementation of robust competitive strategies that are tailored to the specific market context, focusing on growth, customer understanding, and operational excellence. Evidence: Journal of management and business : Research and practice (2023).
Why does "Competitive Strategies Drive Business Success in Post-Pandemic African Markets" matter for design?: Understanding the direct link between strategic choices and tangible business results is crucial for navigating complex market dynamics. This insight informs how businesses can proactively adapt and thrive in volatile environments by focusing on strategic positioning and operational efficiency.
How can designers apply this research?: Prioritize the development and implementation of robust competitive strategies that are tailored to the specific market context, focusing on growth, customer understanding, and operational excellence.
What were the main findings?: Competitive strategies have a significant and positive effect on business outcomes.. Companies should adopt a market-development mindset.. Investment in consumer education is beneficial.. Integration of efficient supply chain management is recommended.
What research method was used?: Survey research design with 491 respondents (97.76% response rate).
How strong is the evidence?: Evidence strength is rated Strong effect, based on a 2023 journal from Journal of management and business : Research and practice.
What should I do differently in my next project?: Conduct a competitive analysis to identify key strategies relevant to your market and assess their potential impact on business objectives. Integrate findings into product development and marketing plans.
What are the limitations?: The study focused on a specific sector and geographical region, which may limit the generalizability of findings to other industries or markets.
Is there evidence that competitive strategies affects design outcomes?: The study found that companies employing specific competitive strategies saw improved business results, suggesting that a focus on market development, consumer engagement, and streamlined supply chains is key to success. Understanding the direct link between strategic choices and tangible business results is crucial fo Source: Journal of management and business : Research and practice (2023).
Where does this business research apply?: Consumer goods sector in Nigeria, post-COVID-19 pandemic It sits within innovation & markets research on designdex.org.