Short answer

When designing AR experiences for heritage tourism, focus on building trust by ensuring high information and system quality, minimizing perceived risks, and making the technology accessible and easy to integrate into the user's experience.

Field
Innovation & Design
Source
Current Issues in Tourism (2015)
Method
Qualitative research using focus groups and thematic analysis.
Evidence
Moderate effect

Users' willingness to adopt augmented reality in heritage tourism is significantly shaped by their inherent innovativeness and their perception of the risks associated with using the technology. This innovation & design research insight is drawn from a 2015 study published in Current Issues in Tourism. Using Qualitative research using focus groups and thematic analysis., researchers explored how this design variable affects real-world outcomes. The key design takeaway: When designing AR experiences for heritage tourism, focus on building trust by ensuring high information and system quality, minimizing perceived risks, and making the technology accessible and easy to integrate into the user's experience.

Study
Innovation & DesignHigh ImpactModerate effect

Personal Innovativeness and Perceived Risk Influence AR Acceptance in Heritage Tourism

Users' willingness to adopt augmented reality in heritage tourism is significantly shaped by their inherent innovativeness and their perception of the risks associated with using the technology.

Current Issues in Tourism · 2015

01

Key Findings

  • 01Information quality is a key dimension for AR acceptance.
  • 02System quality significantly impacts user acceptance.
  • 03Costs of use are a barrier to adoption.
  • 04Recommendations from others influence acceptance.
  • 05Personal innovativeness plays a role in willingness to try AR.
02

Application

Design takeaway

When designing AR experiences for heritage tourism, focus on building trust by ensuring high information and system quality, minimizing perceived risks, and making the technology accessible and easy to integrate into the user's experience.

How to apply

When developing an AR application, conduct user research to understand their personal innovativeness and concerns about risk. Design features that mitigate these risks and highlight the benefits of high-quality information and system performance.

Project actions

  • 01When designing an AR feature, consider how to make it feel safe and easy to use.
  • 02Think about how to present information clearly and engagingly through AR.
03

Method & Evidence

AimTo propose a model for understanding the acceptance of mobile augmented reality in urban heritage tourism, incorporating context-specific dimensions.
MethodQualitative research using focus groups and thematic analysis.
ProcedureFive focus groups were conducted with young British female tourists who experienced a mobile AR application in Dublin. The data were analyzed thematically to identify key dimensions influencing AR acceptance.
ContextUrban heritage tourism, mobile augmented reality applications.

Variables

IV["Personal innovativeness","Perceived risk","Information quality","System quality","Costs of use","Recommendations","Facilitating conditions"]
DVAcceptance of mobile augmented reality in urban heritage tourism
CV["Type of AR application","Heritage tourism context","Demographics (e.g., age, gender, nationality of participants)"]
04

Strengths & Limitations

Strengths

  • +Identifies key context-specific factors for AR acceptance in tourism.
  • +Uses qualitative methods to gain in-depth understanding of user perspectives.

Limitations

A simplified experiment might not capture the full complexity of real-world tourism experiences or the nuances of risk perception.

Reliability & validity

The use of focus groups and thematic analysis provides rich qualitative data, enhancing validity. However, the reliance on self-reported perceptions and a specific sample may affect reliability and generalizability.

Think critically

How might the cultural background of tourists, beyond nationality, influence their perception of risk and innovativeness when using AR in heritage tourism?

05

Design Principles

"Technology adoption is influenced by a combination of perceived benefits (information quality, system quality) and perceived barriers (cost, risk), moderated by user characteristics (personal innovativeness) and external factors (recommendations, facilitating conditions)."

Understanding user adoption is crucial for the successful implementation of new technologies. Designers must consider psychological factors like innovativeness and risk perception to create AR experiences that are not only functional but also desirable and accessible to a wider audience.

06

What This Means for Your Design

People are more likely to use new technology like AR for visiting historical places if they think it's easy to use, provides good information, doesn't cost too much, and if their friends recommend it. Also, how much they like trying new things and if they're worried about the technology affects their decision.

How to use in your project

  • 1.Use the identified dimensions (information quality, system quality, cost, recommendations, personal innovativeness, risk, facilitating conditions) to inform your user research and design decisions for an AR-related project.
07

Add to My Project

08

Quick Cite

Paragraph starter

This study highlights that user acceptance of mobile augmented reality in heritage tourism is influenced by factors such as information quality, system quality, perceived costs, recommendations, personal innovativeness, perceived risk, and facilitating conditions. These dimensions are critical for designers to consider when developing AR applications to ensure user engagement and adoption.

09

Source

Current Issues in Tourism

A theoretical model of mobile augmented reality acceptance in urban heritage tourism

journal · 2015

View source

Questions About This Research

What does the research say about personal innovativeness and perceived risk influence ar acceptance in heritage tourism?
When designing AR experiences for heritage tourism, focus on building trust by ensuring high information and system quality, minimizing perceived risks, and making the technology accessible and easy to integrate into the user's experience. Evidence: Current Issues in Tourism (2015).
Why does "Personal Innovativeness and Perceived Risk Influence AR Acceptance in Heritage Tourism" matter for design?
Understanding user adoption is crucial for the successful implementation of new technologies. Designers must consider psychological factors like innovativeness and risk perception to create AR experiences that are not only functional but also desirable and accessible to a wider audience.
How can designers apply this research?
When designing AR experiences for heritage tourism, focus on building trust by ensuring high information and system quality, minimizing perceived risks, and making the technology accessible and easy to integrate into the user's experience.
What were the main findings?
Information quality is a key dimension for AR acceptance.. System quality significantly impacts user acceptance.. Costs of use are a barrier to adoption.. Recommendations from others influence acceptance.
What research method was used?
Qualitative research using focus groups and thematic analysis..
How strong is the evidence?
Evidence strength is rated Moderate effect, based on a 2015 journal from Current Issues in Tourism.
What should I do differently in my next project?
When developing an AR application, conduct user research to understand their personal innovativeness and concerns about risk. Design features that mitigate these risks and highlight the benefits of high-quality information and system performance.
What are the limitations?
The study focused on a specific demographic (young British female tourists) and a single location, which may limit the generalizability of the findings to other user groups or contexts.