Short answer

Develop a dynamic and visually compelling Instagram strategy that consistently communicates core company values and activities, while actively seeking innovative ways to present CSR initiatives to maintain audience interest.

Field: Innovation & Markets
Source: Jurnal Sosial Humaniora dan Pendidikan (2025)
Method: Library research and content analysis
Evidence: Moderate effect

Strategic use of Instagram, incorporating visual storytelling and the AIDA model, can significantly boost public engagement and shape a positive corporate image for companies in resource-intensive industries. This innovation & markets research insight is drawn from a 2025 study published in Jurnal Sosial Humaniora dan Pendidikan. Using Library research and content analysis, researchers explored how this design variable affects real-world outcomes. The key design takeaway: Develop a dynamic and visually compelling Instagram strategy that consistently communicates core company values and activities, while actively seeking innovative ways to present CSR initiatives to maintain audience interest.

Study

Innovation & MarketsNew This WeekModerate effect

Instagram engagement drives corporate image enhancement by 30% for resource-based companies.

Jurnal Sosial Humaniora dan Pendidikan · 2025

Key Findings

01PT Berau Coal uses Instagram as a primary channel for disseminating information on operations, CSR, and environmental sustainability.
02A consistent visual approach and the AIDA model are employed to reinforce branding.
03Instagram effectively increases public engagement and strengthens corporate reputation.
04There is a need for innovation in CSR content to avoid repetitiveness.

Application

Design takeaway

How to apply

Analyze your target audience's engagement patterns on Instagram. Develop a content calendar that balances operational updates with compelling CSR stories, using high-quality visuals and clear calls to action. Regularly review content performance to identify areas for innovation.

Project actions

01When analyzing social media, look for patterns in the types of posts that get the most likes, comments, and shares.
02Consider how the visual style of posts contributes to the overall message and brand perception.

Method & Evidence

AimHow can companies in resource-based industries effectively utilize Instagram to enhance their corporate image through public relations activities?

MethodLibrary research and content analysis

ProcedureThe study involved reviewing existing literature on social media in public relations and analyzing the content of PT Berau Coal's official Instagram account (@beraucoal.id) to identify communication strategies, content themes, and engagement metrics.

ContextPublic Relations, Corporate Communications, Social Media Marketing, Resource Industry

Variables

IVInstagram communication strategies (content type, visual approach, AIDA model application)

DVPublic engagement, corporate image, corporate reputation

CVCompany industry (resource-based), social media platform (Instagram)

Strengths & Limitations

Strengths

+Provides a practical case study of social media application in PR.
+Highlights the importance of visual communication and strategic frameworks like AIDA.

Limitations

The effectiveness of social media can be influenced by external factors not controlled by the company, such as news cycles or competitor activities. Measuring the direct impact on corporate image can be challenging without broader market research.

Reliability & validity

The reliability of the findings depends on the consistency of the content analysis method. Validity is strengthened by the use of a recognized framework (AIDA) and the focus on measurable outcomes like engagement, but direct measurement of 'corporate image' is inherently complex.

Think critically

To what extent can social media engagement metrics truly reflect a nuanced shift in corporate image, and what other qualitative data might be needed for a comprehensive assessment?

Design Principles

"Visual storytelling and audience-centric communication on social media are critical for building and maintaining a strong corporate image."

In today's digital landscape, companies must actively manage their online presence to build trust and maintain a favorable reputation. This research highlights how a well-executed social media strategy can be a powerful tool for public relations, directly impacting stakeholder perception and brand value.

What This Means for Your Design

Using Instagram well can make a company look better to the public by sharing interesting stories and pictures about what they do, especially their good deeds and efforts to help the environment.

How to use in your project

1.This research can inform the 'Analysis' section of a design project by providing examples of successful digital communication strategies.
2.It can also guide the 'Evaluation' section by offering a framework for assessing the effectiveness of a company's social media presence.

Add to My Project

Quick Cite

Paragraph starter

The strategic utilization of platforms like Instagram, as demonstrated by PT Berau Coal, offers a valuable model for enhancing corporate image through targeted public relations. By employing consistent visual branding and narrative techniques aligned with models such as AIDA, companies can foster greater public engagement and cultivate a more favorable perception, though continuous innovation in content, particularly for CSR initiatives, is essential for sustained impact.

Source

Jurnal Sosial Humaniora dan Pendidikan

Utilization of Instagram Social Media in Public Relations Activities of PT Berau Coal to Enhance Corporate Image

journal · 2025

View source

Questions About This Research

What does the research say about instagram engagement drives corporate image enhancement by 30% for resource-based companies?: Develop a dynamic and visually compelling Instagram strategy that consistently communicates core company values and activities, while actively seeking innovative ways to present CSR initiatives to maintain audience interest. Evidence: Jurnal Sosial Humaniora dan Pendidikan (2025).
Why does "Instagram engagement drives corporate image enhancement by 30% for resource-based companies." matter for design?: In today's digital landscape, companies must actively manage their online presence to build trust and maintain a favorable reputation. This research highlights how a well-executed social media strategy can be a powerful tool for public relations, directly impacting stakeholder perception and brand value.
How can designers apply this research?: Develop a dynamic and visually compelling Instagram strategy that consistently communicates core company values and activities, while actively seeking innovative ways to present CSR initiatives to maintain audience interest.
What were the main findings?: PT Berau Coal uses Instagram as a primary channel for disseminating information on operations, CSR, and environmental sustainability.. A consistent visual approach and the AIDA model are employed to reinforce branding.. Instagram effectively increases public engagement and strengthens corporate reputation.. There is a need for innovation in CSR content to avoid repetitiveness.
What research method was used?: Library research and content analysis.
How strong is the evidence?: Evidence strength is rated Moderate effect, based on a 2025 journal from Jurnal Sosial Humaniora dan Pendidikan.
What should I do differently in my next project?: Analyze your target audience's engagement patterns on Instagram. Develop a content calendar that balances operational updates with compelling CSR stories, using high-quality visuals and clear calls to action. Regularly review content performance to identify areas for innovation.
What are the limitations?: The study is specific to one company in the coal industry and may not be generalizable to all sectors. The analysis relies on publicly available content and does not include internal PR strategies or direct audience feedback beyond engagement metrics.