Consumer innovativeness and perceived benefits drive mobile payment adoption, while perceived risk hinders it.
Understanding consumer attitudes, specifically their innovativeness, perceived benefits, and perceived risks, is crucial for successful mobile payment service adoption.
Indonesian Journal of Electrical Engineering and Computer Science · 2021
Key Findings
- 01Consumer attitude towards mobile payment is positively correlated with consumer innovativeness.
- 02Consumer attitude towards mobile payment is positively correlated with perceived benefit.
- 03Consumer attitude towards mobile payment is negatively correlated with perceived risk.
- 04The proposed model explains approximately 49% of the variance in consumers' intention to reuse mobile payment services.
Application
Design takeaway
Prioritize clear communication of benefits and innovative features while proactively addressing and minimizing perceived risks to drive adoption of mobile payment solutions.
How to apply
When developing or marketing a mobile payment service, conduct user research to understand specific perceptions of innovativeness, benefits, and risks within your target market. Use these insights to shape both the product design and communication strategies.
Project actions
- 01When researching a new technology, consider how users perceive its novelty, its advantages, and any potential downsides.
- 02Use surveys and statistical analysis to quantify these perceptions and their impact on user behavior.
Method & Evidence
Variables
Strengths & Limitations
Strengths
- +Utilizes a robust statistical method (SEM) for analyzing complex relationships.
- +Focuses on a specific, relevant market context (Vietnam).
Limitations
Generalizability of findings to different cultural contexts or technological landscapes.
Reliability & validity
The use of SEM suggests a strong focus on construct validity and the reliability of the measures used to assess the theoretical constructs. The sample size of 250 is generally considered adequate for SEM analysis.
Think critically
How might the relative importance of perceived benefit versus perceived risk change for different demographics or in different cultural contexts?
Design Principles
"User adoption of new technologies is a function of perceived innovation, tangible benefits, and manageable risks."
This insight highlights key psychological drivers and barriers that influence user adoption of new payment technologies. Designers and marketers can leverage this understanding to tailor their strategies, focusing on communicating benefits and mitigating risks to encourage wider uptake.
What This Means for Your Design
People are more likely to use mobile payments if they think it's new and helpful, and if they don't think it's risky.
How to use in your project
- 1.This research can inform the justification for choosing a particular user group or market segment for your design project, highlighting the importance of understanding their specific attitudes towards technology adoption.
Add to My Project
Quick Cite
(2021). Dispatching the problems in implementing mobile payment services from consumer attitude perspective. Indonesian Journal of Electrical Engineering and Computer Science. https://doi.org/10.11591/ijeecs.v22.i1.pp590-597 Retrieved from https://designdex.org/study/61a1c074-61d5-4a4f-875d-8a4d42bf298b/consumer-innovativeness-and-perceived-benefits-drive-mobile-payment-adoption-while-perceived-risk-hinders-it
Paragraph starter
This research indicates that consumer adoption of mobile payment services is significantly influenced by their attitude, which is shaped by perceived innovativeness and benefits, and inversely by perceived risk. Understanding these factors is critical for designing and marketing new payment technologies effectively.
Source
Indonesian Journal of Electrical Engineering and Computer Science
Dispatching the problems in implementing mobile payment services from consumer attitude perspective
journal · 2021
View sourceQuestions about this research
- What does the research say about consumer innovativeness and perceived benefits drive mobile payment adoption, while perceived risk hinders it?
- Prioritize clear communication of benefits and innovative features while proactively addressing and minimizing perceived risks to drive adoption of mobile payment solutions. Evidence: Indonesian Journal of Electrical Engineering and Computer Science (2021).
- Why does "Consumer innovativeness and perceived benefits drive mobile payment adoption, while perceived risk hinders it." matter for design?
- This insight highlights key psychological drivers and barriers that influence user adoption of new payment technologies. Designers and marketers can leverage this understanding to tailor their strategies, focusing on communicating benefits and mitigating risks to encourage wider uptake.
- How can designers apply this research?
- Prioritize clear communication of benefits and innovative features while proactively addressing and minimizing perceived risks to drive adoption of mobile payment solutions.
- What were the main findings?
- Consumer attitude towards mobile payment is positively correlated with consumer innovativeness.. Consumer attitude towards mobile payment is positively correlated with perceived benefit.. Consumer attitude towards mobile payment is negatively correlated with perceived risk.. The proposed model explains approximately 49% of the variance in consumers' intention to reuse mobile payment services.
- What research method was used?
- Quantitative research using structural equation modeling (SEM). with 250 participants.
- How strong is the evidence?
- Evidence strength is rated Moderate effect, based on a 2021 journal from Indonesian Journal of Electrical Engineering and Computer Science.
- What should I do differently in my next project?
- When developing or marketing a mobile payment service, conduct user research to understand specific perceptions of innovativeness, benefits, and risks within your target market. Use these insights to shape both the product design and communication strategies.
- What are the limitations?
- The study was conducted in a specific market (Vietnam) and may not be generalizable to all global markets. The model explains only 49% of the intention to reuse, suggesting other factors are also at play.
- Is there evidence that mobile payment affects design outcomes?
- Consumers are more likely to adopt and continue using mobile payment services if they perceive them as innovative and beneficial, and if their perceived risks are low. These factors together explain nearly half of the likelihood that a user will continue to use the service. This insight highlights key psychological dri Source: Indonesian Journal of Electrical Engineering and Computer Science (2021).
- Where does this payment services research apply?
- Mobile payment services in the Vietnamese market. It sits within innovation & markets research on designdex.org.
Related research topics
mobile payment design research · evidence on mobile payment · does mobile payment improve design outcomes · payment services studies for designers · mobile payment and payment services findings · innovation & markets research evidence