Short answer

Design and market halal products on digital platforms by emphasizing convenience, attractive pricing, and features that align with young Muslim consumers' attitudes and perceived control over their purchasing decisions.

Field: Innovation & Markets
Source: EKONOMIKA SYARIAH Journal of Economic Studies (2023)
Method: Quantitative research using Structural Equation Modelling (SEM-PLS).
Sample: 155 participants
Evidence: Strong effect

Young Muslim consumers on digital platforms are significantly influenced by attitudes, perceived behavioral control, recreational orientation, and promotional offers, with price sensitivity and added services like Cash on Delivery (COD) being key decision factors. This innovation & markets research insight is drawn from a 2023 study published in EKONOMIKA SYARIAH Journal of Economic Studies. Using Quantitative research using structural equation modelling (sem-pls). with 155 participants, researchers explored how this design variable affects real-world outcomes. The key design takeaway: Design and market halal products on digital platforms by emphasizing convenience, attractive pricing, and features that align with young Muslim consumers' attitudes and perceived control over their purchasing decisions.

Study

Innovation & MarketsRecentStrong effect

Halal Product Development: Leverage Digital Platform Features for Young Muslim Consumers

EKONOMIKA SYARIAH Journal of Economic Studies · 2023

Key Findings

01Attitude, Perceived behavior control, Recreation orientation, and Promotion significantly influence digital consumption behavior.
02Subjective norm, Religiosity, and Perceived Benefit are secondary influences.
03Consumers are sensitive to lower prices.
04Additional services like Cash on Delivery (COD) facilitate consumption.

Application

Design takeaway

How to apply

When developing a digital strategy for halal products, focus on creating a seamless user experience, offering competitive pricing, and incorporating services like COD to meet consumer expectations.

Project actions

01Consider how user attitudes and perceived ease of use impact the adoption of new digital products.
02Investigate the role of promotional strategies in driving consumer behavior within specific market segments.

Method & Evidence

AimTo understand the consumption behavior of young Indonesian Muslim consumers on digital platforms to inform the development of halal products.

MethodQuantitative research using Structural Equation Modelling (SEM-PLS).

ProcedureA questionnaire was administered to 155 young Muslim respondents, collecting primary data on their digital consumption behaviors. The data was then analyzed using SEM-PLS to identify influencing factors.

Sample155 participants

ContextDigital commerce, Halal product market, Young Muslim consumers in Indonesia.

Variables

IV["Attitude","Perceived behavior control","Recreation orientation","Promotion","Subjective norm","Religiosity","Perceived Benefit"]

DVDigital consumption behavior

CV["Demographics (young Muslim generation)","Digital platform context","Product type (implied: halal products)"]

Strengths & Limitations

Strengths

+Utilizes a relevant theoretical framework (Theory of Planned Behavior).
+Employs a robust statistical analysis method (SEM-PLS).

Limitations

The study's reliance on self-reported data may be subject to social desirability bias. The specific cultural context of Indonesia might not be directly transferable to other regions.

Reliability & validity

The study's reliability would depend on the consistency of responses if the questionnaire were administered again. Validity is supported by the use of SEM-PLS to test theoretical relationships, but external validity might be limited by the specific sample and context.

Think critically

How might the influence of religiosity on consumption behavior differ across various digital platforms and product categories?

Design Principles

"Digital product offerings should be designed to be accessible, affordable, and convenient, with marketing that resonates with the target demographic's values and practical needs."

Understanding the specific drivers of digital consumption among young Muslim demographics is crucial for businesses aiming to develop and market halal products. Tailoring digital strategies to address these influences can lead to more effective market penetration and brand loyalty.

What This Means for Your Design

Young Muslims buying online care a lot about how easy and fun it is to use a platform, and what deals they can get. They also look for good prices and convenient delivery like COD.

How to use in your project

1.Use the findings to justify the importance of understanding target user behavior when designing a new product or service.
2.Reference the study to support claims about the influence of price sensitivity and added services on consumer choices in digital environments.

Add to My Project

Quick Cite

Paragraph starter

Research into the digital consumption habits of young Muslim consumers in Indonesia indicates that factors such as personal attitudes, perceived ease of use, enjoyment derived from the platform, and promotional offers are significant drivers of purchasing decisions. Furthermore, price sensitivity and the availability of convenient services like Cash on Delivery (COD) play a crucial role in their choices, suggesting that for effective halal product development in digital spaces, a focus on competitive pricing and value-added services is paramount.

Source

EKONOMIKA SYARIAH Journal of Economic Studies

Young Muslim Consumer Behavior on Digital Platform: What can be Learned for Developing Halal Product?

journal · 2023

View source

Questions About This Research

What does the research say about halal product development: leverage digital platform features for young muslim consumers?: Design and market halal products on digital platforms by emphasizing convenience, attractive pricing, and features that align with young Muslim consumers' attitudes and perceived control over their purchasing decisions. Evidence: EKONOMIKA SYARIAH Journal of Economic Studies (2023).
Why does "Halal Product Development: Leverage Digital Platform Features for Young Muslim Consumers" matter for design?: Understanding the specific drivers of digital consumption among young Muslim demographics is crucial for businesses aiming to develop and market halal products. Tailoring digital strategies to address these influences can lead to more effective market penetration and brand loyalty.
How can designers apply this research?: Design and market halal products on digital platforms by emphasizing convenience, attractive pricing, and features that align with young Muslim consumers' attitudes and perceived control over their purchasing decisions.
What were the main findings?: Attitude, Perceived behavior control, Recreation orientation, and Promotion significantly influence digital consumption behavior.. Subjective norm, Religiosity, and Perceived Benefit are secondary influences.. Consumers are sensitive to lower prices.. Additional services like Cash on Delivery (COD) facilitate consumption.
What research method was used?: Quantitative research using Structural Equation Modelling (SEM-PLS). with 155 participants.
How strong is the evidence?: Evidence strength is rated Strong effect, based on a 2023 journal from EKONOMIKA SYARIAH Journal of Economic Studies.
What should I do differently in my next project?: When developing a digital strategy for halal products, focus on creating a seamless user experience, offering competitive pricing, and incorporating services like COD to meet consumer expectations.
What are the limitations?: The study used accidental sampling, which may limit the generalizability of findings. The focus was on young Muslim consumers in Indonesia, so results may differ in other cultural contexts or age groups.