Product Quality, Price, and Location Drive Shopping Destination Choice
Consumers prioritize tangible attributes like product quality, price, and location, alongside store layout, customer service, and promotions, when selecting a shopping destination.
Nepal Journal of Multidisciplinary Research · 2023
Key Findings
- 01Consumers prioritize product quality, price, location, store layout and design, customer service, and promotions.
- 02Age, caste, place of residence, educational attainment, and income source are linked to shopping destination choice.
- 03Gender and marital status were not significant indicators of shopping destination choice.
Application
Design takeaway
Design and market your retail spaces and offerings around core consumer priorities: quality, price, location, and a positive in-store experience, while segmenting marketing based on key demographics.
How to apply
When designing a new retail space or evaluating an existing one, conduct a consumer survey focusing on product attributes, pricing strategy, location accessibility, store ambiance, service quality, and promotional effectiveness. Analyze demographic data to understand which groups are most influenced by which factors.
Project actions
- 01When researching consumer choices, ensure your survey covers a range of tangible and experiential factors.
- 02Collect demographic data to see if different groups of people make different choices.
Method & Evidence
Variables
Strengths & Limitations
Strengths
- +Identifies key drivers of consumer choice in a specific market.
- +Links consumer behaviour to demographic factors.
Limitations
A small sample size or a study conducted in a very specific location might not represent the choices of all consumers.
Reliability & validity
The reliability of the survey instrument and the validity of the findings would depend on the clarity of the questions, the representativeness of the sample, and the statistical methods used for analysis.
Think critically
How might the cultural context of Nepal influence the weight consumers place on factors like 'caste' or 'place of residence' compared to consumers in other regions?
Design Principles
"Prioritize core functional and experiential attributes that align with consumer needs and preferences, and tailor market strategies to influential demographic segments."
Understanding these core drivers allows businesses to strategically allocate resources towards aspects that most influence consumer decision-making. This insight is crucial for developing competitive offerings and marketing campaigns that resonate with target demographics.
What This Means for Your Design
People choose where to shop based on good products, fair prices, easy access, a nice store, helpful staff, and good deals. Who they are (like their age or where they live) matters, but their gender or if they are married doesn't seem to make a big difference.
How to use in your project
- 1.Use this research to justify focusing on specific product features, pricing strategies, or customer service improvements in your design project.
Add to My Project
Quick Cite
(2023). Evaluating the Factors Influencing Consumers' Choice of Shopping Destination: A Study of Bhatbhateni Supermarket, Bharatpur, Nepal. Nepal Journal of Multidisciplinary Research. https://doi.org/10.3126/njmr.v6i1.54354 Retrieved from https://designdex.org/study/773c6785-6474-4e02-8b3b-a5d47381a25b/product-quality-price-and-location-drive-shopping-destination-choice
Paragraph starter
This study highlights that consumer choice of shopping destination is strongly influenced by product quality, price, location, store layout, customer service, and promotions. These findings are critical for informing design decisions in the retail sector, suggesting that successful retail concepts must prioritize these core attributes while also considering demographic variations in consumer preferences.
Source
Nepal Journal of Multidisciplinary Research
Evaluating the Factors Influencing Consumers' Choice of Shopping Destination: A Study of Bhatbhateni Supermarket, Bharatpur, Nepal
journal · 2023
View sourceQuestions about this research
- What does the research say about product quality, price, and location drive shopping destination choice?
- Design and market your retail spaces and offerings around core consumer priorities: quality, price, location, and a positive in-store experience, while segmenting marketing based on key demographics. Evidence: Nepal Journal of Multidisciplinary Research (2023).
- Why does "Product Quality, Price, and Location Drive Shopping Destination Choice" matter for design?
- Understanding these core drivers allows businesses to strategically allocate resources towards aspects that most influence consumer decision-making. This insight is crucial for developing competitive offerings and marketing campaigns that resonate with target demographics.
- How can designers apply this research?
- Design and market your retail spaces and offerings around core consumer priorities: quality, price, location, and a positive in-store experience, while segmenting marketing based on key demographics.
- What were the main findings?
- Consumers prioritize product quality, price, location, store layout and design, customer service, and promotions.. Age, caste, place of residence, educational attainment, and income source are linked to shopping destination choice.. Gender and marital status were not significant indicators of shopping destination choice.
- What research method was used?
- Survey Research with 120 participants.
- How strong is the evidence?
- Evidence strength is rated Moderate effect, based on a 2023 journal from Nepal Journal of Multidisciplinary Research.
- What should I do differently in my next project?
- When designing a new retail space or evaluating an existing one, conduct a consumer survey focusing on product attributes, pricing strategy, location accessibility, store ambiance, service quality, and promotional effectiveness. Analyze demographic data to understand which groups are most influenced by which factors.
- What are the limitations?
- The study was conducted in a specific geographical location (Bharatpur, Nepal) and focused on a single supermarket chain, potentially limiting the generalizability of findings to other markets or retail types.
- Is there evidence that quality price affects design outcomes?
- Consumers are most influenced by the quality and price of products, the convenience of the location, the store's appearance and design, the service they receive, and any ongoing promotions. Their demographic background, such as age and where they live, plays a role in these decisions, but gender and marital status do n Source: Nepal Journal of Multidisciplinary Research (2023).
- Where does this price location research apply?
- Retail sector, consumer behaviour, shopping destination choice It sits within innovation & markets research on designdex.org.
Related research topics
quality price design research · evidence on quality price · does quality price improve design outcomes · price location studies for designers · quality price and price location findings · innovation & markets research evidence