Short answer
When introducing a novel product or concept, prioritize the development of a dedicated, interactive digital platform over relying solely on broad media channels to maximize consumer engagement and acceptance.
- Field
- Innovation & Markets
- Source
- International Journal of Advanced Research (2022)
- Method
- Quantitative research using Partial Least Squares Structural Equation Modelling (PLS-SEM).
- Sample
- 184 participants (92% response rate from 200 distributed questionnaires)
- Evidence
- Strong effect
Specialized mobile applications are significantly more effective than broad media platforms in increasing consumer awareness and acceptance of new concepts, such as entomophagy. This innovation & markets research insight is drawn from a 2022 study published in International Journal of Advanced Research. Using Quantitative research using partial least squares structural equation modelling (pls-sem). with 184 participants (92% response rate from 200 distributed questionnaires), researchers explored how this design variable affects real-world outcomes. The key design takeaway: When introducing a novel product or concept, prioritize the development of a dedicated, interactive digital platform over relying solely on broad media channels to maximize consumer engagement and acceptance.
Dedicated Mobile Apps Drive 3x Greater Consumer Acceptance of Novel Products Than General Media
Specialized mobile applications are significantly more effective than broad media platforms in increasing consumer awareness and acceptance of new concepts, such as entomophagy.
International Journal of Advanced Research · 2022
Key Findings
- 01The Insefood mobile app demonstrated high coefficients of determination (80% for awareness, 83% for acceptability).
- 02General media platforms showed lower coefficients of determination (28% for awareness, 35% for acceptability).
- 03The Insefood app had significantly higher predictive relevance for acceptability (0.562) and awareness (0.535) compared to other media platforms (0.061 for acceptability, 0.081 for awareness).
Application
Design takeaway
When introducing a novel product or concept, prioritize the development of a dedicated, interactive digital platform over relying solely on broad media channels to maximize consumer engagement and acceptance.
How to apply
Develop a mobile application that provides interactive content, educational resources, and community features to build awareness and acceptance for your product or service.
Project actions
- 01When researching a new product, consider how different communication channels might impact user perception.
- 02If your design project involves introducing a novel concept, think about creating a dedicated digital tool to support its launch.
Method & Evidence
Variables
Strengths & Limitations
Strengths
- +Utilized a robust statistical method (PLS-SEM) for complex relationship analysis.
- +Achieved a high response rate, increasing data reliability.
Limitations
General media platforms are diverse; the study's definition might not capture the full impact of all such platforms. The specific content and design of the 'Insefood' app were not detailed, making it hard to isolate specific app features.
Reliability & validity
The study assessed measurement model reliability and validity using factor loadings, AVE, and CR, and checked discriminant validity. Structural model assessment involved bootstrap resampling for path coefficient significance.
Think critically
To what extent does the 'novelty' of the product influence the effectiveness of a dedicated app versus general media? Would a more established product see similar differential effects?
Design Principles
"Targeted digital engagement amplifies product adoption."
This highlights the power of targeted digital platforms in shaping consumer perceptions and driving adoption of innovative products or ideas. Designers and marketers can leverage this insight to develop more impactful communication strategies for niche markets or emerging trends.
What This Means for Your Design
A special app for a new idea is way better at getting people interested and willing to try it than just using regular ads or TV.
How to use in your project
- 1.Reference this study when discussing the strategic choice of communication channels for your design project, particularly if introducing an innovative product or service.
Add to My Project
Quick Cite
Paragraph starter
Research indicates that dedicated digital platforms, such as specialized mobile applications, are significantly more effective in fostering consumer awareness and acceptance of novel products compared to general media channels. For instance, a study on entomophagy found that a dedicated app drove substantially higher levels of both awareness and acceptability than exposure to other media, highlighting the power of targeted digital engagement in overcoming adoption barriers for innovative concepts.
Source
International Journal of Advanced Research
The Influence of Mobile App and Media, Towards Entomophagy Awareness and Acceptability
journal · 2022
View sourceQuestions About This Research
- What does the research say about dedicated mobile apps drive 3x greater consumer acceptance of novel products than general media?
- When introducing a novel product or concept, prioritize the development of a dedicated, interactive digital platform over relying solely on broad media channels to maximize consumer engagement and acceptance. Evidence: International Journal of Advanced Research (2022).
- Why does "Dedicated Mobile Apps Drive 3x Greater Consumer Acceptance of Novel Products Than General Media" matter for design?
- This highlights the power of targeted digital platforms in shaping consumer perceptions and driving adoption of innovative products or ideas. Designers and marketers can leverage this insight to develop more impactful communication strategies for niche markets or emerging trends.
- How can designers apply this research?
- When introducing a novel product or concept, prioritize the development of a dedicated, interactive digital platform over relying solely on broad media channels to maximize consumer engagement and acceptance.
- What were the main findings?
- The Insefood mobile app demonstrated high coefficients of determination (80% for awareness, 83% for acceptability).. General media platforms showed lower coefficients of determination (28% for awareness, 35% for acceptability).. The Insefood app had significantly higher predictive relevance for acceptability (0.562) and awareness (0.535) compared to other media platforms (0.061 for acceptability, 0.081 for awareness).
- What research method was used?
- Quantitative research using Partial Least Squares Structural Equation Modelling (PLS-SEM). with 184 participants (92% response rate from 200 distributed questionnaires).
- How strong is the evidence?
- Evidence strength is rated Strong effect, based on a 2022 journal from International Journal of Advanced Research.
- What should I do differently in my next project?
- Develop a mobile application that provides interactive content, educational resources, and community features to build awareness and acceptance for your product or service.
- What are the limitations?
- The study focused on a specific novel product (entomophagy) and may not generalize to all product types. The effectiveness of 'other media platforms' was broadly defined and could vary significantly.