Peran Sikap Dalam Memediasi Pengaruh Website Layout Design Terhadap Niat Beli Kembali

doi:10.24843/ejmunud.2020.v09.i02.p03

Study

Innovation & MarketsHigh ImpactStrong effect

Positive website layout design significantly boosts repurchase intention by fostering favorable customer attitudes.

A well-designed website layout directly influences customer attitudes, which in turn strongly predicts their intention to make repeat purchases.

E-Jurnal Manajemen Universitas Udayana · 2020

01

Key Findings

01Website layout design has a significant positive direct relationship with repurchase intention.
02Customer attitude has a significant positive direct relationship with repurchase intention.
03Customer attitude mediates the relationship between website layout design and repurchase intention, meaning a better website layout leads to a more positive attitude, which then increases repurchase intention.

02

Application

Design takeaway

Designers should focus on creating website layouts that are not only functional but also aesthetically pleasing and easy to navigate, as these factors directly contribute to positive customer sentiment and repeat business.

How to apply

When designing or redesigning e-commerce websites, conduct user testing to evaluate how different layout elements affect user perception and emotional response. Use this feedback to optimize the design for a more positive customer experience.

Project actions

01When evaluating existing websites, consider how their layout might influence user feelings.
02In your own design projects, think about how visual elements and navigation can create a positive user attitude.

03

Method & Evidence

AimTo investigate the mediating role of customer attitude in the relationship between website layout design and repurchase intention.

MethodQuantitative research using survey data and statistical analysis.

ProcedureData was collected via questionnaires distributed to customers of a specific e-commerce platform. Statistical tests, including Partial Least Squares and the Sobel test, were employed to analyze the direct and indirect effects between website layout design, attitude, and repurchase intention.

Sample90 respondents

ContextE-commerce, online retail, customer behavior, website design.

Variables

IVWebsite layout design

DVRepurchase intention

CVCustomer attitude

04

Strengths & Limitations

Strengths

+Employs statistical methods to establish relationships between variables.
+Investigates a practical aspect of online business success.

Limitations

The findings might not apply to all types of websites or all customer demographics. The study relied on self-reported intentions, which may not always translate to actual behavior.

Reliability & validity

The use of established statistical tests like Partial Least Squares and Sobel test suggests a robust analytical approach. However, the reliability and validity of the questionnaire instrument itself would be crucial for the overall findings.

Think critically

How might cultural differences or the specific product category influence the relationship between website layout design, attitude, and repurchase intention?

05

Design Principles

"A positive user attitude, cultivated through effective website design, is a strong predictor of customer loyalty and repeat purchasing behavior."

In the competitive e-commerce landscape, the visual and functional aspects of a website are critical touchpoints. Understanding how layout design shapes user perception and drives loyalty is essential for businesses aiming to cultivate repeat customers and maximize lifetime value.

06

What This Means for Your Design

Making a website look good and easy to use makes people feel good about it, which makes them want to buy from that website again.

How to use in your project

1.Reference this study when discussing how your design choices aim to influence user perception and encourage repeat engagement.
2.Use the findings to justify design decisions that prioritize user attitude and experience.

07

Add to My Project

08

Quick Cite

(2020). PERAN SIKAP DALAM MEMEDIASI PENGARUH WEBSITE LAYOUT DESIGN TERHADAP NIAT BELI KEMBALI. E-Jurnal Manajemen Universitas Udayana. https://doi.org/10.24843/ejmunud.2020.v09.i02.p03 Retrieved from https://designdex.org/study/848b449b-8c30-4aa6-a725-6408140c6896/positive-website-layout-design-significantly-boosts-repurchase-intention-by-fostering-favorable-customer-attitudes

Paragraph starter

Research indicates that website layout design plays a significant role in shaping customer attitudes, which in turn mediate repurchase intentions. A positive user attitude, fostered by effective website design, is a key driver for customer loyalty and repeat purchasing behavior in e-commerce environments.

09

Source

E-Jurnal Manajemen Universitas Udayana

PERAN SIKAP DALAM MEMEDIASI PENGARUH WEBSITE LAYOUT DESIGN TERHADAP NIAT BELI KEMBALI

journal · 2020

View source

Questions about this research

What does the research say about positive website layout design significantly boosts repurchase intention by fostering favorable customer attitudes?: Designers should focus on creating website layouts that are not only functional but also aesthetically pleasing and easy to navigate, as these factors directly contribute to positive customer sentiment and repeat business. Evidence: E-Jurnal Manajemen Universitas Udayana (2020).
Why does "Positive website layout design significantly boosts repurchase intention by fostering favorable customer attitudes." matter for design?: In the competitive e-commerce landscape, the visual and functional aspects of a website are critical touchpoints. Understanding how layout design shapes user perception and drives loyalty is essential for businesses aiming to cultivate repeat customers and maximize lifetime value.
How can designers apply this research?: Designers should focus on creating website layouts that are not only functional but also aesthetically pleasing and easy to navigate, as these factors directly contribute to positive customer sentiment and repeat business.
What were the main findings?: Website layout design has a significant positive direct relationship with repurchase intention.. Customer attitude has a significant positive direct relationship with repurchase intention.. Customer attitude mediates the relationship between website layout design and repurchase intention, meaning a better website layout leads to a more positive attitude, which then increases repurchase intention.
What research method was used?: Quantitative research using survey data and statistical analysis. with 90 respondents.
How strong is the evidence?: Evidence strength is rated Strong effect, based on a 2020 journal from E-Jurnal Manajemen Universitas Udayana.
What should I do differently in my next project?: When designing or redesigning e-commerce websites, conduct user testing to evaluate how different layout elements affect user perception and emotional response. Use this feedback to optimize the design for a more positive customer experience.
What are the limitations?: The study was conducted with customers of a single e-commerce platform, potentially limiting generalizability to other online retail contexts. The sample size was relatively small.
Is there evidence that website layout affects design outcomes?: The study found that a good website layout makes customers feel more positive about the brand, and this positive feeling is a key driver for them to buy again. In the competitive e-commerce landscape, the visual and functional aspects of a website are critical touchpoints. Understanding how layout design shapes user pe Source: E-Jurnal Manajemen Universitas Udayana (2020).
Where does this layout design research apply?: E-commerce, online retail, customer behavior, website design. It sits within innovation & markets research on designdex.org.