Short answer

Integrate resilience planning into the core design and strategic processes of a business to ensure adaptability and sustained success during periods of uncertainty.

Field
Innovation & Design
Source
Business Ethics and Leadership (2023)
Method
Qualitative case study
Evidence
Strong effect

Companies that proactively build organisational resilience are better equipped to adapt to unforeseen crises, leading to improved market position and sustained performance. This innovation & design research insight is drawn from a 2023 study published in Business Ethics and Leadership. Using Qualitative case study, researchers explored how this design variable affects real-world outcomes. The key design takeaway: Integrate resilience planning into the core design and strategic processes of a business to ensure adaptability and sustained success during periods of uncertainty.

Study
Innovation & DesignRecentStrong effect

Organisational Resilience Drives Pharmaceutical Market Share Gains During Crises

Companies that proactively build organisational resilience are better equipped to adapt to unforeseen crises, leading to improved market position and sustained performance.

Business Ethics and Leadership · 2023

01

Key Findings

  • 01Organisational resilience is a strategic necessity for companies facing crises.
  • 02Companies with adaptive business models and flexible responses to customer needs were more successful during the COVID-19 crisis.
  • 03Key resilience factors identified include capital, strategic, relational, and cultural resilience.
  • 04Demonstrated resilience led to increased sales, a stronger strategic position, and market share gains for Hikma Algérie.
02

Application

Design takeaway

Integrate resilience planning into the core design and strategic processes of a business to ensure adaptability and sustained success during periods of uncertainty.

How to apply

When designing new products or services, consider potential disruptions and build in adaptability and robustness. For existing operations, assess current resilience levels and identify areas for improvement in capital, strategy, relationships, and culture.

Project actions

  • 01When planning a design project, think about potential challenges or crises that might affect its success.
  • 02Consider how your design can be adapted or changed easily if circumstances shift.
03

Method & Evidence

AimTo investigate the role of organisational resilience as a strategic imperative for pharmaceutical companies during crises, examining how resilience mechanisms contribute to performance and sustainability.
MethodQualitative case study
ProcedureThe research involved document analysis and semi-structured interviews with managers at Hikma Algérie to understand their experiences and resilience strategies during the COVID-19 pandemic.
ContextPharmaceutical industry during the COVID-19 pandemic

Variables

IVOrganisational resilience mechanisms (capital, strategic, relational, cultural)
DVBusiness performance (sales, strategic position, market share)
CVNature of the crisis (COVID-19 pandemic), industry sector (pharmaceutical)
04

Strengths & Limitations

Strengths

  • +Provides a real-world example of resilience in action during a significant global crisis.
  • +Identifies specific types of resilience that contribute to business success.

Limitations

A single case study might not represent all industries. The specific resilience mechanisms identified may be unique to the pharmaceutical context.

Reliability & validity

The qualitative nature of the case study relies on the interpretation of documents and interviews, which may introduce subjectivity. Triangulation of data sources (documents and interviews) enhances validity.

Think critically

To what extent can the resilience mechanisms identified in this pharmaceutical case study be universally applied to other industries, and what adaptations might be necessary?

05

Design Principles

"Proactive resilience building is essential for long-term organisational viability and competitive advantage."

In dynamic and unpredictable market environments, the ability of an organisation to withstand and recover from disruptions is a critical factor for success. This research highlights how strategic resilience mechanisms can translate into tangible business benefits, such as increased sales and market share, even amidst global challenges.

06

What This Means for Your Design

Companies that are good at bouncing back from tough times (resilient) do better, especially when unexpected problems happen, like a pandemic. For a business, being resilient means they can change their plans, keep working, and still make money, sometimes even gaining more customers.

How to use in your project

  • 1.Reference this study when discussing the importance of adaptability and robustness in your design solutions, particularly if your project addresses potential risks or disruptions.
07

Add to My Project

08

Quick Cite

Paragraph starter

This research highlights that organisational resilience is a critical strategic imperative, particularly during times of crisis. By developing mechanisms such as capital, strategic, relational, and cultural resilience, businesses can effectively navigate disruptions, maintain performance, and achieve market gains, as demonstrated by the case of Hikma Algérie during the COVID-19 pandemic.

09

Source

Business Ethics and Leadership

Organisational Resilience as a Business Strategic Imperative in Times of Crisis: Case of Hikma Pharma Algeria

journal · 2023

View source

Questions About This Research

What does the research say about organisational resilience drives pharmaceutical market share gains during crises?
Integrate resilience planning into the core design and strategic processes of a business to ensure adaptability and sustained success during periods of uncertainty. Evidence: Business Ethics and Leadership (2023).
Why does "Organisational Resilience Drives Pharmaceutical Market Share Gains During Crises" matter for design?
In dynamic and unpredictable market environments, the ability of an organisation to withstand and recover from disruptions is a critical factor for success. This research highlights how strategic resilience mechanisms can translate into tangible business benefits, such as increased sales and market share, even amidst global challenges.
How can designers apply this research?
Integrate resilience planning into the core design and strategic processes of a business to ensure adaptability and sustained success during periods of uncertainty.
What were the main findings?
Organisational resilience is a strategic necessity for companies facing crises.. Companies with adaptive business models and flexible responses to customer needs were more successful during the COVID-19 crisis.. Key resilience factors identified include capital, strategic, relational, and cultural resilience.. Demonstrated resilience led to increased sales, a stronger strategic position, and market share gains for Hikma Algérie.
What research method was used?
Qualitative case study.
How strong is the evidence?
Evidence strength is rated Strong effect, based on a 2023 journal from Business Ethics and Leadership.
What should I do differently in my next project?
When designing new products or services, consider potential disruptions and build in adaptability and robustness. For existing operations, assess current resilience levels and identify areas for improvement in capital, strategy, relationships, and culture.
What are the limitations?
The study is a single case study, limiting generalizability. The focus is on the pharmaceutical sector, which may have unique crisis response requirements.