Short answer
To increase the adoption of used EVs, focus on reducing perceived functional risks and building positive consumer attitudes through strong brand trust and excellent after-sales support.
- Field
- Innovation & Markets
- Source
- Sustainability (2024)
- Method
- Quantitative empirical study
- Sample
- 431 participants
- Evidence
- Strong effect
Consumers are more likely to buy a used electric vehicle when they perceive lower risks and hold favorable attitudes towards them, with income also playing a role. This innovation & markets research insight is drawn from a 2024 study published in Sustainability. Using Quantitative empirical study with 431 participants, researchers explored how this design variable affects real-world outcomes. The key design takeaway: To increase the adoption of used EVs, focus on reducing perceived functional risks and building positive consumer attitudes through strong brand trust and excellent after-sales support.
Perceived risk and positive attitudes drive used EV purchase intention in China
Consumers are more likely to buy a used electric vehicle when they perceive lower risks and hold favorable attitudes towards them, with income also playing a role.
Sustainability · 2024
Key Findings
- 01Purchase intention is directly determined by perceived risk and attitude.
- 02Functional risk significantly impacts perceived risk.
- 03Economic value, brand trust, and after-sales service are key predictors of positive attitudes.
- 04Income is associated with purchase intention.
- 05Education moderates the relationship between attitudes and purchase intention.
Application
Design takeaway
To increase the adoption of used EVs, focus on reducing perceived functional risks and building positive consumer attitudes through strong brand trust and excellent after-sales support.
How to apply
When designing strategies for the used EV market, prioritize clear communication about vehicle condition, warranty options, and the long-term economic benefits.
Project actions
- 01When researching consumer behaviour, consider both psychological factors (like risk perception and attitude) and economic factors (like income).
- 02If you are designing a product or service in the used goods market, think about how to build trust and reduce perceived risks for potential buyers.
Method & Evidence
Variables
Strengths & Limitations
Strengths
- +Identifies specific, actionable determinants of purchase intention.
- +Provides a framework applicable to both new product development and market strategy for used goods.
Limitations
The sample size might not represent all potential used EV buyers. The study focuses on intention, which doesn't always translate to actual purchase behaviour.
Reliability & validity
The study's reliability and validity would be strengthened by using validated scales for measuring perceived risk and attitude, and by employing robust statistical methods to analyze the structural model.
Think critically
How might cultural differences in risk aversion or brand loyalty affect the transferability of these findings to markets outside of China?
Design Principles
"Consumer adoption of secondary market products is driven by a balance of perceived risk reduction and positive emotional/functional value."
Understanding the psychological and economic drivers behind used EV adoption is crucial for developing effective market strategies and policies. By addressing perceived risks and fostering positive attitudes, stakeholders can accelerate the growth of the sustainable mobility sector.
What This Means for Your Design
People are more likely to buy a used electric car if they don't think it's too risky and if they have good feelings about it. How much money they have and how educated they are also matters.
How to use in your project
- 1.Use the findings to justify design choices aimed at increasing consumer confidence in used products.
- 2.Reference the identified determinants (perceived risk, attitude, income) when explaining the rationale behind your design solutions.
Add to My Project
Quick Cite
Paragraph starter
This design project aims to address the identified consumer barriers to purchasing used electric vehicles, specifically the influence of perceived risk and consumer attitudes. By focusing on strategies that mitigate functional risks and enhance brand trust, as supported by research indicating these are key drivers of purchase intention, the design seeks to increase adoption and contribute to sustainable mobility.
Source
Sustainability
Towards Sustainable Mobility: Determinants of Intention to Purchase Used Electric Vehicles in China
journal · 2024
View sourceQuestions About This Research
- What does the research say about perceived risk and positive attitudes drive used ev purchase intention in china?
- To increase the adoption of used EVs, focus on reducing perceived functional risks and building positive consumer attitudes through strong brand trust and excellent after-sales support. Evidence: Sustainability (2024).
- Why does "Perceived risk and positive attitudes drive used EV purchase intention in China" matter for design?
- Understanding the psychological and economic drivers behind used EV adoption is crucial for developing effective market strategies and policies. By addressing perceived risks and fostering positive attitudes, stakeholders can accelerate the growth of the sustainable mobility sector.
- How can designers apply this research?
- To increase the adoption of used EVs, focus on reducing perceived functional risks and building positive consumer attitudes through strong brand trust and excellent after-sales support.
- What were the main findings?
- Purchase intention is directly determined by perceived risk and attitude.. Functional risk significantly impacts perceived risk.. Economic value, brand trust, and after-sales service are key predictors of positive attitudes.. Income is associated with purchase intention.
- What research method was used?
- Quantitative empirical study with 431 participants.
- How strong is the evidence?
- Evidence strength is rated Strong effect, based on a 2024 journal from Sustainability.
- What should I do differently in my next project?
- When designing strategies for the used EV market, prioritize clear communication about vehicle condition, warranty options, and the long-term economic benefits.
- What are the limitations?
- The study's findings may be specific to the Chinese market and could vary in other cultural or economic contexts. The influence of education as a moderator warrants further exploration.