Low awareness and perceived low usefulness are key barriers to energy-efficient appliance adoption.
Consumer adoption of energy-efficient home appliances is significantly hindered by a lack of awareness and a perception that these products offer limited benefits.
International Journal of Energy Economics and Policy · 2025
Key Findings
- 01Low marketing awareness negatively impacts adoption.
- 02Low perceived usefulness negatively impacts adoption.
- 03Low environmental consciousness negatively impacts adoption.
- 04Low consumer understanding of eco-labels negatively impacts adoption.
- 05Low government policy negatively impacts adoption.
Application
Design takeaway
Designers and marketers must prioritize clear communication of tangible benefits and address perceived value gaps to drive the adoption of energy-efficient products.
How to apply
When developing marketing campaigns or product features for energy-efficient appliances, focus on demonstrating clear, quantifiable benefits (e.g., cost savings, improved performance) and simplifying the understanding of eco-certifications.
Project actions
- 01When researching a new product, investigate not just what people want, but also what stops them from buying.
- 02Consider how marketing and perceived value influence product adoption in your design choices.
Method & Evidence
Variables
Strengths & Limitations
Strengths
- +Empirical analysis using a robust statistical method (SEM).
- +Identifies multiple determinants influencing adoption.
Limitations
This study focused on one country, so the findings might differ in other regions with different economic conditions or cultural priorities.
Reliability & validity
The study's reliability would be supported by the use of SEM, which is a well-established statistical technique. Validity would depend on the accurate measurement of the constructs and the appropriateness of the sample for the Jordanian context.
Think critically
How might the interplay between low income and low cost of other appliances create a particularly strong disincentive for adopting energy-efficient alternatives, even if the long-term savings are significant?
Design Principles
"Effectively communicate perceived value and tangible benefits to overcome adoption barriers."
Understanding these barriers is crucial for manufacturers and policymakers aiming to promote sustainable consumption. Targeted marketing and educational campaigns can address these specific deterrents, driving market growth for eco-friendly products.
What This Means for Your Design
People don't buy energy-saving appliances because they don't know about them, don't think they're useful, or can't afford them. Making them more visible and showing their benefits is key.
How to use in your project
- 1.Use this research to justify the need for a product that addresses specific consumer barriers, such as lack of awareness or perceived low value.
Add to My Project
Quick Cite
(2025). Determinants Influencing Consumer Adoption of Energy-Efficient Home Appliances in Jordan: An Empirical Analysis. International Journal of Energy Economics and Policy. https://doi.org/10.32479/ijeep.20110 Retrieved from https://designdex.org/study/9f086535-0721-4a3f-be06-16c3952a98b2/low-awareness-and-perceived-low-usefulness-are-key-barriers-to-energy-efficient-appliance-adoption
Paragraph starter
This research highlights that consumer adoption of energy-efficient appliances is significantly hampered by low marketing awareness and a low perceived usefulness. These factors, alongside economic considerations and a lack of understanding of eco-labels, act as substantial barriers. Therefore, any design project aiming to introduce or promote energy-efficient products must incorporate strategies to effectively communicate their value and address these specific consumer concerns to ensure successful market penetration and adoption.
Source
International Journal of Energy Economics and Policy
Determinants Influencing Consumer Adoption of Energy-Efficient Home Appliances in Jordan: An Empirical Analysis
journal · 2025
View sourceQuestions about this research
- What does the research say about low awareness and perceived low usefulness are key barriers to energy-efficient appliance adoption?
- Designers and marketers must prioritize clear communication of tangible benefits and address perceived value gaps to drive the adoption of energy-efficient products. Evidence: International Journal of Energy Economics and Policy (2025).
- Why does "Low awareness and perceived low usefulness are key barriers to energy-efficient appliance adoption." matter for design?
- Understanding these barriers is crucial for manufacturers and policymakers aiming to promote sustainable consumption. Targeted marketing and educational campaigns can address these specific deterrents, driving market growth for eco-friendly products.
- How can designers apply this research?
- Designers and marketers must prioritize clear communication of tangible benefits and address perceived value gaps to drive the adoption of energy-efficient products.
- What were the main findings?
- Low marketing awareness negatively impacts adoption.. Low perceived usefulness negatively impacts adoption.. Low environmental consciousness negatively impacts adoption.. Low consumer understanding of eco-labels negatively impacts adoption.
- What research method was used?
- Quantitative analysis using Structural Equation Modeling (SEM). with 287 participants.
- How strong is the evidence?
- Evidence strength is rated Strong effect, based on a 2025 journal from International Journal of Energy Economics and Policy.
- What should I do differently in my next project?
- When developing marketing campaigns or product features for energy-efficient appliances, focus on demonstrating clear, quantifiable benefits (e.g., cost savings, improved performance) and simplifying the understanding of eco-certifications.
- What are the limitations?
- The findings are specific to the Jordanian context and may not be generalizable to all developing nations or different cultural settings.
- Is there evidence that adoption energy-efficient affects design outcomes?
- The study found that a combination of factors, including insufficient marketing, a belief that the appliances aren't very useful, poor understanding of environmental labels, and economic constraints, all discourage consumers from buying energy-efficient appliances. Understanding these barriers is crucial for manufactur Source: International Journal of Energy Economics and Policy (2025).
- Where does this appliances research apply?
- Consumer adoption of home appliances in Jordan. It sits within innovation & markets research on designdex.org.
Related research topics
adoption energy-efficient design research · evidence on adoption energy-efficient · does adoption energy-efficient improve design outcomes · appliances studies for designers · adoption energy-efficient and appliances findings · innovation & markets research evidence