Short answer

Incorporate VR and AR elements into design presentations to create more captivating and curiosity-driven user experiences, particularly for complex visual models like architecture.

Field: Modelling
Source: Jurnal Nasional Pendidikan Teknik Informatika (JANAPATI) (2023)
Method: Research and Development (R&D) using the Multimedia Development Life Cycle (MDLC) model, with user responses evaluated using the User Experience Questionnaire (UEQ).
Evidence: Moderate effect

Web-based virtual and augmented reality exhibitions significantly boost user curiosity and engagement in architectural designs by offering novel and stimulating interactive experiences. This modelling research insight is drawn from a 2023 study published in Jurnal Nasional Pendidikan Teknik Informatika (JANAPATI). Using Research and development (r&d) using the multimedia development life cycle (mdlc) model, with user responses evaluated using the user experience questionnaire (ueq)., researchers explored how this design variable affects real-world outcomes. The key design takeaway: Incorporate VR and AR elements into design presentations to create more captivating and curiosity-driven user experiences, particularly for complex visual models like architecture.

Study

ModellingRecentModerate effect

Immersive VR/AR Exhibitions Enhance User Engagement and Novelty in Architectural Visualization

Web-based virtual and augmented reality exhibitions significantly boost user curiosity and engagement in architectural designs by offering novel and stimulating interactive experiences.

Jurnal Nasional Pendidikan Teknik Informatika (JANAPATI) · 2023

Key Findings

01The three highest-rated UEQ categories were stimulation, attractiveness, and novelty.
02Efficiency, perspicuity, and dependability received lower positive responses.
03Immersive visualization in online exhibitions increases user curiosity.

Application

Design takeaway

Incorporate VR and AR elements into design presentations to create more captivating and curiosity-driven user experiences, particularly for complex visual models like architecture.

How to apply

When presenting architectural designs or complex 3D models, consider developing a web-based VR or AR experience to allow users to explore the design in an interactive and novel way.

Project actions

01Consider using VR/AR to showcase your design prototypes or models.
02Focus on making the interactive elements engaging and visually stimulating.

Method & Evidence

AimTo investigate the impact of web-based virtual and augmented reality exhibitions on user experience and understanding of architectural building designs.

MethodResearch and Development (R&D) using the Multimedia Development Life Cycle (MDLC) model, with user responses evaluated using the User Experience Questionnaire (UEQ).

ProcedureDeveloped a web-based exhibition platform integrating VR and AR technologies, including avatar-mediated communication for social interaction. The platform was built using Laravel & Express JS for the website, Spoke Mozilla Hubs for the VR environment, and AR.js for marker-based AR. User responses were collected and analyzed using the UEQ instrument.

ContextDigital exhibitions, architectural visualization, immersive technology, web development.

Variables

IVImplementation of VR/AR in web-based exhibitions.

DVUser experience categories (stimulation, attractiveness, efficiency, perspicuity, novelty, dependability).

Strengths & Limitations

Strengths

+Utilized a structured R&D methodology (MDLC).
+Employed a validated user experience questionnaire (UEQ).

Limitations

The technology might be complex to implement, and user adoption could depend on their familiarity with VR/AR devices.

Reliability & validity

The use of the UEQ instrument contributes to the validity of the user experience measurements. Reliability would depend on the consistency of the user responses and the standardization of the testing environment.

Think critically

While novelty and stimulation were high, efficiency and clarity were lower. How can designers balance the excitement of immersive technology with the practical need for clear and efficient user interaction?

Design Principles

"Leverage immersive technologies to enhance user engagement through novelty and stimulation in digital design representations."

This research highlights the potential of immersive technologies to transform how architectural designs are presented and understood. By leveraging VR and AR, designers can create more compelling and accessible virtual exhibitions that capture user attention and foster deeper engagement with complex spatial models.

What This Means for Your Design

Using virtual reality (VR) and augmented reality (AR) to show building designs online makes people more curious and interested because it feels new and exciting.

How to use in your project

1.Reference this study when discussing the use of immersive technologies for design visualization and user engagement in your design project report.

Add to My Project

Quick Cite

Paragraph starter

The study by Dinata et al. (2023) demonstrates that web-based VR/AR exhibitions significantly enhance user engagement by providing stimulating and novel experiences, particularly in architectural visualization, suggesting that immersive technologies are effective tools for capturing user interest in complex design models.

Source

Jurnal Nasional Pendidikan Teknik Informatika (JANAPATI)

Web-Based Online Exhibition by Implementing Virtual and Augmented Reality to Visualize Architecture Building Design

journal · 2023

View source

Questions About This Research

What does the research say about immersive vr/ar exhibitions enhance user engagement and novelty in architectural visualization?: Incorporate VR and AR elements into design presentations to create more captivating and curiosity-driven user experiences, particularly for complex visual models like architecture. Evidence: Jurnal Nasional Pendidikan Teknik Informatika (JANAPATI) (2023).
Why does "Immersive VR/AR Exhibitions Enhance User Engagement and Novelty in Architectural Visualization" matter for design?: This research highlights the potential of immersive technologies to transform how architectural designs are presented and understood. By leveraging VR and AR, designers can create more compelling and accessible virtual exhibitions that capture user attention and foster deeper engagement with complex spatial models.
How can designers apply this research?: Incorporate VR and AR elements into design presentations to create more captivating and curiosity-driven user experiences, particularly for complex visual models like architecture.
What were the main findings?: The three highest-rated UEQ categories were stimulation, attractiveness, and novelty.. Efficiency, perspicuity, and dependability received lower positive responses.. Immersive visualization in online exhibitions increases user curiosity.
What research method was used?: Research and Development (R&D) using the Multimedia Development Life Cycle (MDLC) model, with user responses evaluated using the User Experience Questionnaire (UEQ)..
How strong is the evidence?: Evidence strength is rated Moderate effect, based on a 2023 journal from Jurnal Nasional Pendidikan Teknik Informatika (JANAPATI).
What should I do differently in my next project?: When presenting architectural designs or complex 3D models, consider developing a web-based VR or AR experience to allow users to explore the design in an interactive and novel way.
What are the limitations?: The study noted lower scores in efficiency and perspicuity, suggesting potential areas for improvement in user interface and navigation within the immersive environments.