Short answer
Integrate entrepreneurial thinking and market viability assessments into the early stages of sustainable PSS design.
- Field
- Innovation & Markets
- Source
- CERES (Cranfield University) (2009)
- Method
- Literature Review and Conceptual Framework Development
- Evidence
- Moderate effect
New entrepreneurial ventures are key drivers in bringing sustainable product-service systems (PSS) to market, fostering necessary systemic changes. This innovation & markets research insight is drawn from a 2009 study published in CERES (Cranfield University). Using Literature review and conceptual framework development, researchers explored how this design variable affects real-world outcomes. The key design takeaway: Integrate entrepreneurial thinking and market viability assessments into the early stages of sustainable PSS design.
Entrepreneurial ventures accelerate sustainable product-service system commercialization
New entrepreneurial ventures are key drivers in bringing sustainable product-service systems (PSS) to market, fostering necessary systemic changes.
CERES (Cranfield University) · 2009
Key Findings
- 01Entrepreneurial ventures are vital for commercializing sustainable innovations, particularly PSS.
- 02The commercialization of sustainable PSS can drive broader institutional and socio-technical system changes.
- 03Design plays a potential role in facilitating the development and adoption of sustainable PSS.
Application
Design takeaway
Integrate entrepreneurial thinking and market viability assessments into the early stages of sustainable PSS design.
How to apply
When designing a sustainable PSS, research potential entrepreneurial pathways for its market entry and consider how design choices can support a viable business model.
Project actions
- 01Consider how your sustainable design could be turned into a business.
- 02Think about who would be the entrepreneur for your sustainable product-service system.
Method & Evidence
Variables
Strengths & Limitations
Strengths
- +Connects sustainability, entrepreneurship, and PSS.
- +Highlights the systemic nature of sustainable innovation.
Limitations
This research is theoretical and doesn't provide specific examples of design interventions within entrepreneurial ventures.
Reliability & validity
The conceptual nature of the paper means reliability and validity are based on the coherence of the literature synthesis and logical argumentation.
Think critically
To what extent can design alone drive the commercialization of sustainable innovations, or is entrepreneurial drive the primary catalyst?
Design Principles
"Sustainable innovations are best commercialized through agile entrepreneurial ventures that can adapt to and drive systemic change."
Understanding the role of entrepreneurship in commercializing sustainable innovations is crucial for designers aiming to create impactful and market-ready solutions. It highlights the need to consider business models and market entry strategies alongside product development.
What This Means for Your Design
New companies that focus on being green can help sell sustainable product-service ideas and make bigger changes.
How to use in your project
- 1.Use this to justify exploring business models for your sustainable design project.
- 2.Reference this when discussing the market viability and commercialization potential of your sustainable innovation.
Add to My Project
Quick Cite
Paragraph starter
This research highlights the critical role of entrepreneurship in the successful commercialization of sustainable innovations, particularly Product-Service Systems (PSS). It suggests that entrepreneurial ventures are not only crucial for bringing these innovations to market but also for driving the necessary institutional and socio-technical changes that favor sustainability. Therefore, design projects focused on sustainable PSS should consider the entrepreneurial landscape and potential business models to ensure market viability and broader impact.
Source
CERES (Cranfield University)
Commercializing Sustainable Innovations in the Market through Entrepreneurship
journal · 2009
View sourceQuestions About This Research
- What does the research say about entrepreneurial ventures accelerate sustainable product-service system commercialization?
- Integrate entrepreneurial thinking and market viability assessments into the early stages of sustainable PSS design. Evidence: CERES (Cranfield University) (2009).
- Why does "Entrepreneurial ventures accelerate sustainable product-service system commercialization" matter for design?
- Understanding the role of entrepreneurship in commercializing sustainable innovations is crucial for designers aiming to create impactful and market-ready solutions. It highlights the need to consider business models and market entry strategies alongside product development.
- How can designers apply this research?
- Integrate entrepreneurial thinking and market viability assessments into the early stages of sustainable PSS design.
- What were the main findings?
- Entrepreneurial ventures are vital for commercializing sustainable innovations, particularly PSS.. The commercialization of sustainable PSS can drive broader institutional and socio-technical system changes.. Design plays a potential role in facilitating the development and adoption of sustainable PSS.
- What research method was used?
- Literature Review and Conceptual Framework Development.
- How strong is the evidence?
- Evidence strength is rated Moderate effect, based on a 2009 journal from CERES (Cranfield University).
- What should I do differently in my next project?
- When designing a sustainable PSS, research potential entrepreneurial pathways for its market entry and consider how design choices can support a viable business model.
- What are the limitations?
- The paper is conceptual and does not present empirical data on specific entrepreneurial ventures or design interventions.