Short answer
Design and marketing efforts for casual apparel targeting young Bangladeshi consumers should prominently feature attractive pricing and appealing designs, while also acknowledging and catering to specific gender-related preferences for fabric and functionality.
- Field
- Innovation & Markets
- Source
- Journal of Fashion Marketing and Management (2018)
- Method
- Survey-based quantitative research utilizing structural equation modeling.
- Sample
- 1,177 participants
- Evidence
- Strong effect
Young consumers in urban Bangladesh prioritize discount offers and aesthetically pleasing casual clothing, with distinct gender-based preferences for fabric quality and workplace suitability. This innovation & markets research insight is drawn from a 2018 study published in Journal of Fashion Marketing and Management. Using Survey-based quantitative research utilizing structural equation modeling. with 1,177 participants, researchers explored how this design variable affects real-world outcomes. The key design takeaway: Design and marketing efforts for casual apparel targeting young Bangladeshi consumers should prominently feature attractive pricing and appealing designs, while also acknowledging and catering to specific gender-related preferences for fabric and functionality.
Discount Offers and Well-Designed Casual Attire Top Preferences for Young Bangladeshi Consumers
Young consumers in urban Bangladesh prioritize discount offers and aesthetically pleasing casual clothing, with distinct gender-based preferences for fabric quality and workplace suitability.
Journal of Fashion Marketing and Management · 2018
Key Findings
- 01"Well-designed casual attires" and "discount offers" are the most highly ranked attributes for both male and female consumers.
- 02Women prioritize irritation-free, durable, and soft fabrics, while men prefer colors suitable for the workplace and functional attributes.
- 03Kano's quality theory is applicable to the apparel industry.
Application
Design takeaway
Design and marketing efforts for casual apparel targeting young Bangladeshi consumers should prominently feature attractive pricing and appealing designs, while also acknowledging and catering to specific gender-related preferences for fabric and functionality.
How to apply
When designing casual wear for a similar demographic, prioritize visual appeal and cost-effectiveness. Conduct further research to understand specific fabric and functional requirements for different genders within your target market.
Project actions
- 01When researching consumer preferences, consider using a survey to gather quantitative data.
- 02Explore established theories like Kano's model to categorize and understand the importance of different product features.
Method & Evidence
Variables
Strengths & Limitations
Strengths
- +Large sample size provides statistical power.
- +Application of a recognized quality theory (Kano's) adds theoretical depth.
- +Identifies specific gender differences in preferences.
Limitations
The findings are specific to young urban consumers in Bangladesh and may not apply to older consumers, rural populations, or different countries.
Reliability & validity
The study reports testing for convergent and discriminant validity and construct reliability, indicating a rigorous approach to ensuring the quality of the developed attribute index.
Think critically
How might the influence of global fashion trends, as opposed to local preferences, impact the findings of this study?
Design Principles
"Consumer preferences are multi-faceted and can exhibit significant demographic and psychographic variations, requiring tailored approaches in product design and marketing."
Understanding these nuanced consumer preferences is crucial for apparel brands and manufacturers aiming to effectively target the young demographic in developing markets. Tailoring product development and marketing strategies to align with these identified attributes can significantly enhance market penetration and consumer satisfaction.
What This Means for Your Design
Young people in Bangladesh really like casual clothes that look good and are on sale. Girls also care about how the fabric feels, and boys think about if the clothes can be worn at work.
How to use in your project
- 1.Use this study to justify investigating consumer preferences for your own design project, especially if targeting a similar demographic or market.
Add to My Project
Quick Cite
Paragraph starter
This study highlights that for young consumers in Bangladesh, 'well-designed casual attires' and 'discount offers' are paramount. Furthermore, gender plays a role, with women prioritizing fabric quality (irritation-free, durable, soft) and men focusing on color suitability and workplace functionality. These insights are valuable for informing design choices and marketing strategies in the apparel sector.
Source
Journal of Fashion Marketing and Management
Fashion attributes preferred by young Bangladeshi consumers while buying casual clothes
journal · 2018
View sourceQuestions About This Research
- What does the research say about discount offers and well-designed casual attire top preferences for young bangladeshi consumers?
- Design and marketing efforts for casual apparel targeting young Bangladeshi consumers should prominently feature attractive pricing and appealing designs, while also acknowledging and catering to specific gender-related preferences for fabric and functionality. Evidence: Journal of Fashion Marketing and Management (2018).
- Why does "Discount Offers and Well-Designed Casual Attire Top Preferences for Young Bangladeshi Consumers" matter for design?
- Understanding these nuanced consumer preferences is crucial for apparel brands and manufacturers aiming to effectively target the young demographic in developing markets. Tailoring product development and marketing strategies to align with these identified attributes can significantly enhance market penetration and consumer satisfaction.
- How can designers apply this research?
- Design and marketing efforts for casual apparel targeting young Bangladeshi consumers should prominently feature attractive pricing and appealing designs, while also acknowledging and catering to specific gender-related preferences for fabric and functionality.
- What were the main findings?
- "Well-designed casual attires" and "discount offers" are the most highly ranked attributes for both male and female consumers.. Women prioritize irritation-free, durable, and soft fabrics, while men prefer colors suitable for the workplace and functional attributes.. Kano's quality theory is applicable to the apparel industry.
- What research method was used?
- Survey-based quantitative research utilizing structural equation modeling. with 1,177 participants.
- How strong is the evidence?
- Evidence strength is rated Strong effect, based on a 2018 journal from Journal of Fashion Marketing and Management.
- What should I do differently in my next project?
- When designing casual wear for a similar demographic, prioritize visual appeal and cost-effectiveness. Conduct further research to understand specific fabric and functional requirements for different genders within your target market.
- What are the limitations?
- The study focuses on urban consumers in Bangladesh, potentially limiting generalizability to rural areas or other cultural contexts. The applicability of Kano's theory might vary across different apparel categories or market segments.