Short answer

Shift from a pure 'rental tool' to a 'tourism assistant' by embedding local destination insights and events directly into the transport booking flow.

Field: Innovation & Markets
Source: International Journal of Interactive Mobile Technologies (iJIM) (2020)
Method: User-Centered Design (UCD) and Prototyping
Evidence: Strong effect

Aggregating fragmented service data into a unified mobile interface reduces the cognitive load and search friction associated with informal maritime transport sectors. This innovation & markets research insight is drawn from a 2020 study published in International Journal of Interactive Mobile Technologies (iJIM). Using User-centered design (ucd) and prototyping, researchers explored how this design variable affects real-world outcomes. The key design takeaway: Shift from a pure 'rental tool' to a 'tourism assistant' by embedding local destination insights and events directly into the transport booking flow.

Study

Innovation & MarketsHigh ImpactStrong effect

Centralized logistical information architecture improves booking confidence and boat accessibility for marine tourists

Aggregating fragmented service data into a unified mobile interface reduces the cognitive load and search friction associated with informal maritime transport sectors.

International Journal of Interactive Mobile Technologies (iJIM) · 2020

Key Findings

01Integrated destination and event information increases user intent to book maritime transport
02A centralized booking system reduces the perceived difficulty of navigating local nautical logistics
0387.5% positive user response rate toward the UX-driven prototype design

Application

Design takeaway

Shift from a pure 'rental tool' to a 'tourism assistant' by embedding local destination insights and events directly into the transport booking flow.

How to apply

Implement a 'Discovery-to-Booking' flow where users can explore local events first, then see the specific boat types required to reach those events with clear pricing.

Project actions

01Focus your research on 'fragmented markets' like local street food or niche transport
02Map out the current journey where information is missing for the user
03Create a 'before and after' user journey to show how your app fills information gaps

Method & Evidence

AimTo design a mobile application prototype that overcomes information barriers and accessibility issues in the Indonesian boat rental market using UX methodologies.

MethodUser-Centered Design (UCD) and Prototyping

ProcedureResearchers identified user pain points regarding ship information and accessibility, developed a high-fidelity prototype incorporating agent-provider cooperation, and conducted a usability perception survey with potential users.

ContextMarine tourism and boat rental services in Indonesia

Variables

IVIntegration of agent-provider cooperation within a mobile application prototype

DVUser booking confidence and perceived boat accessibility

CVSpecific marine tourism context (Indonesian boat rental market), target user group (marine tourists), design methodologies used (UCD, Prototyping)

Strengths & Limitations

Strengths

+Addresses a real-world problem with clear socio-economic implications for regional growth.
+Employs established UX methodologies (UCD) to ensure user needs are central to the design process.
+Focuses on bridging information gaps which is a critical aspect of user experience in service design.

Limitations

The prototype test might have 'social desirability bias' where users agree they like it just because it's new, rather than because it's perfectly functional.

Reliability & validity

The study's validity is strengthened by its focus on user-centered design, directly addressing user-identified pain points. However, reliability may be limited by the reliance on a usability perception survey rather than objective behavioral data (e.g., actual booking success). The focus on prototype desirability rather than longitudinal outcomes impacts ecological validity.

Think critically

Does a digital app solve the physical problem of boat availability, or just the perception of availability? How would the app handle the real-world chaos of boat delays?

Design Principles

"Service Integration Hierarchy: Logistics utility is secondary to information accessibility in high-uncertainty environments."

Tourists in unfamiliar maritime environments face high uncertainty regarding price transparency, safety, and scheduling. By digitizing previously verbal or informal booking systems, design can bridge the trust gap between service providers and international travelers, directly impacting regional economic growth.

What This Means for Your Design

When people are traveling and don't know how to get around by water, they feel stressed. Making an app that shows the boats, the prices, and the destinations all in one place makes them feel much more comfortable and likely to use the service.

How to use in your project

1.Reference this when justifying the need for a centralized platform for niche services
2.Use the 87.5% satisfaction rate to support the argument that UX systems improve user confidence

Add to My Project

Quick Cite

Paragraph starter

According to Prakasa et al. (2020), integrating logistical information into a single UX-driven interface can yield an 87.5% user satisfaction rate by reducing the uncertainty associated with fragmented service markets.

Source

International Journal of Interactive Mobile Technologies (iJIM)

User Experience Based Mobile Application Design for Boat Loaning at Marine Tourism in Indonesia

journal · 2020

View source

Questions About This Research

What does the research say about centralized logistical information architecture improves booking confidence and boat accessibility for marine tourists?: Shift from a pure 'rental tool' to a 'tourism assistant' by embedding local destination insights and events directly into the transport booking flow. Evidence: International Journal of Interactive Mobile Technologies (iJIM) (2020).
Why does "Centralized logistical information architecture improves booking confidence and boat accessibility for marine tourists" matter for design?: Tourists in unfamiliar maritime environments face high uncertainty regarding price transparency, safety, and scheduling. By digitizing previously verbal or informal booking systems, design can bridge the trust gap between service providers and international travelers, directly impacting regional economic growth.
How can designers apply this research?: Shift from a pure 'rental tool' to a 'tourism assistant' by embedding local destination insights and events directly into the transport booking flow.
What were the main findings?: Integrated destination and event information increases user intent to book maritime transport. A centralized booking system reduces the perceived difficulty of navigating local nautical logistics. 87.5% positive user response rate toward the UX-driven prototype design
What research method was used?: User-Centered Design (UCD) and Prototyping.
How strong is the evidence?: Evidence strength is rated Strong effect, based on a 2020 journal from International Journal of Interactive Mobile Technologies (iJIM).
What should I do differently in my next project?: Implement a 'Discovery-to-Booking' flow where users can explore local events first, then see the specific boat types required to reach those events with clear pricing.
What are the limitations?: The study focuses on the desirability of the prototype rather than longitudinal booking conversion rates or offline usability in low-connectivity areas.