Brand Image and Product Quality Drive Shoe Customer Satisfaction, Not Just the Name
Customer satisfaction in the footwear market is significantly influenced by product quality, design, store environment, service quality, promotion, and brand image, with the brand name itself having a less pronounced effect.
KIC International Journal of Social Science and Management · 2023
Key Findings
- 01Product Quality, Design, Store Environment, Service Quality, Promotion, and Brand Image have a considerable impact on Customer Satisfaction.
- 02Brand Name has no considerable impact on Customer Satisfaction.
- 03All tested brand preference factors (except Brand Name) showed a positive correlation with Customer Satisfaction.
Application
Design takeaway
Focus on delivering superior product quality and a compelling customer experience, as these factors have a stronger impact on satisfaction than the brand name alone.
How to apply
When developing new footwear products or marketing campaigns, prioritize research into consumer perceptions of quality, design, and service alongside brand perception.
Project actions
- 01When researching customer preferences, consider a range of factors beyond just brand recognition.
- 02Use statistical analysis to quantify the impact of different design and marketing elements on user satisfaction.
Method & Evidence
Variables
Strengths & Limitations
Strengths
- +Utilizes quantitative methods for measurable results.
- +Examines multiple factors influencing customer satisfaction.
Limitations
The findings are specific to the shoe market and may not apply to other product categories. The sample was collected using convenience sampling, which may not be representative of the entire population.
Reliability & validity
The study uses statistical analysis (correlation and regression) which can indicate reliability if replicated. Validity is supported by the significant findings across multiple factors, suggesting it measures what it intends to measure, though further validation across different contexts would be beneficial.
Think critically
To what extent can a strong brand name compensate for deficiencies in product quality or customer experience in other markets?
Design Principles
"Customer satisfaction is a multi-faceted outcome driven by tangible product attributes and the overall service ecosystem, not solely by brand equity."
Understanding which elements of brand preference truly resonate with consumers allows businesses to strategically allocate marketing and product development resources. Focusing on tangible attributes like quality and design, alongside the overall customer experience, can yield greater returns than solely relying on brand recognition.
What This Means for Your Design
For shoes, what they're made of, how they look, where you buy them, and how you're treated are more important for making customers happy than just the brand name.
How to use in your project
- 1.Reference this study when discussing the importance of product quality, design, and customer experience in your own design project's justification or analysis sections.
Add to My Project
Quick Cite
(2023). Impact of Shoes Brand Preference on Customer Satisfaction. KIC International Journal of Social Science and Management. https://doi.org/10.3126/kicijssm.v2i1.62484 Retrieved from https://designdex.org/study/b4977509-75cd-437d-b2da-3e33255da7e5/brand-image-and-product-quality-drive-shoe-customer-satisfaction-not-just-the-name
Paragraph starter
Research indicates that customer satisfaction in the footwear industry is significantly driven by product quality, design, store environment, service quality, promotion, and brand image, with the brand name itself having a less pronounced impact. This suggests that design projects aiming to enhance customer satisfaction should focus on optimizing these tangible and experiential aspects of the product and its delivery.
Source
KIC International Journal of Social Science and Management
Impact of Shoes Brand Preference on Customer Satisfaction
journal · 2023
View sourceQuestions about this research
- What does the research say about brand image and product quality drive shoe customer satisfaction, not just the name?
- Focus on delivering superior product quality and a compelling customer experience, as these factors have a stronger impact on satisfaction than the brand name alone. Evidence: KIC International Journal of Social Science and Management (2023).
- Why does "Brand Image and Product Quality Drive Shoe Customer Satisfaction, Not Just the Name" matter for design?
- Understanding which elements of brand preference truly resonate with consumers allows businesses to strategically allocate marketing and product development resources. Focusing on tangible attributes like quality and design, alongside the overall customer experience, can yield greater returns than solely relying on brand recognition.
- How can designers apply this research?
- Focus on delivering superior product quality and a compelling customer experience, as these factors have a stronger impact on satisfaction than the brand name alone.
- What were the main findings?
- Product Quality, Design, Store Environment, Service Quality, Promotion, and Brand Image have a considerable impact on Customer Satisfaction.. Brand Name has no considerable impact on Customer Satisfaction.. All tested brand preference factors (except Brand Name) showed a positive correlation with Customer Satisfaction.
- What research method was used?
- Quantitative research using correlation and regression analysis. with 390 respondents.
- How strong is the evidence?
- Evidence strength is rated Strong effect, based on a 2023 journal from KIC International Journal of Social Science and Management.
- What should I do differently in my next project?
- When developing new footwear products or marketing campaigns, prioritize research into consumer perceptions of quality, design, and service alongside brand perception.
- What are the limitations?
- The study was conducted in a specific geographical area (Kathmandu Valley) and may not be generalizable to all markets. Convenience sampling might introduce bias.
- Is there evidence that brand affects design outcomes?
- While consumers care about the brand name, they are more significantly influenced by the actual quality of the shoes, their design, the shopping experience, the service they receive, promotional offers, and the overall image the brand projects. Understanding which elements of brand preference truly resonate with consum Source: KIC International Journal of Social Science and Management (2023).
- Where does this product quality research apply?
- Footwear retail market in the Kathmandu Valley. It sits within innovation & markets research on designdex.org.
Related research topics
brand design research · evidence on brand · does brand improve design outcomes · product quality studies for designers · brand and product quality findings · innovation & markets research evidence