Short answer

Focus on delivering superior product quality and a compelling customer experience, as these factors have a stronger impact on satisfaction than the brand name alone.

Field: Innovation & Markets
Source: KIC International Journal of Social Science and Management (2023)
Method: Quantitative research using correlation and regression analysis.
Sample: 390 respondents
Evidence: Strong effect

Customer satisfaction in the footwear market is significantly influenced by product quality, design, store environment, service quality, promotion, and brand image, with the brand name itself having a less pronounced effect. This innovation & markets research insight is drawn from a 2023 study published in KIC International Journal of Social Science and Management. Using Quantitative research using correlation and regression analysis. with 390 respondents, researchers explored how this design variable affects real-world outcomes. The key design takeaway: Focus on delivering superior product quality and a compelling customer experience, as these factors have a stronger impact on satisfaction than the brand name alone.

Study

Innovation & MarketsRecentStrong effect

Brand Image and Product Quality Drive Shoe Customer Satisfaction, Not Just the Name

KIC International Journal of Social Science and Management · 2023

Key Findings

01Product Quality, Design, Store Environment, Service Quality, Promotion, and Brand Image have a considerable impact on Customer Satisfaction.
02Brand Name has no considerable impact on Customer Satisfaction.
03All tested brand preference factors (except Brand Name) showed a positive correlation with Customer Satisfaction.

Application

Design takeaway

Focus on delivering superior product quality and a compelling customer experience, as these factors have a stronger impact on satisfaction than the brand name alone.

How to apply

When developing new footwear products or marketing campaigns, prioritize research into consumer perceptions of quality, design, and service alongside brand perception.

Project actions

01When researching customer preferences, consider a range of factors beyond just brand recognition.
02Use statistical analysis to quantify the impact of different design and marketing elements on user satisfaction.

Method & Evidence

AimTo investigate the influence of various brand preference factors on customer satisfaction within the shoe market.

MethodQuantitative research using correlation and regression analysis.

ProcedurePrimary data was collected from shoe users, and statistical methods were employed to analyze the relationships between brand preference factors (Product Quality, Design, Store Environment, Service Quality, Promotion, Brand Image, Brand Name) and Customer Satisfaction.

Sample390 respondents

ContextFootwear retail market in the Kathmandu Valley.

Variables

IV["Product Quality","Design","Store Environment","Service Quality","Promotion","Brand Image","Brand Name"]

DVCustomer Satisfaction

CV["Geographical location (Kathmandu Valley)","Product category (shoes)"]

Strengths & Limitations

Strengths

+Utilizes quantitative methods for measurable results.
+Examines multiple factors influencing customer satisfaction.

Limitations

The findings are specific to the shoe market and may not apply to other product categories. The sample was collected using convenience sampling, which may not be representative of the entire population.

Reliability & validity

The study uses statistical analysis (correlation and regression) which can indicate reliability if replicated. Validity is supported by the significant findings across multiple factors, suggesting it measures what it intends to measure, though further validation across different contexts would be beneficial.

Think critically

To what extent can a strong brand name compensate for deficiencies in product quality or customer experience in other markets?

Design Principles

"Customer satisfaction is a multi-faceted outcome driven by tangible product attributes and the overall service ecosystem, not solely by brand equity."

Understanding which elements of brand preference truly resonate with consumers allows businesses to strategically allocate marketing and product development resources. Focusing on tangible attributes like quality and design, alongside the overall customer experience, can yield greater returns than solely relying on brand recognition.

What This Means for Your Design

For shoes, what they're made of, how they look, where you buy them, and how you're treated are more important for making customers happy than just the brand name.

How to use in your project

1.Reference this study when discussing the importance of product quality, design, and customer experience in your own design project's justification or analysis sections.

Add to My Project

Quick Cite

Paragraph starter

Research indicates that customer satisfaction in the footwear industry is significantly driven by product quality, design, store environment, service quality, promotion, and brand image, with the brand name itself having a less pronounced impact. This suggests that design projects aiming to enhance customer satisfaction should focus on optimizing these tangible and experiential aspects of the product and its delivery.

Source

KIC International Journal of Social Science and Management

Impact of Shoes Brand Preference on Customer Satisfaction

journal · 2023

View source

Questions About This Research

What does the research say about brand image and product quality drive shoe customer satisfaction, not just the name?: Focus on delivering superior product quality and a compelling customer experience, as these factors have a stronger impact on satisfaction than the brand name alone. Evidence: KIC International Journal of Social Science and Management (2023).
Why does "Brand Image and Product Quality Drive Shoe Customer Satisfaction, Not Just the Name" matter for design?: Understanding which elements of brand preference truly resonate with consumers allows businesses to strategically allocate marketing and product development resources. Focusing on tangible attributes like quality and design, alongside the overall customer experience, can yield greater returns than solely relying on brand recognition.
How can designers apply this research?: Focus on delivering superior product quality and a compelling customer experience, as these factors have a stronger impact on satisfaction than the brand name alone.
What were the main findings?: Product Quality, Design, Store Environment, Service Quality, Promotion, and Brand Image have a considerable impact on Customer Satisfaction.. Brand Name has no considerable impact on Customer Satisfaction.. All tested brand preference factors (except Brand Name) showed a positive correlation with Customer Satisfaction.
What research method was used?: Quantitative research using correlation and regression analysis. with 390 respondents.
How strong is the evidence?: Evidence strength is rated Strong effect, based on a 2023 journal from KIC International Journal of Social Science and Management.
What should I do differently in my next project?: When developing new footwear products or marketing campaigns, prioritize research into consumer perceptions of quality, design, and service alongside brand perception.
What are the limitations?: The study was conducted in a specific geographical area (Kathmandu Valley) and may not be generalizable to all markets. Convenience sampling might introduce bias.