Short answer

Incorporate Digital Twin technology and Extended Reality tools into your design workflow to enable deeper customer involvement and more efficient, data-driven co-creation of personalized products and services.

Field: Modelling
Source: Procedia CIRP (2022)
Method: Framework development and application
Evidence: Strong effect

Integrating Digital Twins with Extended Reality (XR) technologies streamlines the co-creation of personalized Product-Service Systems (PSS) by enabling efficient data fusion and collaborative design. This modelling research insight is drawn from a 2022 study published in Procedia CIRP. Using Framework development and application, researchers explored how this design variable affects real-world outcomes. The key design takeaway: Incorporate Digital Twin technology and Extended Reality tools into your design workflow to enable deeper customer involvement and more efficient, data-driven co-creation of personalized products and services.

Study

ModellingHigh ImpactStrong effect

Digital Twins and XR Accelerate Personalized Product-Service System Design

Integrating Digital Twins with Extended Reality (XR) technologies streamlines the co-creation of personalized Product-Service Systems (PSS) by enabling efficient data fusion and collaborative design.

Procedia CIRP · 2022

Key Findings

01Digital Twins can effectively fuse virtual product models, physical product usage data, and customer input for new product design.
02XR applications (VR/AR) facilitate intuitive end-user knowledge capture and enable remote collaboration on product design.
03The integrated framework supports mass personalization by including customers in the design phase.

Application

Design takeaway

How to apply

When designing products or services intended for customization, build a digital twin of the product and use VR/AR tools to allow customers to interact with and provide feedback on virtual prototypes and service configurations.

Project actions

01Consider how a digital model of your design could be updated with real-world data.
02Explore how VR or AR could be used to demonstrate your design concept to potential users.
03Think about how to gather and integrate user feedback early and often in your design process.

Method & Evidence

AimHow can Digital Twins and Extended Reality be integrated to optimize the design of personalized Product-Service Systems (PSS) within a mass personalization framework?

MethodFramework development and application

ProcedureA framework was designed and developed that utilizes a Digital Twin to ingest user-defined requirements and historical design data. An Augmented Reality (AR) application was created for customer requirement elicitation, and a Virtual Reality (VR) application was developed for engineers to visualize simulation results, collaborate remotely, and refine new product designs.

ContextProduct-Service System (PSS) design, mass personalization, new product development

Variables

IV["Integration of Digital Twin technology","Utilization of Extended Reality (XR) applications (VR/AR)"]

DV["Efficiency of PSS design process","Level of personalization achieved","Quality of customer input integration","Collaborative design effectiveness"]

CV["Product complexity","Type of PSS","Customer engagement level"]

Strengths & Limitations

Strengths

+Addresses the growing trend of PSS and mass personalization.
+Proposes a novel integration of cutting-edge technologies (Digital Twin, XR).
+Focuses on practical benefits like time-saving and improved collaboration.

Limitations

The complexity and cost of implementing Digital Twin and XR technologies can be a barrier for smaller design projects. Ensuring accurate data input for the Digital Twin is critical.

Reliability & validity

The study's validity is supported by its focus on a practical framework and the integration of established technologies. Reliability would be enhanced by testing the framework across a wider range of PSS types and user groups.

Think critically

To what extent can the benefits of Digital Twins and XR in PSS design be realized without significant investment in advanced hardware and software?

Design Principles

"Leverage digital simulation and immersive visualization tools to bridge the gap between user needs and product realization."

This approach allows for the incorporation of customer-specific requirements and historical data into a virtual product model. Designers can then leverage XR to visualize simulations, gather user feedback intuitively, and collaborate remotely, significantly reducing development time and improving design outcomes.

What This Means for Your Design

Using virtual copies of products (Digital Twins) and immersive technologies like VR/AR helps designers work better with customers to create personalized products and services faster.

How to use in your project

1.Reference this study when discussing the use of simulation, digital prototyping, or user-centered design methodologies in your design project.
2.Use the findings to justify the adoption of digital tools for gathering user requirements or testing design concepts.

Add to My Project

Quick Cite

Paragraph starter

The integration of Digital Twins with Extended Reality (XR) technologies, as demonstrated by Mourtzis et al. (2022), offers a powerful approach to optimizing the design of personalized Product-Service Systems (PSS). This framework facilitates the fusion of virtual product models with real-world usage data and direct customer input, enabling a more efficient and collaborative design process within a mass personalization paradigm.

Source

Procedia CIRP

Personalized PSS Design Optimization based on Digital Twin and Extended Reality

journal · 2022

View source

Questions About This Research

What does the research say about digital twins and xr accelerate personalized product-service system design?: Incorporate Digital Twin technology and Extended Reality tools into your design workflow to enable deeper customer involvement and more efficient, data-driven co-creation of personalized products and services. Evidence: Procedia CIRP (2022).
Why does "Digital Twins and XR Accelerate Personalized Product-Service System Design" matter for design?: This approach allows for the incorporation of customer-specific requirements and historical data into a virtual product model. Designers can then leverage XR to visualize simulations, gather user feedback intuitively, and collaborate remotely, significantly reducing development time and improving design outcomes.
How can designers apply this research?: Incorporate Digital Twin technology and Extended Reality tools into your design workflow to enable deeper customer involvement and more efficient, data-driven co-creation of personalized products and services.
What were the main findings?: Digital Twins can effectively fuse virtual product models, physical product usage data, and customer input for new product design.. XR applications (VR/AR) facilitate intuitive end-user knowledge capture and enable remote collaboration on product design.. The integrated framework supports mass personalization by including customers in the design phase.
What research method was used?: Framework development and application.
How strong is the evidence?: Evidence strength is rated Strong effect, based on a 2022 journal from Procedia CIRP.
What should I do differently in my next project?: When designing products or services intended for customization, build a digital twin of the product and use VR/AR tools to allow customers to interact with and provide feedback on virtual prototypes and service configurations.
What are the limitations?: The effectiveness may depend on the fidelity of the Digital Twin and the user's familiarity with XR interfaces. Scalability to extremely complex systems or a very large number of individual customizations might require further investigation.