Short answer

Focus on developing a diverse range of marine and coastal tourism experiences that capitalize on local geography and resources, while actively seeking public-private partnerships to overcome infrastructure and collaboration gaps.

Field
Innovation & Design
Source
Journal of Ecohumanism (2024)
Method
Qualitative research
Evidence
Strong effect

Strategic diversification of marine and coastal tourism products is a key enabler for expanding Sri Lanka's blue economy. This innovation & design research insight is drawn from a 2024 study published in Journal of Ecohumanism. Using Qualitative research, researchers explored how this design variable affects real-world outcomes. The key design takeaway: Focus on developing a diverse range of marine and coastal tourism experiences that capitalize on local geography and resources, while actively seeking public-private partnerships to overcome infrastructure and collaboration gaps.

Study
Innovation & DesignRecentStrong effect

Diversifying Coastal Tourism Drives Blue Economy Growth

Strategic diversification of marine and coastal tourism products is a key enabler for expanding Sri Lanka's blue economy.

Journal of Ecohumanism · 2024

01

Key Findings

  • 01Geographical location, diverse tourism products, and human resources are significant growth opportunities.
  • 02Limited infrastructure, lack of collaboration, and insufficient private sector involvement are major obstacles.
  • 03Public-private partnerships, infrastructure development, and sectorial collaboration are potential solutions.
02

Application

Design takeaway

Focus on developing a diverse range of marine and coastal tourism experiences that capitalize on local geography and resources, while actively seeking public-private partnerships to overcome infrastructure and collaboration gaps.

How to apply

When designing tourism strategies for coastal regions, conduct thorough stakeholder analysis to identify potential partners and assess existing infrastructure limitations.

Project actions

  • 01When researching a new product or service, consider how its location and unique features can be leveraged.
  • 02Think about who else needs to be involved for a project to succeed, like government bodies or other companies.
03

Method & Evidence

AimWhat are the key opportunities and challenges in diversifying Sri Lanka's marine and coastal tourism sector to foster blue economic expansion?
MethodQualitative research
ProcedureKey-person interviews were conducted and analyzed using thematic analysis to identify opportunities, challenges, and solutions for marine and coastal tourism development.
ContextMarine and coastal tourism sector in Sri Lanka

Variables

IV["Diversification of marine and coastal tourism products","Public-private partnerships","Infrastructure development","Sectorial collaboration"]
DV["Blue economic expansion","Economic advancement","Livelihoods","Job opportunities"]
CV["Geographical location of Sri Lanka","Human resource availability"]
04

Strengths & Limitations

Strengths

  • +Focuses on a relevant and emerging economic concept (blue economy).
  • +Identifies actionable solutions to identified challenges.

Limitations

The findings are based on qualitative interviews, which may be subject to individual perspectives.

Reliability & validity

The qualitative nature of the research relies on thematic analysis, which can be subject to researcher interpretation. Triangulation of data from multiple sources or methods could enhance reliability and validity.

Think critically

To what extent can the success of diversifying tourism products be attributed to geographical advantages versus strategic business development?

05

Design Principles

"Leverage unique environmental assets and foster multi-stakeholder collaboration to drive economic innovation in niche sectors."

Understanding how to leverage unique geographical assets and diversify offerings is crucial for economic development in coastal regions. This approach can unlock new revenue streams and create employment while promoting sustainable resource use.

06

What This Means for Your Design

To make more money from the ocean and coast, Sri Lanka needs to offer more types of tourism activities and work better with businesses and the government.

How to use in your project

  • 1.Use this research to justify the importance of considering geographical context and stakeholder collaboration in your design project's problem definition.
07

Add to My Project

08

Quick Cite

Paragraph starter

This study highlights the critical role of diversifying marine and coastal tourism products, alongside fostering public-private partnerships and improving infrastructure, as key drivers for expanding Sri Lanka's blue economy. These factors are essential considerations for any design project aiming to develop sustainable economic initiatives in similar geographical and socio-economic contexts.

09

Source

Journal of Ecohumanism

Sustainable Marine and Coastal Tourism: A Catalyst for Blue Economic Expansion in Sri Lanka

journal · 2024

View source

Questions About This Research

What does the research say about diversifying coastal tourism drives blue economy growth?
Focus on developing a diverse range of marine and coastal tourism experiences that capitalize on local geography and resources, while actively seeking public-private partnerships to overcome infrastructure and collaboration gaps. Evidence: Journal of Ecohumanism (2024).
Why does "Diversifying Coastal Tourism Drives Blue Economy Growth" matter for design?
Understanding how to leverage unique geographical assets and diversify offerings is crucial for economic development in coastal regions. This approach can unlock new revenue streams and create employment while promoting sustainable resource use.
How can designers apply this research?
Focus on developing a diverse range of marine and coastal tourism experiences that capitalize on local geography and resources, while actively seeking public-private partnerships to overcome infrastructure and collaboration gaps.
What were the main findings?
Geographical location, diverse tourism products, and human resources are significant growth opportunities.. Limited infrastructure, lack of collaboration, and insufficient private sector involvement are major obstacles.. Public-private partnerships, infrastructure development, and sectorial collaboration are potential solutions.
What research method was used?
Qualitative research.
How strong is the evidence?
Evidence strength is rated Strong effect, based on a 2024 journal from Journal of Ecohumanism.
What should I do differently in my next project?
When designing tourism strategies for coastal regions, conduct thorough stakeholder analysis to identify potential partners and assess existing infrastructure limitations.
What are the limitations?
The study is specific to Sri Lanka and may not be directly generalizable to all contexts.