Strategic Planning Framework Boosts Shopping Mall Development Success
Implementing a structured strategic planning framework, encompassing business strategy definition, pre-development, business development, and business management, significantly enhances the success of shopping mall development projects.
ACE Arquitectura Ciudad y Entorno · 2020
Key Findings
- 01A formal strategic plan is often not developed by many developers, leading to decision-making based on ad-hoc analyses.
- 02A structured framework can connect strategic planning to the various stages of shopping mall development.
- 03The proposed framework visualizes results at business levels (company, investment portfolio, building) and across the entire value chain.
- 04This approach helps manage interrelationships between lifecycle stages and stakeholder expectations.
Application
Design takeaway
Adopt a comprehensive, phased strategic planning approach for complex development projects to ensure alignment, manage risks, and maximize value creation.
How to apply
For any large-scale development project, especially in commercial real estate, define clear strategic objectives and map them to a phased development plan, ensuring continuous review and adaptation.
Project actions
- 01Clearly define the strategic goals for your design project before detailing the development phases.
- 02Consider how each stage of your project contributes to the overall strategic objectives.
- 03Map out potential risks and mitigation strategies within your strategic plan.
Method & Evidence
Variables
Strengths & Limitations
Strengths
- +Provides a structured approach to a complex problem.
- +Addresses the gap in formal strategic planning within the industry.
Limitations
The framework is conceptual and may require adaptation to specific project contexts and market conditions.
Reliability & validity
The reliability and validity of this conceptual framework would need to be established through empirical testing and application across multiple case studies.
Think critically
How might the absence of a formal strategic plan in development projects lead to increased costs or project delays, and what are the key elements that should be included in such a plan?
Design Principles
"Integrate strategic planning throughout the entire project lifecycle to guide decision-making and optimize outcomes."
Effective strategic planning is crucial for navigating the complexities of shopping mall development, which involves multidisciplinary activities and inherent risks. A formal strategic approach helps to align project stages with overarching business objectives, thereby maximizing project outcomes and managing stakeholder expectations.
What This Means for Your Design
Think of building a shopping mall like planning a big trip. You need a map (strategic plan) that shows all the steps from deciding where to go (business strategy) to packing (pre-development), traveling (business development), and finally arriving and enjoying (business management). This helps avoid getting lost and makes sure you reach your destination successfully.
How to use in your project
- 1.Reference this framework when discussing the strategic rationale behind your design choices and project development process.
- 2.Use the phases as a structure for outlining your project's development and management strategy.
Add to My Project
Quick Cite
(2020). Marco teórico para la planificación estratégica y gestión del proceso de promoción de centros comerciales. ACE Arquitectura Ciudad y Entorno. https://doi.org/10.5821/ace.14.42.8748 Retrieved from https://designdex.org/study/bacb0fbd-e5e0-4f41-abe9-b83616dbb103/strategic-planning-framework-boosts-shopping-mall-development-success
Paragraph starter
The strategic planning and management of complex development projects, such as shopping malls, can be significantly enhanced by adopting a structured, phased approach. This research proposes a framework encompassing Business Strategy Definition, Pre-development, Business Development, and Business Management, which integrates strategic objectives with operational activities. By visualizing results across different business levels and the value chain, developers can better manage interrelationships, mitigate risks, and maximize project outcomes, aligning with the principles of strategic market engagement.
Source
ACE Arquitectura Ciudad y Entorno
Marco teórico para la planificación estratégica y gestión del proceso de promoción de centros comerciales
journal · 2020
View sourceQuestions about this research
- What does the research say about strategic planning framework boosts shopping mall development success?
- Adopt a comprehensive, phased strategic planning approach for complex development projects to ensure alignment, manage risks, and maximize value creation. Evidence: ACE Arquitectura Ciudad y Entorno (2020).
- Why does "Strategic Planning Framework Boosts Shopping Mall Development Success" matter for design?
- Effective strategic planning is crucial for navigating the complexities of shopping mall development, which involves multidisciplinary activities and inherent risks. A formal strategic approach helps to align project stages with overarching business objectives, thereby maximizing project outcomes and managing stakeholder expectations.
- How can designers apply this research?
- Adopt a comprehensive, phased strategic planning approach for complex development projects to ensure alignment, manage risks, and maximize value creation.
- What were the main findings?
- A formal strategic plan is often not developed by many developers, leading to decision-making based on ad-hoc analyses.. A structured framework can connect strategic planning to the various stages of shopping mall development.. The proposed framework visualizes results at business levels (company, investment portfolio, building) and across the entire value chain.. This approach helps manage interrelationships between lifecycle stages and stakeholder expectations.
- What research method was used?
- Conceptual framework development and systemic analysis..
- How strong is the evidence?
- Evidence strength is rated Moderate effect, based on a 2020 journal from ACE Arquitectura Ciudad y Entorno.
- What should I do differently in my next project?
- For any large-scale development project, especially in commercial real estate, define clear strategic objectives and map them to a phased development plan, ensuring continuous review and adaptation.
- What are the limitations?
- The study focuses on a theoretical framework and does not present empirical validation of its application in real-world projects.
- Is there evidence that strategic planning affects design outcomes?
- Developers often lack formal strategic plans for shopping mall projects, leading to suboptimal decision-making. A proposed four-phase strategic framework can integrate planning with development activities, offering a clear view of project outcomes and value creation across different business levels and the entire value Source: ACE Arquitectura Ciudad y Entorno (2020).
- Where does this shopping mall research apply?
- Real estate development, specifically shopping mall promotion. It sits within innovation & markets research on designdex.org.
Related research topics
strategic planning design research · evidence on strategic planning · does strategic planning improve design outcomes · shopping mall studies for designers · strategic planning and shopping mall findings · innovation & markets research evidence