Short answer
Designers should move beyond functional aspects of a service to architect rich, interconnected experiences that acknowledge and leverage the 'network society' and the growing importance of process consumption.
- Field
- Innovation & Design
- Source
- Humaniora (2015)
- Method
- Literature Review
- Evidence
- Moderate effect
In a hyper-connected 'network society,' companies must adapt their service concepts to align with evolving consumer behaviors, particularly the increasing focus on process consumption, to ensure sustainable growth. This innovation & design research insight is drawn from a 2015 study published in Humaniora. Using Literature review, researchers explored how this design variable affects real-world outcomes. The key design takeaway: Designers should move beyond functional aspects of a service to architect rich, interconnected experiences that acknowledge and leverage the 'network society' and the growing importance of process consumption.
Networked Society Demands Evolving Service Concepts for Sustainable Growth
In a hyper-connected 'network society,' companies must adapt their service concepts to align with evolving consumer behaviors, particularly the increasing focus on process consumption, to ensure sustainable growth.
Humaniora · 2015
Key Findings
- 01The rise of the network society is characterized by high interconnection and technological development.
- 02Consumer behavior is shifting towards a focus on 'process consumption,' valuing the experience over the end product alone.
- 03Service concepts need to be dynamic and responsive to these societal and behavioral shifts to ensure organizational sustainability.
Application
Design takeaway
Designers should move beyond functional aspects of a service to architect rich, interconnected experiences that acknowledge and leverage the 'network society' and the growing importance of process consumption.
How to apply
When designing or redesigning a service, consider how users interact with it within their social networks and how the 'journey' itself can be a key value proposition.
Project actions
- 01When researching user needs, consider how technology and social connections influence their expectations.
- 02Explore how the 'process' of using a product or service can be designed to be more engaging and meaningful.
Method & Evidence
Variables
Strengths & Limitations
Strengths
- +Highlights the dynamic nature of consumer behavior.
- +Connects technological trends to business strategy.
Limitations
This research is based on existing literature, so it doesn't provide specific data on how a particular service is performing in the current market.
Reliability & validity
The reliability of this insight depends on the quality and recency of the literature reviewed. Its validity is strengthened by its alignment with broader sociological and marketing trends.
Think critically
To what extent does the 'network society' paradigm truly represent a fundamental shift in consumer behavior, or is it an amplification of existing desires for experience?
Design Principles
"Design services not just for function, but for meaningful experience within a connected world."
Understanding how technological advancements reshape societal interactions and consumer priorities is crucial for designing services that remain relevant and competitive. This insight encourages a proactive approach to service innovation, moving beyond product features to encompass the entire user journey and its meaning within a broader social context.
What This Means for Your Design
Because people are more connected online, they care more about the experience of using a service, not just what they get at the end. Businesses need to make their services more about the journey to stay successful.
How to use in your project
- 1.Reference this insight when discussing how societal shifts, like increased connectivity, impact user behavior and the design of your chosen product or service.
Add to My Project
Quick Cite
Paragraph starter
The emergence of a 'network society,' driven by technological advancements, necessitates a re-evaluation of service concepts. Consumers increasingly prioritize 'process consumption,' valuing the experiential journey over the final product. Therefore, design projects aiming for sustainable impact must consider how to craft engaging and meaningful service experiences that resonate within this interconnected social landscape.
Source
Humaniora
Konsep Pelayanan Garuda Indonesia Experience dan Konstruksi Makna dalam Network Society
journal · 2015
View sourceQuestions About This Research
- What does the research say about networked society demands evolving service concepts for sustainable growth?
- Designers should move beyond functional aspects of a service to architect rich, interconnected experiences that acknowledge and leverage the 'network society' and the growing importance of process consumption. Evidence: Humaniora (2015).
- Why does "Networked Society Demands Evolving Service Concepts for Sustainable Growth" matter for design?
- Understanding how technological advancements reshape societal interactions and consumer priorities is crucial for designing services that remain relevant and competitive. This insight encourages a proactive approach to service innovation, moving beyond product features to encompass the entire user journey and its meaning within a broader social context.
- How can designers apply this research?
- Designers should move beyond functional aspects of a service to architect rich, interconnected experiences that acknowledge and leverage the 'network society' and the growing importance of process consumption.
- What were the main findings?
- The rise of the network society is characterized by high interconnection and technological development.. Consumer behavior is shifting towards a focus on 'process consumption,' valuing the experience over the end product alone.. Service concepts need to be dynamic and responsive to these societal and behavioral shifts to ensure organizational sustainability.
- What research method was used?
- Literature Review.
- How strong is the evidence?
- Evidence strength is rated Moderate effect, based on a 2015 journal from Humaniora.
- What should I do differently in my next project?
- When designing or redesigning a service, consider how users interact with it within their social networks and how the 'journey' itself can be a key value proposition.
- What are the limitations?
- The study relies on literature review and does not include empirical data from Garuda Indonesia or its customers.