Study
Innovation & DesignHigh ImpactStrong effect

Tactical flexibility in operations drives significant competitive advantage.

By strategically adapting production capabilities (mix, volume, and modification flexibility), companies can achieve a stronger position in the market.

International Journal of Business and Management · 2010

01

Key Findings

  • 01Mix flexibility has a significant positive impact on competitive advantage.
  • 02Volume flexibility has a significant positive impact on competitive advantage.
  • 03Modification flexibility has a significant positive impact on competitive advantage.
02

Application

Design takeaway

Prioritize designing products and manufacturing systems that allow for easy adjustments in product variety, production scale, and product modifications to gain a competitive edge.

How to apply

Evaluate current production capabilities for mix, volume, and modification flexibility. Identify areas for improvement and invest in technologies or processes that enhance these flexibilities.

Project actions

  • 01When designing a product, think about how easy it will be to produce in different quantities or with slight variations.
  • 02Consider the manufacturing processes and how adaptable they are to different product types.
03

Method & Evidence

AimTo investigate the impact of operational flexibilities (mix, volume, and modification) on a firm's competitive advantage.
MethodQuantitative survey research with structural equation modeling.
ProcedureA questionnaire was distributed to operations, plant, and quality managers in Jordanian manufacturing companies. Data was analyzed using exploratory and confirmatory factor analysis, and structural equation modeling.
Sample153 usable responses
ContextManufacturing industry, specifically Jordanian industrial companies listed on the Amman Stock Exchange.

Variables

IVTactical flexibilities (mix flexibility, volume flexibility, modification flexibility)
DVCompetitive advantage
04

Strengths & Limitations

Strengths

  • +Empirical study with a reasonable sample size.
  • +Utilizes robust statistical methods (SEM).

Limitations

It might be difficult to directly measure 'competitive advantage' in a design project. Focus on how your design choices contribute to the *potential* for flexibility.

Reliability & validity

The study uses established scales and statistical techniques, suggesting good reliability and validity for its measures. However, the cross-sectional nature limits causal claims.

Think critically

To what extent can design choices alone drive competitive advantage, or are other organizational factors equally or more important?

05

Design Principles

"Agile production capabilities are a direct driver of market competitiveness."

Understanding and implementing tactical flexibilities is crucial for businesses aiming to outperform competitors. This research highlights that agility in production is not just a desirable trait but a direct contributor to a firm's competitive edge.

06

What This Means for Your Design

Being able to easily change what you make, how much you make, and how you make it makes a company more competitive.

How to use in your project

  • 1.Use this research to justify the importance of designing for operational flexibility in your product development process.
  • 2.Connect your design choices to how they enable or hinder mix, volume, or modification flexibility.
07

Add to My Project

08

Quick Cite

(2010). The Influence of Tactical Flexibilities on the Competitive Advantage of a Firm: An Empirical Study on Jordanian Industrial Companies. International Journal of Business and Management. https://doi.org/10.5539/ijbm.v6n1p45 Retrieved from https://designdex.org/study/c56aa258-88ae-42ea-84f9-4ab320d968e9/tactical-flexibility-in-operations-drives-significant-competitive-advantage

Paragraph starter

The research by Awwad (2010) demonstrates that tactical flexibilities in operations, specifically mix, volume, and modification flexibility, significantly enhance a firm's competitive advantage. This suggests that design projects should consider how product and system design can facilitate these operational adaptations, thereby contributing to a stronger market position.

09

Source

International Journal of Business and Management

The Influence of Tactical Flexibilities on the Competitive Advantage of a Firm: An Empirical Study on Jordanian Industrial Companies

journal · 2010

View source

Questions about this research

What does the research say about tactical flexibility in operations drives significant competitive advantage?
Prioritize designing products and manufacturing systems that allow for easy adjustments in product variety, production scale, and product modifications to gain a competitive edge. Evidence: International Journal of Business and Management (2010).
Why does "Tactical flexibility in operations drives significant competitive advantage." matter for design?
Understanding and implementing tactical flexibilities is crucial for businesses aiming to outperform competitors. This research highlights that agility in production is not just a desirable trait but a direct contributor to a firm's competitive edge.
How can designers apply this research?
Prioritize designing products and manufacturing systems that allow for easy adjustments in product variety, production scale, and product modifications to gain a competitive edge.
What were the main findings?
Mix flexibility has a significant positive impact on competitive advantage.. Volume flexibility has a significant positive impact on competitive advantage.. Modification flexibility has a significant positive impact on competitive advantage.
What research method was used?
Quantitative survey research with structural equation modeling. with 153 usable responses.
How strong is the evidence?
Evidence strength is rated Strong effect, based on a 2010 journal from International Journal of Business and Management.
What should I do differently in my next project?
Evaluate current production capabilities for mix, volume, and modification flexibility. Identify areas for improvement and invest in technologies or processes that enhance these flexibilities.
What are the limitations?
The study was conducted in a specific geographical and industrial context (Jordanian manufacturing), which may limit generalizability. The cross-sectional design does not establish causality definitively.
Is there evidence that competitive advantage affects design outcomes?
The study found that the ability to change product mix, adjust production volume, and modify products significantly contributes to a company's competitive advantage. Understanding and implementing tactical flexibilities is crucial for businesses aiming to outperform competitors. This research highlights that agility in Source: International Journal of Business and Management (2010).
Where does this tactical flexibilities research apply?
Manufacturing industry, specifically Jordanian industrial companies listed on the Amman Stock Exchange. It sits within innovation & design research on designdex.org.

Related research topics

competitive advantage design research · evidence on competitive advantage · does competitive advantage improve design outcomes · tactical flexibilities studies for designers · competitive advantage and tactical flexibilities findings · innovation & design research evidence