Short answer
Design health tourism offerings and business strategies with a triple bottom line approach: people, planet, and profit, ensuring that community well-being and environmental stewardship are core components of the value proposition.
- Field
- Innovation & Design
- Source
- Sustainability (2019)
- Method
- Literature Review
- Evidence
- Moderate effect
Sustainable business models in health tourism must explicitly incorporate value creation for the community and the environment, not just for the customer and the enterprise. This innovation & design research insight is drawn from a 2019 study published in Sustainability. Using Literature review, researchers explored how this design variable affects real-world outcomes. The key design takeaway: Design health tourism offerings and business strategies with a triple bottom line approach: people, planet, and profit, ensuring that community well-being and environmental stewardship are core components of the value proposition.
Integrating Societal Value into Health Tourism Business Models
Sustainable business models in health tourism must explicitly incorporate value creation for the community and the environment, not just for the customer and the enterprise.
Sustainability · 2019
Key Findings
- 01Existing business models need to be complemented to achieve sustainability.
- 02Value creation for the community is dependent on the enterprise's ability to capture value from customers.
- 03The potential for creating community value is influenced by the balance between customer value and enterprise-captured value.
Application
Design takeaway
Design health tourism offerings and business strategies with a triple bottom line approach: people, planet, and profit, ensuring that community well-being and environmental stewardship are core components of the value proposition.
How to apply
When developing new health tourism services or revising existing ones, explicitly map out how the offering will benefit the local community (e.g., job creation, local sourcing) and the environment (e.g., waste reduction, conservation efforts), and integrate these into the core business strategy.
Project actions
- 01When defining your target audience, consider not just the direct users but also the community that the business will operate within.
- 02Explore how your design choices can have positive social or environmental ripple effects.
Method & Evidence
Variables
Strengths & Limitations
Strengths
- +Addresses a critical gap in traditional business model thinking by advocating for a broader societal and environmental focus.
- +Provides a conceptual framework for integrating sustainability into health tourism.
Limitations
The findings are theoretical and may require adaptation to specific local contexts and business realities.
Reliability & validity
The reliability of this research is moderate, as it is based on a synthesis of existing literature. Validity is strong in its conceptual argument for a broader value proposition but would require empirical testing to confirm practical applicability.
Think critically
To what extent can a health tourism enterprise realistically prioritize community and environmental value creation when faced with intense market competition and the need for financial viability?
Design Principles
"A holistic value proposition design considers all stakeholders and the broader ecosystem."
Designers and strategists need to move beyond a purely transactional view of business. By considering the broader societal and environmental impact, businesses can build more resilient and ethically sound models that resonate with increasingly conscious consumers and stakeholders.
What This Means for Your Design
Think about how your health tourism business can help the local community and the environment, not just make money and please customers. This makes the business stronger and more responsible.
How to use in your project
- 1.Use this research to justify the inclusion of social and environmental impact assessments in your design process.
- 2.Refer to this when discussing the broader implications of your design choices beyond user satisfaction.
Add to My Project
Quick Cite
Paragraph starter
This research emphasizes the importance of extending the value proposition beyond customer satisfaction and enterprise profit to include significant value creation for the community and the natural environment. For a health tourism enterprise to achieve true sustainability, its business model must be designed with these broader impacts in mind, recognizing that community benefits are often contingent on the enterprise's ability to capture value and meet customer expectations effectively.
Source
Sustainability
Incorporating the Value Proposition for Society with Business Models of Health Tourism Enterprises
journal · 2019
View sourceQuestions About This Research
- What does the research say about integrating societal value into health tourism business models?
- Design health tourism offerings and business strategies with a triple bottom line approach: people, planet, and profit, ensuring that community well-being and environmental stewardship are core components of the value proposition. Evidence: Sustainability (2019).
- Why does "Integrating Societal Value into Health Tourism Business Models" matter for design?
- Designers and strategists need to move beyond a purely transactional view of business. By considering the broader societal and environmental impact, businesses can build more resilient and ethically sound models that resonate with increasingly conscious consumers and stakeholders.
- How can designers apply this research?
- Design health tourism offerings and business strategies with a triple bottom line approach: people, planet, and profit, ensuring that community well-being and environmental stewardship are core components of the value proposition.
- What were the main findings?
- Existing business models need to be complemented to achieve sustainability.. Value creation for the community is dependent on the enterprise's ability to capture value from customers.. The potential for creating community value is influenced by the balance between customer value and enterprise-captured value.
- What research method was used?
- Literature Review.
- How strong is the evidence?
- Evidence strength is rated Moderate effect, based on a 2019 journal from Sustainability.
- What should I do differently in my next project?
- When developing new health tourism services or revising existing ones, explicitly map out how the offering will benefit the local community (e.g., job creation, local sourcing) and the environment (e.g., waste reduction, conservation efforts), and integrate these into the core business strategy.
- What are the limitations?
- The research is based on a literature review and does not include empirical testing of the proposed model within specific health tourism enterprises.