Short answer
Focus on the practical application and intuitive adoption of strategic principles in new market entry, rather than expecting formal adherence to academic theories.
- Field
- Innovation & Markets
- Source
- Duo Research Archive (University of Oslo) (2012)
- Method
- Qualitative multiple case study with cross-sectional analysis.
- Sample
- 5 companies
- Evidence
- Moderate effect
Norwegian tech startups intuitively employ principles of new market business strategies, even without explicit theoretical knowledge. This innovation & markets research insight is drawn from a 2012 study published in Duo Research Archive (University of Oslo). Using Qualitative multiple case study with cross-sectional analysis. with 5 companies, researchers explored how this design variable affects real-world outcomes. The key design takeaway: Focus on the practical application and intuitive adoption of strategic principles in new market entry, rather than expecting formal adherence to academic theories.
Empirical Adoption of New Market Business Strategies by Norwegian Tech Startups
Norwegian tech startups intuitively employ principles of new market business strategies, even without explicit theoretical knowledge.
Duo Research Archive (University of Oslo) · 2012
Key Findings
- 01None of the interviewed companies consciously applied specific theoretical frameworks like Blue Ocean Strategy, Customer Development, or Lean Startup.
- 02Despite the lack of theoretical awareness, the companies' business strategies incorporated many processes and ideas aligned with new market business strategies.
Application
Design takeaway
Focus on the practical application and intuitive adoption of strategic principles in new market entry, rather than expecting formal adherence to academic theories.
How to apply
When developing strategies for new ventures or entering new markets, observe and document the practical actions and decision-making processes of successful early-stage companies, and identify common patterns that align with established strategic frameworks.
Project actions
- 01When researching a company's strategy, look beyond stated theoretical influences and examine their actual actions and processes.
- 02Consider how practical, hands-on experience might lead to the development of effective strategies that mirror academic concepts.
Method & Evidence
Variables
Strengths & Limitations
Strengths
- +Focuses on real-world application of business strategies.
- +Uses in-depth qualitative data to understand nuances.
Limitations
A small sample size means the findings might not apply to all startups.
Reliability & validity
The validity is strengthened by the in-depth interviews providing rich qualitative data. Reliability might be a concern due to the small sample size and potential for interviewer bias.
Think critically
To what extent does the lack of conscious theoretical application hinder or enhance the agility and innovation of entrepreneurial companies?
Design Principles
"Effective new market strategies often emerge organically through practical experience and can be formalized by identifying and systematizing common, effective practices."
This suggests that successful strategies for entering new or segmented markets often emerge organically from practical experience. Designers and entrepreneurs can benefit from understanding these emergent strategies to better support or formalize innovative business approaches.
What This Means for Your Design
Startups often do things that are like fancy business strategies without knowing the fancy names for them.
How to use in your project
- 1.This research can be used to justify investigating the practical implementation of design strategies in a real-world project, even if the participants are not familiar with specific design theories.
Add to My Project
Quick Cite
Paragraph starter
This research suggests that entrepreneurial companies often develop effective new market business strategies through empirical learning and practical application, rather than explicit adoption of theoretical frameworks. This highlights the importance of observing and analyzing the actual processes and decisions of startups to understand their strategic evolution.
Source
Duo Research Archive (University of Oslo)
New Market Business Strategies : a comparative study of selected Norwegian entrepreneurial companies
journal · 2012
View sourceQuestions About This Research
- What does the research say about empirical adoption of new market business strategies by norwegian tech startups?
- Focus on the practical application and intuitive adoption of strategic principles in new market entry, rather than expecting formal adherence to academic theories. Evidence: Duo Research Archive (University of Oslo) (2012).
- Why does "Empirical Adoption of New Market Business Strategies by Norwegian Tech Startups" matter for design?
- This suggests that successful strategies for entering new or segmented markets often emerge organically from practical experience. Designers and entrepreneurs can benefit from understanding these emergent strategies to better support or formalize innovative business approaches.
- How can designers apply this research?
- Focus on the practical application and intuitive adoption of strategic principles in new market entry, rather than expecting formal adherence to academic theories.
- What were the main findings?
- None of the interviewed companies consciously applied specific theoretical frameworks like Blue Ocean Strategy, Customer Development, or Lean Startup.. Despite the lack of theoretical awareness, the companies' business strategies incorporated many processes and ideas aligned with new market business strategies.
- What research method was used?
- Qualitative multiple case study with cross-sectional analysis. with 5 companies.
- How strong is the evidence?
- Evidence strength is rated Moderate effect, based on a 2012 journal from Duo Research Archive (University of Oslo).
- What should I do differently in my next project?
- When developing strategies for new ventures or entering new markets, observe and document the practical actions and decision-making processes of successful early-stage companies, and identify common patterns that align with established strategic frameworks.
- What are the limitations?
- The study is limited to a small sample size of five companies within a specific industry and geographical region, potentially limiting the generalizability of the findings.