Short answer

Designers and strategists should use frameworks like Kano and DEMATEL to systematically assess user needs and the interconnectedness of features when developing or improving cultural tourism offerings.

Field: Innovation & Design
Source: Religions (2020)
Method: Mixed-methods research combining the Kano Model and the Decision Making Trial and Evaluation Laboratory (DEMATEL) technique.
Evidence: Strong effect

Integrating user needs (Kano Model) with interdependency analysis (DEMATEL) reveals actionable strategies for enhancing cultural heritage sites as sustainable tourist attractions. This innovation & design research insight is drawn from a 2020 study published in Religions. Using Mixed-methods research combining the kano model and the decision making trial and evaluation laboratory (dematel) technique., researchers explored how this design variable affects real-world outcomes. The key design takeaway: Designers and strategists should use frameworks like Kano and DEMATEL to systematically assess user needs and the interconnectedness of features when developing or improving cultural tourism offerings.

Study

Innovation & DesignHigh ImpactStrong effect

Kano Model & DEMATEL Prioritize Sustainable Temple Tourism Strategies

Integrating user needs (Kano Model) with interdependency analysis (DEMATEL) reveals actionable strategies for enhancing cultural heritage sites as sustainable tourist attractions.

Religions · 2020

Key Findings

01Identification of 12 main attraction factor categories for Thai-Chinese temples.
02Classification of these factors into three attributive categories with distinct priorities.
03Mapping of complex interaction relationships among the identified factor categories.

Application

Design takeaway

How to apply

Use the Kano Model to survey potential visitors about their preferences for various aspects of a cultural site, and then use DEMATEL to analyze how these aspects (e.g., historical information, accessibility, cultural experiences) influence each other to inform strategic planning.

Project actions

01When researching user needs, consider both what users explicitly want and what they consider basic expectations.
02Think about how different design elements or features of a product/service might influence each other.

Method & Evidence

AimTo identify and prioritize attraction factor categories for Thai-Chinese temples as cultural tourist attractions, considering their interrelationships, to develop sustainable promotion strategies.

MethodMixed-methods research combining the Kano Model and the Decision Making Trial and Evaluation Laboratory (DEMATEL) technique.

ProcedureThe Kano Model was used to classify attraction factors based on customer satisfaction, while DEMATEL was employed to map the causal relationships and influence among these factors. The findings were then synthesized to formulate sustainable improvement strategies.

ContextCultural tourism, heritage site management, sustainable development, temple tourism.

Variables

IV["Attraction factor categories (e.g., architecture, rituals, history, accessibility).","User satisfaction levels."]

DV["Prioritization of attraction factors.","Effectiveness of sustainable promotion strategies."]

CV["Type of temple (Thai-Chinese).","Tourist demographic (implied)."]

Strengths & Limitations

Strengths

+Combines two powerful analytical techniques for a comprehensive view.
+Addresses the practical need for sustainable development in heritage tourism.

Limitations

The complexity of the DEMATEL method can be challenging to implement fully without specialized software or significant statistical expertise.

Reliability & validity

Reliability could be enhanced through larger sample sizes and multiple data collection methods. Validity is supported by the established theoretical frameworks of Kano and DEMATEL, applied to a relevant context.

Think critically

How might the cultural context of Thai-Chinese temples specifically influence the application of the Kano Model and DEMATEL compared to a Western heritage site?

Design Principles

"Prioritize improvements based on a dual understanding of user satisfaction drivers and the causal relationships between different attraction elements."

Understanding the complex interplay between user desires and site attributes is crucial for developing effective promotion and improvement plans. This approach ensures that resources are allocated to factors that genuinely drive visitor satisfaction and contribute to long-term economic and cultural sustainability.

What This Means for Your Design

This research shows how to figure out what makes tourists happy at temples and how different parts of the temple experience affect each other, so you can make better plans to keep them coming back sustainably.

How to use in your project

1.Use the Kano Model to categorize user preferences for features in your design project.
2.Employ DEMATEL principles to analyze the relationships between different components or functionalities of your proposed solution.

Add to My Project

Quick Cite

Paragraph starter

This research employed the Kano Model to categorize user preferences for attraction factors and the DEMATEL technique to analyze the interrelationships between these factors. This dual approach allowed for a nuanced understanding of what drives visitor satisfaction and how different elements of a cultural attraction influence each other, leading to the development of targeted and sustainable improvement strategies.

Source

Religions

Application of the Kano Model and DEMATEL Technique to Explore Sustainable Promotion Strategies for Thai-Chinese Temples as Tourist Attractions

journal · 2020

View source

Questions About This Research

What does the research say about kano model & dematel prioritize sustainable temple tourism strategies?: Designers and strategists should use frameworks like Kano and DEMATEL to systematically assess user needs and the interconnectedness of features when developing or improving cultural tourism offerings. Evidence: Religions (2020).
Why does "Kano Model & DEMATEL Prioritize Sustainable Temple Tourism Strategies" matter for design?: Understanding the complex interplay between user desires and site attributes is crucial for developing effective promotion and improvement plans. This approach ensures that resources are allocated to factors that genuinely drive visitor satisfaction and contribute to long-term economic and cultural sustainability.
How can designers apply this research?: Designers and strategists should use frameworks like Kano and DEMATEL to systematically assess user needs and the interconnectedness of features when developing or improving cultural tourism offerings.
What were the main findings?: Identification of 12 main attraction factor categories for Thai-Chinese temples.. Classification of these factors into three attributive categories with distinct priorities.. Mapping of complex interaction relationships among the identified factor categories.
What research method was used?: Mixed-methods research combining the Kano Model and the Decision Making Trial and Evaluation Laboratory (DEMATEL) technique..
How strong is the evidence?: Evidence strength is rated Strong effect, based on a 2020 journal from Religions.
What should I do differently in my next project?: Use the Kano Model to survey potential visitors about their preferences for various aspects of a cultural site, and then use DEMATEL to analyze how these aspects (e.g., historical information, accessibility, cultural experiences) influence each other to inform strategic planning.
What are the limitations?: The study is specific to Thai-Chinese temples and may not be directly generalizable to all cultural heritage sites or tourism contexts.