Short answer

Design and market products with a strong emphasis on quality, supported by competitive pricing, engaging promotions, and accessible distribution channels, as these elements are critical for driving consumer purchase decisions.

Field: Innovation & Markets
Source: Jurnal Ilmu Administrasi Bisnis S1 Undip (2016)
Method: Quantitative research using explanatory research design.
Sample: 97 participants
Evidence: Strong effect

A comprehensive marketing mix, encompassing product attributes, pricing strategies, promotional activities, and distribution channels, collectively and individually influences consumer purchasing decisions for high-demand products like the Yamaha NMAX. This innovation & markets research insight is drawn from a 2016 study published in Jurnal Ilmu Administrasi Bisnis S1 Undip. Using Quantitative research using explanatory research design. with 97 participants, researchers explored how this design variable affects real-world outcomes. The key design takeaway: Design and market products with a strong emphasis on quality, supported by competitive pricing, engaging promotions, and accessible distribution channels, as these elements are critical for driving consumer purchase decisions.

Study

Innovation & MarketsHigh ImpactStrong effect

Product Quality, Price, Promotion, and Distribution Significantly Drive Yamaha NMAX Purchase Decisions

Jurnal Ilmu Administrasi Bisnis S1 Undip · 2016

Key Findings

01Product quality, price, promotion, and distribution channels all have a positive and significant influence on purchasing decisions, both individually and collectively.
02Product quality was identified as the most significant variable influencing purchasing decisions.
03Consumer perceptions of product, price, promotion, and distribution were rated as 'good'.
04Purchasing decisions were at a 'high' level.

Application

Design takeaway

How to apply

When developing a new product or refining an existing one, conduct thorough market research to understand consumer perceptions of product quality, price sensitivity, preferred promotional channels, and convenient distribution methods. Use this data to inform design choices and marketing strategies.

Project actions

01When researching a product, consider all aspects of the marketing mix, not just the physical design.
02If your design project involves a commercial product, think about how price, promotion, and distribution will affect its success.

Method & Evidence

AimTo determine the partial and simultaneous effects of product quality, price, promotion, and distribution channels on the purchasing decisions for the Yamaha NMAX in Semarang.

MethodQuantitative research using explanatory research design.

ProcedureData was collected through questionnaires and interviews with 97 respondents. Linear regression analysis was employed to analyze the data.

Sample97 participants

ContextAutomotive market, specifically motorcycle purchasing decisions.

Variables

IV["Product Quality","Price","Promotion","Distribution Channel"]

DVPurchasing Decision

Strengths & Limitations

Strengths

+Investigated multiple facets of the marketing mix simultaneously.
+Used a combination of questionnaires and interviews for data collection.

Limitations

The findings are specific to the Yamaha NMAX and the Semarang market, so they might not apply to other products or locations. The sample size, while adequate for this study, could be larger for broader generalizability.

Reliability & validity

The use of established statistical methods like linear regression suggests a degree of reliability. Validity would depend on the quality of the questionnaire design and the representativeness of the sample.

Think critically

How might the relative importance of product quality versus price, promotion, or distribution change for different product categories (e.g., luxury goods vs. essential items)?

Design Principles

"The success of a product is contingent on a well-integrated marketing mix where product quality is a foundational element."

Understanding the interplay of these marketing elements is crucial for product developers and marketers aiming to optimize their go-to-market strategies. By identifying which components have the strongest impact, businesses can allocate resources more effectively to drive sales and market penetration.

What This Means for Your Design

Making a product involves more than just how it looks and works. How much it costs, how you tell people about it, and how easy it is to buy all play a big part in whether someone chooses to purchase it. For the Yamaha NMAX, the quality of the bike itself was the most important factor for buyers.

How to use in your project

1.Reference this study when discussing how market factors, beyond the physical design, influence product adoption and purchasing decisions in your design project.

Add to My Project

Quick Cite

Paragraph starter

Research indicates that a product's success is heavily influenced by its marketing mix. For instance, a study on the Yamaha NMAX found that product quality, price, promotion, and distribution channels all significantly impact purchasing decisions, with product quality being the most critical factor (Purba & Saryadi, 2016). This highlights the need for designers to consider these broader market elements when developing solutions.

Source

Jurnal Ilmu Administrasi Bisnis S1 Undip

PENGARUH BAURAN PEMASARAN (KUALITAS PRODUK, HARGA, PROMOSI DAN SALURAN DISTRIBUSI) TERHADAP KEPUTUSAN PEMBELIAN YAMAHA NMAX DI SEMARANG

journal · 2016

View source

Questions About This Research

What does the research say about product quality, price, promotion, and distribution significantly drive yamaha nmax purchase decisions?: Design and market products with a strong emphasis on quality, supported by competitive pricing, engaging promotions, and accessible distribution channels, as these elements are critical for driving consumer purchase decisions. Evidence: Jurnal Ilmu Administrasi Bisnis S1 Undip (2016).
Why does "Product Quality, Price, Promotion, and Distribution Significantly Drive Yamaha NMAX Purchase Decisions" matter for design?: Understanding the interplay of these marketing elements is crucial for product developers and marketers aiming to optimize their go-to-market strategies. By identifying which components have the strongest impact, businesses can allocate resources more effectively to drive sales and market penetration.
How can designers apply this research?: Design and market products with a strong emphasis on quality, supported by competitive pricing, engaging promotions, and accessible distribution channels, as these elements are critical for driving consumer purchase decisions.
What were the main findings?: Product quality, price, promotion, and distribution channels all have a positive and significant influence on purchasing decisions, both individually and collectively.. Product quality was identified as the most significant variable influencing purchasing decisions.. Consumer perceptions of product, price, promotion, and distribution were rated as 'good'.. Purchasing decisions were at a 'high' level.
What research method was used?: Quantitative research using explanatory research design. with 97 participants.
How strong is the evidence?: Evidence strength is rated Strong effect, based on a 2016 journal from Jurnal Ilmu Administrasi Bisnis S1 Undip.
What should I do differently in my next project?: When developing a new product or refining an existing one, conduct thorough market research to understand consumer perceptions of product quality, price sensitivity, preferred promotional channels, and convenient distribution methods. Use this data to inform design choices and marketing strategies.
What are the limitations?: The study was limited to a specific geographic location (Semarang) and a single product model (Yamaha NMAX), which may limit the generalizability of the findings to other markets or product categories.