Short answer

Focus promotional efforts on social media and mass media channels, and seek integration opportunities to improve the performance and reach of online fundraising platforms.

Field: Innovation & Markets
Source: Al-Muzara ah (2023)
Method: Importance-Performance Analysis (IPA)
Evidence: Strong effect

The effectiveness of an online waqf fundraising platform is significantly influenced by its promotional strategies, particularly through social media and mass media channels. This innovation & markets research insight is drawn from a 2023 study published in Al-Muzara ah. Using Importance-performance analysis (ipa), researchers explored how this design variable affects real-world outcomes. The key design takeaway: Focus promotional efforts on social media and mass media channels, and seek integration opportunities to improve the performance and reach of online fundraising platforms.

Study

Innovation & MarketsRecentStrong effect

Social Media and Mass Media Promotion are Key Drivers for Waqf Fundraising Platform Performance

The effectiveness of an online waqf fundraising platform is significantly influenced by its promotional strategies, particularly through social media and mass media channels.

Al-Muzara ah · 2023

Key Findings

01There is a significant gap between the perceived importance and actual performance of several marketing mix attributes.
02Social media promotion, mass media promotion, and integration with other fundraising platforms require the most attention for improvement.
03The current performance of the platform has not yet met the desired value as perceived by the respondents.

Application

Design takeaway

Focus promotional efforts on social media and mass media channels, and seek integration opportunities to improve the performance and reach of online fundraising platforms.

How to apply

Conduct an Importance-Performance Analysis for your own platform's marketing mix to identify specific areas for improvement in promotional strategies.

Project actions

01When researching marketing strategies, consider using Importance-Performance Analysis to pinpoint what's most important to users and where your current efforts are falling short.
02Think about how different promotional channels (social media, email, partnerships) can be integrated to create a stronger overall campaign.

Method & Evidence

AimWhat are the key marketing mix attributes that significantly impact the performance of an online waqf fundraising platform, and where do current performance levels fall short of user expectations?

MethodImportance-Performance Analysis (IPA)

ProcedureResearchers surveyed respondents about their perceptions of the importance and performance of various marketing mix elements for an online waqf platform. The data was then analyzed using IPA to identify areas of high importance and low performance.

ContextOnline fundraising platforms for Islamic social finance (waqf)

Variables

IVMarketing mix attributes (e.g., social media promotion, mass media promotion, integration with other platforms)

DVPerformance of the online waqf fundraising platform (as perceived by respondents)

CVRespondent demographics, specific platform being studied

Strengths & Limitations

Strengths

+Employs a recognized analytical framework (IPA) for marketing strategy evaluation.
+Focuses on a specific and relevant domain (Islamic social finance) with potential for broader application.

Limitations

The effectiveness of social media and mass media can vary greatly depending on the target audience and the specific platform or media outlet used.

Reliability & validity

The reliability of the study would depend on the consistency of respondent ratings, while validity would be assessed by how well the IPA accurately reflects the true importance and performance of the marketing mix elements in the context of waqf fundraising.

Think critically

How might the cultural or religious context of waqf influence the effectiveness of different marketing mix elements compared to secular fundraising platforms?

Design Principles

"Promotional channel performance directly correlates with user engagement and platform success."

Understanding the performance gaps in promotional efforts allows organizations to strategically allocate resources towards channels that resonate most with their target audience. This insight is crucial for maximizing reach and engagement in the non-profit and social finance sectors.

What This Means for Your Design

To make an online donation platform for good causes (like waqf) more successful, it's really important to get the advertising right, especially using social media and traditional media like TV or radio.

How to use in your project

1.Use this study to justify the importance of your chosen marketing or promotional strategies in your design project's development and testing phases.

Add to My Project

Quick Cite

Paragraph starter

This research highlights the critical role of promotional strategies in the success of online platforms. The Importance-Performance Analysis revealed that social media and mass media promotion are key drivers of user engagement and platform effectiveness, indicating that focusing resources on these areas can lead to significant improvements in fundraising outcomes.

Source

Al-Muzara ah

Marketing Mix Strategy in Waqf Online Fundraising Platform: An Importance-Performance Analysis

journal · 2023

View source

Questions About This Research

What does the research say about social media and mass media promotion are key drivers for waqf fundraising platform performance?: Focus promotional efforts on social media and mass media channels, and seek integration opportunities to improve the performance and reach of online fundraising platforms. Evidence: Al-Muzara ah (2023).
Why does "Social Media and Mass Media Promotion are Key Drivers for Waqf Fundraising Platform Performance" matter for design?: Understanding the performance gaps in promotional efforts allows organizations to strategically allocate resources towards channels that resonate most with their target audience. This insight is crucial for maximizing reach and engagement in the non-profit and social finance sectors.
How can designers apply this research?: Focus promotional efforts on social media and mass media channels, and seek integration opportunities to improve the performance and reach of online fundraising platforms.
What were the main findings?: There is a significant gap between the perceived importance and actual performance of several marketing mix attributes.. Social media promotion, mass media promotion, and integration with other fundraising platforms require the most attention for improvement.. The current performance of the platform has not yet met the desired value as perceived by the respondents.
What research method was used?: Importance-Performance Analysis (IPA).
How strong is the evidence?: Evidence strength is rated Strong effect, based on a 2023 journal from Al-Muzara ah.
What should I do differently in my next project?: Conduct an Importance-Performance Analysis for your own platform's marketing mix to identify specific areas for improvement in promotional strategies.
What are the limitations?: The study focused on a specific university context and may not be generalizable to all waqf platforms or fundraising initiatives.