Short answer

When designing or evaluating retail spaces, ensure a harmonious integration of spatial layout, accessibility, and visitor visibility, rather than over-emphasizing a single element.

Field: Innovation & Markets
Source: Journal of Asian Architecture and Building Engineering (2023)
Method: Mixed-methods research combining qualitative observational case studies with quantitative assessment scales.
Evidence: Strong effect

The perceived value of retail space within shopping malls is primarily determined by its spatial arrangement, ease of access, and prominence to visitors. This innovation & markets research insight is drawn from a 2023 study published in Journal of Asian Architecture and Building Engineering. Using Mixed-methods research combining qualitative observational case studies with quantitative assessment scales., researchers explored how this design variable affects real-world outcomes. The key design takeaway: When designing or evaluating retail spaces, ensure a harmonious integration of spatial layout, accessibility, and visitor visibility, rather than over-emphasizing a single element.

Study

Innovation & MarketsRecentStrong effect

Spatial layout, accessibility, and visibility are key drivers of retail space value in shopping malls.

The perceived value of retail space within shopping malls is primarily determined by its spatial arrangement, ease of access, and prominence to visitors.

Journal of Asian Architecture and Building Engineering · 2023

Key Findings

01Spatial layout is a significant factor in determining retail space value.
02Accessibility of space is a critical component of retail space value.
03Visitor visibility directly influences the perceived value of retail spaces.
04Many shopping malls in Indonesia tend to emphasize one of these factors over others.

Application

Design takeaway

When designing or evaluating retail spaces, ensure a harmonious integration of spatial layout, accessibility, and visitor visibility, rather than over-emphasizing a single element.

How to apply

When designing a new shopping mall or renovating an existing one, use a checklist or scoring system that evaluates the spatial layout, ease of access for shoppers, and the visibility of individual retail units.

Project actions

01When researching a commercial space, consider how its layout, access, and visibility might affect its success.
02Think about how different user groups might perceive the value of a space based on these factors.

Method & Evidence

AimTo identify and quantify the factors that contribute to the perceived value of retail space within shopping malls.

MethodMixed-methods research combining qualitative observational case studies with quantitative assessment scales.

ProcedureResearchers conducted observational case studies of shopping malls, followed by the development and application of an assessment scale. This scale was then validated by expert practitioners in shopping mall development.

ContextRetail property sector, specifically shopping mall development in urban areas of Indonesia.

Variables

IV["Spatial layout","Accessibility of space","Visitor visibility"]

DVPerceived value of retail space

CV["Type of shopping mall","Location (city)","Expert practitioner assessment"]

Strengths & Limitations

Strengths

+Employs a mixed-methods approach for a comprehensive understanding.
+Involves expert validation, adding credibility to the findings.

Limitations

It can be difficult to objectively measure 'visitor visibility' or 'space value' without extensive data collection and user surveys.

Reliability & validity

The use of expert practitioners for confirmation and a mixed-methods approach likely enhances the validity of the findings. Reliability would depend on the consistency of observations and the scoring scale's application.

Think critically

To what extent do cultural differences in shopping habits influence the relative importance of spatial layout, accessibility, and visibility in determining retail space value?

Design Principles

"Optimize retail space value through a holistic consideration of spatial layout, accessibility, and visibility."

Understanding these core factors allows designers and developers to strategically plan and optimize retail environments, directly impacting tenant profitability and overall mall success. This insight is crucial for creating spaces that are not only aesthetically pleasing but also commercially viable.

What This Means for Your Design

Good shopping mall spaces are easy to get around in, easy to find, and well-organized, which makes them more valuable for businesses and shoppers.

How to use in your project

1.Use the identified factors (spatial layout, accessibility, visibility) as a framework for analyzing the success of a designed commercial space.
2.Consider developing a simple scoring system to evaluate your own design's performance against these criteria.

Add to My Project

Quick Cite

Paragraph starter

This research highlights that the value of retail space in shopping malls is significantly influenced by spatial layout, accessibility, and visitor visibility. These factors are critical for maximizing tenant profitability and overall mall success, suggesting that design interventions should focus on optimizing these elements for a balanced and effective retail environment.

Source

Journal of Asian Architecture and Building Engineering

Observation scale of space value for measuring successful shopping malls, a case study in Indonesia

journal · 2023

View source

Questions About This Research

What does the research say about spatial layout, accessibility, and visibility are key drivers of retail space value in shopping malls?: When designing or evaluating retail spaces, ensure a harmonious integration of spatial layout, accessibility, and visitor visibility, rather than over-emphasizing a single element. Evidence: Journal of Asian Architecture and Building Engineering (2023).
Why does "Spatial layout, accessibility, and visibility are key drivers of retail space value in shopping malls." matter for design?: Understanding these core factors allows designers and developers to strategically plan and optimize retail environments, directly impacting tenant profitability and overall mall success. This insight is crucial for creating spaces that are not only aesthetically pleasing but also commercially viable.
How can designers apply this research?: When designing or evaluating retail spaces, ensure a harmonious integration of spatial layout, accessibility, and visitor visibility, rather than over-emphasizing a single element.
What were the main findings?: Spatial layout is a significant factor in determining retail space value.. Accessibility of space is a critical component of retail space value.. Visitor visibility directly influences the perceived value of retail spaces.. Many shopping malls in Indonesia tend to emphasize one of these factors over others.
What research method was used?: Mixed-methods research combining qualitative observational case studies with quantitative assessment scales..
How strong is the evidence?: Evidence strength is rated Strong effect, based on a 2023 journal from Journal of Asian Architecture and Building Engineering.
What should I do differently in my next project?: When designing a new shopping mall or renovating an existing one, use a checklist or scoring system that evaluates the spatial layout, ease of access for shoppers, and the visibility of individual retail units.
What are the limitations?: The findings are specific to the Indonesian context and may vary in other cultural or economic settings. The study's focus on specific cities might limit generalizability to all Indonesian shopping malls.