Short answer
Design and operational strategies for sharia hotels must prioritize both the authentic implementation of religious principles and the cultivation of a strong, positive brand identity to encourage repeat patronage.
- Field
- Innovation & Markets
- Source
- JURNAL AL-QARDH (2020)
- Method
- Quantitative research using Partial Least Squares Structural Equation Modeling (PLS-SEM).
- Sample
- 100 participants
- Evidence
- Strong effect
The perceived completeness of sharia-compliant attributes and the overall hotel image significantly influence customers' intent to revisit sharia hotels. This innovation & markets research insight is drawn from a 2020 study published in JURNAL AL-QARDH. Using Quantitative research using partial least squares structural equation modeling (pls-sem). with 100 participants, researchers explored how this design variable affects real-world outcomes. The key design takeaway: Design and operational strategies for sharia hotels must prioritize both the authentic implementation of religious principles and the cultivation of a strong, positive brand identity to encourage repeat patronage.
Sharia Hotel Attributes and Image Drive Repeat Visitation
The perceived completeness of sharia-compliant attributes and the overall hotel image significantly influence customers' intent to revisit sharia hotels.
JURNAL AL-QARDH · 2020
Key Findings
- 01Completeness of sharia attributes positively influences revisit intention.
- 02Hotel image positively influences revisit intention.
- 03Both sharia attributes and hotel image collectively impact revisit intention.
Application
Design takeaway
Design and operational strategies for sharia hotels must prioritize both the authentic implementation of religious principles and the cultivation of a strong, positive brand identity to encourage repeat patronage.
How to apply
Conduct a review of your hotel's sharia compliance and brand messaging. Solicit customer feedback on both aspects to identify areas for improvement.
Project actions
- 01Clearly define what 'completeness of sharia attributes' means in your specific context.
- 02Consider how 'hotel image' can be measured objectively.
Method & Evidence
Variables
Strengths & Limitations
Strengths
- +Utilizes a robust statistical analysis technique (PLS-SEM) to model relationships.
- +Addresses a specific phenomenon (decrease in stay period) with practical implications for the hospitality industry.
Limitations
The sampling method used might not represent all potential customers, and the study focused only on revisit intention, not actual behavior.
Reliability & validity
The study's reliability and validity would depend on the psychometric properties of the scales used to measure the independent and dependent variables, which are not detailed in the abstract. The use of PLS-SEM suggests an attempt to establish construct validity and predictive relevance.
Think critically
To what extent might cultural background or individual religiosity influence the perception of 'completeness of sharia attributes' and thus affect revisit intention?
Design Principles
"Customer loyalty in niche markets is built on a foundation of perceived authenticity and positive brand perception."
For hospitality businesses, particularly those in the sharia-compliant sector, understanding the drivers of customer loyalty is crucial for sustained success. This research highlights that a strong adherence to core values (sharia attributes) combined with a positive brand perception (hotel image) are key levers for encouraging repeat business and fostering customer retention.
What This Means for Your Design
If a hotel follows Islamic rules well and has a good reputation, people will want to go back there.
How to use in your project
- 1.Use this study to justify investigating customer loyalty drivers in your own design project.
- 2.Cite this research when discussing the importance of brand image and product features in influencing consumer behavior.
Add to My Project
Quick Cite
Paragraph starter
Research indicates that for sharia hotels, the perceived completeness of religious attributes and the overall hotel image are significant predictors of customer revisit intention. This suggests that design projects in this sector should focus on both the authentic implementation of sharia principles and the development of a strong, positive brand identity to foster customer loyalty and encourage repeat business.
Source
Questions About This Research
- What does the research say about sharia hotel attributes and image drive repeat visitation?
- Design and operational strategies for sharia hotels must prioritize both the authentic implementation of religious principles and the cultivation of a strong, positive brand identity to encourage repeat patronage. Evidence: JURNAL AL-QARDH (2020).
- Why does "Sharia Hotel Attributes and Image Drive Repeat Visitation" matter for design?
- For hospitality businesses, particularly those in the sharia-compliant sector, understanding the drivers of customer loyalty is crucial for sustained success. This research highlights that a strong adherence to core values (sharia attributes) combined with a positive brand perception (hotel image) are key levers for encouraging repeat business and fostering customer retention.
- How can designers apply this research?
- Design and operational strategies for sharia hotels must prioritize both the authentic implementation of religious principles and the cultivation of a strong, positive brand identity to encourage repeat patronage.
- What were the main findings?
- Completeness of sharia attributes positively influences revisit intention.. Hotel image positively influences revisit intention.. Both sharia attributes and hotel image collectively impact revisit intention.
- What research method was used?
- Quantitative research using Partial Least Squares Structural Equation Modeling (PLS-SEM). with 100 participants.
- How strong is the evidence?
- Evidence strength is rated Strong effect, based on a 2020 journal from JURNAL AL-QARDH.
- What should I do differently in my next project?
- Conduct a review of your hotel's sharia compliance and brand messaging. Solicit customer feedback on both aspects to identify areas for improvement.
- What are the limitations?
- The use of accidental sampling may limit the generalizability of the findings to a broader population of sharia hotel consumers.