Short answer

When designing initiatives to promote sustainable practices in SMEs, emphasize compliance and stakeholder expectations, and simultaneously build capacity for environmental innovation.

Field
Sustainability
Source
International Journal of Business and Society (2023)
Method
Quantitative survey research
Sample
1,162 participants
Evidence
Strong effect

External expectations and regulatory requirements are significant drivers for small and medium-sized enterprises (SMEs) to adopt Environmental Management Accounting (EMA) practices. This sustainability research insight is drawn from a 2023 study published in International Journal of Business and Society. Using Quantitative survey research with 1,162 participants, researchers explored how this design variable affects real-world outcomes. The key design takeaway: When designing initiatives to promote sustainable practices in SMEs, emphasize compliance and stakeholder expectations, and simultaneously build capacity for environmental innovation.

Study
SustainabilityRecentStrong effect

Normative and Coercive Pressures Drive Environmental Management Accounting Adoption in SMEs

External expectations and regulatory requirements are significant drivers for small and medium-sized enterprises (SMEs) to adopt Environmental Management Accounting (EMA) practices.

International Journal of Business and Society · 2023

01

Key Findings

  • 01Normative and coercive institutional pressures have a substantial and direct positive relationship with the adoption of EMA.
  • 02Mimetic institutional pressure showed no correlation with EMA adoption.
  • 03Environmental innovation capability positively and significantly moderated the effect of coercive and normative pressures on EMA adoption.
  • 04EMA has a significant and direct positive relationship with sustainable competitive advantage (SCA).
02

Application

Design takeaway

When designing initiatives to promote sustainable practices in SMEs, emphasize compliance and stakeholder expectations, and simultaneously build capacity for environmental innovation.

How to apply

When developing a new product or service aimed at improving sustainability reporting for SMEs, consider how to frame its benefits in terms of regulatory compliance and industry leadership, and how to integrate features that foster innovation.

Project actions

  • 01Consider how external regulations or industry standards could influence the design choices for your project.
  • 02Explore how building specific user capabilities can enhance the effectiveness of a design intervention.
03

Method & Evidence

AimTo investigate the influence of institutional pressures (coercive, mimetic, and normative) and organizational resources/capabilities on the adoption of Environmental Management Accounting (EMA) for achieving sustainable competitive advantage (SCA) in Kenyan manufacturing SMEs.
MethodQuantitative survey research
ProcedureAn online survey was administered to 1,162 manufacturing SMEs in Kenya to collect data on institutional pressures, organizational resources and capabilities, EMA adoption, and SCA.
Sample1,162 participants
ContextManufacturing SMEs in Kenya

Variables

IV["Coercive institutional pressure","Mimetic institutional pressure","Normative institutional pressure","Organizational resources and capabilities (specifically environmental innovation capability)"]
DV["Environmental Management Accounting (EMA) adoption","Sustainable Competitive Advantage (SCA)"]
CV["Industry (manufacturing)","Geographic location (Kenya)","Company size (SMEs)"]
04

Strengths & Limitations

Strengths

  • +Large sample size providing statistical power.
  • +Empirical investigation of the interplay between institutional theory and organizational capabilities in EMA adoption.

Limitations

The study's focus on Kenyan SMEs might limit its direct applicability to businesses in different economic or cultural contexts. The lack of correlation with mimetic pressure warrants further investigation.

Reliability & validity

The study likely employed validated scales for measuring institutional pressures, EMA adoption, and SCA, contributing to its reliability. The large sample size and empirical approach enhance external validity within the studied context.

Think critically

If mimetic pressure (imitation) doesn't drive EMA adoption, what other social or competitive factors might be at play that are not captured by this study?

05

Design Principles

"Leverage external pressures and internal innovation capabilities to drive the adoption of sustainable accounting practices for competitive advantage."

Understanding the external forces that compel SMEs to implement EMA is crucial for designing effective support programs and policies. This insight helps in tailoring interventions to leverage these pressures, thereby promoting more sustainable business practices within the SME sector.

06

What This Means for Your Design

Businesses, especially smaller ones, are more likely to start tracking their environmental impact if they feel they have to (rules) or if it's the expected way to do business (norms). Having the ability to innovate for the environment makes these pressures even more effective. Doing this environmental tracking helps them compete better.

How to use in your project

  • 1.Reference this study when discussing the external factors influencing the adoption of sustainable design solutions or practices within a specific industry or market segment.
07

Add to My Project

08

Quick Cite

Paragraph starter

Research indicates that external pressures, such as regulatory requirements (coercive) and industry norms (normative), significantly drive the adoption of environmental management accounting (EMA) in SMEs. Furthermore, a firm's capacity for environmental innovation acts as a crucial enabler, amplifying the impact of these pressures and directly contributing to sustainable competitive advantage. This suggests that for design projects aiming to promote sustainability, focusing on compliance and fostering innovation capabilities will be most effective.

09

Source

International Journal of Business and Society

EFFECTS OF INSTITUTIONAL PRESSURES, ORGANISATIONAL RESOURCES, AND CAPABILITIES ON ENVIRONMENTAL MANAGEMENT ACCOUNTING FOR SUSTAINABILITY COMPETITIVE ADVANTAGE

journal · 2023

View source

Questions About This Research

What does the research say about normative and coercive pressures drive environmental management accounting adoption in smes?
When designing initiatives to promote sustainable practices in SMEs, emphasize compliance and stakeholder expectations, and simultaneously build capacity for environmental innovation. Evidence: International Journal of Business and Society (2023).
Why does "Normative and Coercive Pressures Drive Environmental Management Accounting Adoption in SMEs" matter for design?
Understanding the external forces that compel SMEs to implement EMA is crucial for designing effective support programs and policies. This insight helps in tailoring interventions to leverage these pressures, thereby promoting more sustainable business practices within the SME sector.
How can designers apply this research?
When designing initiatives to promote sustainable practices in SMEs, emphasize compliance and stakeholder expectations, and simultaneously build capacity for environmental innovation.
What were the main findings?
Normative and coercive institutional pressures have a substantial and direct positive relationship with the adoption of EMA.. Mimetic institutional pressure showed no correlation with EMA adoption.. Environmental innovation capability positively and significantly moderated the effect of coercive and normative pressures on EMA adoption.. EMA has a significant and direct positive relationship with sustainable competitive advantage (SCA).
What research method was used?
Quantitative survey research with 1,162 participants.
How strong is the evidence?
Evidence strength is rated Strong effect, based on a 2023 journal from International Journal of Business and Society.
What should I do differently in my next project?
When developing a new product or service aimed at improving sustainability reporting for SMEs, consider how to frame its benefits in terms of regulatory compliance and industry leadership, and how to integrate features that foster innovation.
What are the limitations?
The study was conducted in Kenya, and findings may not be generalizable to all regions or types of businesses. Mimetic pressure was found to be insignificant, suggesting a need for further exploration into why SMEs do not imitate others in EMA adoption.