Short answer

Designers and product managers should integrate UI/UX enhancements and strategic sales promotions as core components of their e-commerce platform development to cultivate user loyalty and drive repeat business.

Field: Innovation & Markets
Source: International Journal of Engineering and Management Sciences (2023)
Method: Quantitative research using descriptive analysis, classical assumption tests, and multiple linear regression.
Sample: 96 respondents
Evidence: Strong effect

Effective user interface (UI) and user experience (UX) design, coupled with compelling sales promotions, significantly influence users' intentions to make repeat purchases on e-commerce platforms. This innovation & markets research insight is drawn from a 2023 study published in International Journal of Engineering and Management Sciences. Using Quantitative research using descriptive analysis, classical assumption tests, and multiple linear regression. with 96 respondents, researchers explored how this design variable affects real-world outcomes. The key design takeaway: Designers and product managers should integrate UI/UX enhancements and strategic sales promotions as core components of their e-commerce platform development to cultivate user loyalty and drive repeat business.

Study

Innovation & MarketsRecentStrong effect

UI/UX and Sales Promotions Drive Repeat Purchases in E-commerce

Effective user interface (UI) and user experience (UX) design, coupled with compelling sales promotions, significantly influence users' intentions to make repeat purchases on e-commerce platforms.

International Journal of Engineering and Management Sciences · 2023

Key Findings

01User interface design has a statistically significant impact on repurchase intention.
02User experience design has a statistically significant impact on repurchase intention.
03Sales promotions have a statistically significant impact on repurchase intention.

Application

Design takeaway

How to apply

When designing or iterating on an e-commerce platform, conduct user testing to refine UI/UX elements and analyze the effectiveness of different sales promotion strategies on user behavior.

Project actions

01When researching user behaviour, consider how visual appeal and ease of use affect their decisions.
02Think about how different types of promotions might influence a user's choice to return to a product or service.

Method & Evidence

AimTo determine the influence of user interface design, user experience design, and sales promotions on the repurchase intention of users of the Shopee application.

MethodQuantitative research using descriptive analysis, classical assumption tests, and multiple linear regression.

ProcedureData was collected from Shopee application users through systematic sampling. Statistical analysis was performed using SPSS Statistics 28.0 to examine the relationships between UI design, UX design, sales promotions, and repurchase intention.

Sample96 respondents

ContextE-commerce mobile application usage, specifically targeting Gen Z and millennial consumers in Indonesia.

Variables

IV["User Interface Design","User Experience Design","Sales Promotions"]

DVRepurchase Intention

CV["E-commerce platform (Shopee)","Target demographic (Gen Z and millennials)","Geographic location (Indonesia)"]

Strengths & Limitations

Strengths

+Employs quantitative methods for measurable results.
+Focuses on a relevant and growing market segment (Gen Z and millennials in e-commerce).

Limitations

The study's findings might not apply to all age groups or cultures, and the specific impact of each factor (UI, UX, promotions) might vary depending on the product or service being offered.

Reliability & validity

The use of statistical tests like multiple linear regression in SPSS provides a framework for assessing the reliability and validity of the relationships identified between the independent variables and the dependent variable.

Think critically

To what extent do cultural differences or varying levels of digital literacy among different user segments affect the impact of UI/UX design and sales promotions on repurchase intentions?

Design Principles

"A user-centric approach that balances functional design with persuasive marketing elements is essential for fostering customer retention in digital marketplaces."

In the competitive e-commerce landscape, understanding the drivers of customer loyalty is paramount. This research highlights that a seamless and engaging digital storefront, combined with attractive offers, is not merely a feature but a strategic imperative for fostering sustained customer engagement and driving repeat business.

What This Means for Your Design

Making an app look good and easy to use, along with offering good deals, makes people want to buy from it again.

How to use in your project

1.Reference this study when discussing how UI/UX design and promotional strategies impact user behaviour and purchasing decisions in your design project.

Add to My Project

Quick Cite

Paragraph starter

Research indicates that in the competitive e-commerce sector, factors such as user interface design, user experience design, and sales promotions significantly influence users' intentions to make repeat purchases. This suggests that for digital product development, a holistic approach that integrates intuitive design with effective marketing strategies is crucial for fostering customer loyalty and driving sustained engagement.

Source

International Journal of Engineering and Management Sciences

The Impact of Sales Promotion, User Interface and User Experience Design on Shopee App Users' Repurchase Intentions

journal · 2023

View source

Questions About This Research

What does the research say about ui/ux and sales promotions drive repeat purchases in e-commerce?: Designers and product managers should integrate UI/UX enhancements and strategic sales promotions as core components of their e-commerce platform development to cultivate user loyalty and drive repeat business. Evidence: International Journal of Engineering and Management Sciences (2023).
Why does "UI/UX and Sales Promotions Drive Repeat Purchases in E-commerce" matter for design?: In the competitive e-commerce landscape, understanding the drivers of customer loyalty is paramount. This research highlights that a seamless and engaging digital storefront, combined with attractive offers, is not merely a feature but a strategic imperative for fostering sustained customer engagement and driving repeat business.
How can designers apply this research?: Designers and product managers should integrate UI/UX enhancements and strategic sales promotions as core components of their e-commerce platform development to cultivate user loyalty and drive repeat business.
What were the main findings?: User interface design has a statistically significant impact on repurchase intention.. User experience design has a statistically significant impact on repurchase intention.. Sales promotions have a statistically significant impact on repurchase intention.
What research method was used?: Quantitative research using descriptive analysis, classical assumption tests, and multiple linear regression. with 96 respondents.
How strong is the evidence?: Evidence strength is rated Strong effect, based on a 2023 journal from International Journal of Engineering and Management Sciences.
What should I do differently in my next project?: When designing or iterating on an e-commerce platform, conduct user testing to refine UI/UX elements and analyze the effectiveness of different sales promotion strategies on user behavior.
What are the limitations?: The study focused on a specific demographic (Gen Z and millennials) and a single platform (Shopee) in Indonesia, which may limit generalizability to other user groups or markets.