Short answer

Invest in both the functional and emotional aspects of the user experience, and strategically leverage price promotions to cultivate a positive shopping orientation that drives repeat purchases.

Field: Innovation & Markets
Source: International Journal Of Humanities Education and Social Sciences (IJHESS) (2022)
Method: Quantitative Explanatory Descriptive Study using Structural Equation Modeling (PLS-SEM).
Sample: 223 participants
Evidence: Strong effect

Enhancing the overall shopping experience and offering attractive price discounts significantly increases customer repurchase intention, mediated by a positive shopping orientation. This innovation & markets research insight is drawn from a 2022 study published in International Journal Of Humanities Education and Social Sciences (IJHESS). Using Quantitative explanatory descriptive study using structural equation modeling (pls-sem). with 223 participants, researchers explored how this design variable affects real-world outcomes. The key design takeaway: Invest in both the functional and emotional aspects of the user experience, and strategically leverage price promotions to cultivate a positive shopping orientation that drives repeat purchases.

Study

Innovation & MarketsHigh ImpactStrong effect

Optimizing Price Discounts and Shopping Experience Boosts Customer Loyalty

Enhancing the overall shopping experience and offering attractive price discounts significantly increases customer repurchase intention, mediated by a positive shopping orientation.

International Journal Of Humanities Education and Social Sciences (IJHESS) · 2022

Key Findings

01Shopping experience positively and significantly affects shopping orientation and repurchase intention.
02Price discount positively and significantly affects shopping orientation and repurchase intention.
03Shopping orientation positively and significantly affects repurchase intention.
04Shopping experience influences repurchase intention through shopping orientation.
05Price discount influences repurchase intention through shopping orientation.

Application

Design takeaway

Invest in both the functional and emotional aspects of the user experience, and strategically leverage price promotions to cultivate a positive shopping orientation that drives repeat purchases.

How to apply

When designing or refining a product or service, consider how the overall user experience and any promotional pricing strategies can be optimized to foster a positive customer orientation and encourage repeat business.

Project actions

01When designing a new product or service, think about how the user will interact with it at every step and how pricing can be used to attract and retain customers.
02Consider how to measure both the 'experience' and the 'orientation' of your target users in your design project.

Method & Evidence

AimTo investigate how shopping experience and price discounts influence repurchase intention, and to understand the mediating role of shopping orientation in this relationship.

MethodQuantitative Explanatory Descriptive Study using Structural Equation Modeling (PLS-SEM).

ProcedureData was collected from GoFood consumers among students via purposive sampling. The relationships between shopping experience, price discount, shopping orientation, and repurchase intention were analyzed using PLS-SEM.

Sample223 participants

ContextFood delivery service platform (GoFood) for student consumers.

Variables

IV["Shopping Experience","Price Discount"]

DV["Repurchase Intention"]

CV["Shopping Orientation"]

Strengths & Limitations

Strengths

+Utilizes a robust statistical method (PLS-SEM) to analyze complex relationships.
+Focuses on a relevant and contemporary consumer behavior context (online food delivery).

Limitations

The findings are specific to online food delivery and may not apply directly to physical retail or other service industries.

Reliability & validity

The use of PLS-SEM and a sample size of 223 participants suggests a reasonable level of reliability and validity for the statistical analysis. However, the specific measures used for each variable would need to be examined for construct validity and internal consistency.

Think critically

To what extent can a poor shopping experience be compensated for by a significant price discount, and vice versa, in influencing long-term customer loyalty?

Design Principles

"Customer loyalty is cultivated through a combination of positive experiential design and value-driven pricing, mediated by a favorable customer mindset."

In competitive markets, understanding the interplay between customer perception, promotional strategies, and repeat business is crucial. This insight highlights that design elements of the shopping experience and pricing tactics are not isolated factors but work synergistically to foster customer loyalty.

What This Means for Your Design

Making shopping easy and fun, and offering good deals, makes people want to buy from you again because they feel good about the whole process.

How to use in your project

1.This research can inform the justification for design choices related to user interface, user experience, and promotional strategies in your design project.

Add to My Project

Quick Cite

Paragraph starter

This study by Ramantyo and Dhewi (2022) demonstrates that both a positive shopping experience and attractive price discounts significantly enhance repurchase intention by fostering a favorable shopping orientation among consumers. This highlights the importance of integrated design and marketing strategies in building customer loyalty.

Source

International Journal Of Humanities Education and Social Sciences (IJHESS)

The Influence of Shopping Experience and Price Discount on Repurchase Intention Through Shopping Orientation (Study on Consumers “GoFood”)

journal · 2022

View source

Questions About This Research

What does the research say about optimizing price discounts and shopping experience boosts customer loyalty?: Invest in both the functional and emotional aspects of the user experience, and strategically leverage price promotions to cultivate a positive shopping orientation that drives repeat purchases. Evidence: International Journal Of Humanities Education and Social Sciences (IJHESS) (2022).
Why does "Optimizing Price Discounts and Shopping Experience Boosts Customer Loyalty" matter for design?: In competitive markets, understanding the interplay between customer perception, promotional strategies, and repeat business is crucial. This insight highlights that design elements of the shopping experience and pricing tactics are not isolated factors but work synergistically to foster customer loyalty.
How can designers apply this research?: Invest in both the functional and emotional aspects of the user experience, and strategically leverage price promotions to cultivate a positive shopping orientation that drives repeat purchases.
What were the main findings?: Shopping experience positively and significantly affects shopping orientation and repurchase intention.. Price discount positively and significantly affects shopping orientation and repurchase intention.. Shopping orientation positively and significantly affects repurchase intention.. Shopping experience influences repurchase intention through shopping orientation.
What research method was used?: Quantitative Explanatory Descriptive Study using Structural Equation Modeling (PLS-SEM). with 223 participants.
How strong is the evidence?: Evidence strength is rated Strong effect, based on a 2022 journal from International Journal Of Humanities Education and Social Sciences (IJHESS).
What should I do differently in my next project?: When designing or refining a product or service, consider how the overall user experience and any promotional pricing strategies can be optimized to foster a positive customer orientation and encourage repeat business.
What are the limitations?: The study focused on a specific demographic (students) and a particular service (GoFood), which may limit the generalizability of findings to other consumer groups or industries.