Green Product, Price, and Promotion Drive Firm Performance in Electronics Manufacturing
Implementing green strategies in product design, pricing, and promotional efforts can lead to improved firm performance within the electronics manufacturing sector.
International Journal of Sustainable Strategic Management · 2019
Key Findings
- 01Green product strategies significantly influence firm performance.
- 02Green pricing strategies significantly influence firm performance.
- 03Green promotion strategies significantly influence firm performance.
- 04Green place strategies did not show a significant influence on firm performance in this study.
Application
Design takeaway
Integrate environmental considerations into product design and communicate these benefits effectively through pricing and promotion to enhance business outcomes.
How to apply
When developing new products or refining existing ones, consider the environmental impact at every stage and ensure pricing and marketing communications reflect these sustainable attributes.
Project actions
- 01When researching a product, consider how its environmental features affect customer perception and purchasing decisions.
- 02Think about how to communicate the 'green' aspects of a product effectively in your design proposals.
Method & Evidence
Variables
Strengths & Limitations
Strengths
- +Focuses on a specific, relevant industry.
- +Utilizes a stakeholder-theory-based conceptual model.
Limitations
The findings might not be generalizable to all industries or regions, and the impact of distribution channels (place) on green product success needs further investigation.
Reliability & validity
The study's reliability could be assessed by the consistency of responses from managers within the same industry. Validity is supported by the theoretical framework (stakeholder theory) and the focus on measurable marketing mix elements and firm performance.
Think critically
How might the 'green place' strategy be more effectively implemented or measured to influence firm performance in future research?
Design Principles
"Sustainable product attributes, value-based green pricing, and transparent green promotion are key levers for improving firm performance."
As environmental concerns become increasingly central to consumer and regulatory expectations, businesses must integrate sustainability into their core marketing strategies. This research highlights that focusing on the 'green' aspects of product, price, and promotion is not just an ethical consideration but a tangible driver of business success.
What This Means for Your Design
Making products eco-friendly, pricing them fairly for their green features, and telling people about it can make a company do better, especially in electronics manufacturing.
How to use in your project
- 1.Reference this study when discussing the market viability of sustainable design choices or the importance of eco-friendly product features in your design project.
Add to My Project
Quick Cite
(2019). How green marketing mix strategies affects the firm's performance: a Malaysian perspective. International Journal of Sustainable Strategic Management. https://doi.org/10.1504/ijssm.2019.099032 Retrieved from https://designdex.org/study/e304e38c-e8c1-4d75-ae7d-d4cad616cead/green-product-price-and-promotion-drive-firm-performance-in-electronics-manufacturing
Paragraph starter
Research indicates that green marketing strategies, particularly those related to product attributes, pricing, and promotion, can significantly enhance firm performance in manufacturing sectors. This suggests that incorporating eco-friendly design principles and effectively communicating these benefits to consumers is crucial for commercial success.
Source
International Journal of Sustainable Strategic Management
How green marketing mix strategies affects the firm's performance: a Malaysian perspective
journal · 2019
View sourceQuestions about this research
- What does the research say about green product, price, and promotion drive firm performance in electronics manufacturing?
- Integrate environmental considerations into product design and communicate these benefits effectively through pricing and promotion to enhance business outcomes. Evidence: International Journal of Sustainable Strategic Management (2019).
- Why does "Green Product, Price, and Promotion Drive Firm Performance in Electronics Manufacturing" matter for design?
- As environmental concerns become increasingly central to consumer and regulatory expectations, businesses must integrate sustainability into their core marketing strategies. This research highlights that focusing on the 'green' aspects of product, price, and promotion is not just an ethical consideration but a tangible driver of business success.
- How can designers apply this research?
- Integrate environmental considerations into product design and communicate these benefits effectively through pricing and promotion to enhance business outcomes.
- What were the main findings?
- Green product strategies significantly influence firm performance.. Green pricing strategies significantly influence firm performance.. Green promotion strategies significantly influence firm performance.. Green place strategies did not show a significant influence on firm performance in this study.
- What research method was used?
- Quantitative Survey Research with 121 participants.
- How strong is the evidence?
- Evidence strength is rated Strong effect, based on a 2019 journal from International Journal of Sustainable Strategic Management.
- What should I do differently in my next project?
- When developing new products or refining existing ones, consider the environmental impact at every stage and ensure pricing and marketing communications reflect these sustainable attributes.
- What are the limitations?
- The study focused on a specific industry (E&E manufacturing) and geographical region (Malaysia), and the 'green place' strategy did not yield significant results, suggesting potential nuances in its implementation or measurement.
- Is there evidence that green affects design outcomes?
- The study found that focusing on making products environmentally friendly, offering competitive green pricing, and effectively communicating these green efforts through promotion positively impacts the performance of electronics manufacturers. The 'place' or distribution aspect of the green marketing mix did not show a Source: International Journal of Sustainable Strategic Management (2019).
- Where does this product price research apply?
- Electrical and electronics manufacturing firms in Malaysia. It sits within innovation & markets research on designdex.org.
Related research topics
green design research · evidence on green · does green improve design outcomes · product price studies for designers · green and product price findings · innovation & markets research evidence