Short answer

When designing collaborative products with foreign brands and local IPs, focus on making the product feel innovative and culturally relevant to the target market.

Field: Innovation & Markets
Source: GLOBAL BUSINESS & FINANCE REVIEW (2023)
Method: Quantitative research using Structural Equation Modeling (SEM) and SPSS macro process.
Evidence: Moderate effect

Foreign brands collaborating with China Chic IPs can enhance consumer purchase intention by emphasizing product innovation and local relevance. This innovation & markets research insight is drawn from a 2023 study published in GLOBAL BUSINESS & FINANCE REVIEW. Using Quantitative research using structural equation modeling (sem) and spss macro process., researchers explored how this design variable affects real-world outcomes. The key design takeaway: When designing collaborative products with foreign brands and local IPs, focus on making the product feel innovative and culturally relevant to the target market.

Study

Innovation & MarketsRecentModerate effect

Perceived Product Innovativeness and Brand Localness Drive Positive Consumer Attitudes in China Chic IP Collaborations

Foreign brands collaborating with China Chic IPs can enhance consumer purchase intention by emphasizing product innovation and local relevance.

GLOBAL BUSINESS & FINANCE REVIEW · 2023

Key Findings

01Perceived product innovativeness positively influences consumer attitudes.
02Perceived brand localness positively influences consumer attitudes.
03Perceived psychological distance negatively impacts consumer attitudes.
04The impact of perceived fit on attitudes was not conclusively determined.
05Consumer ethnocentrism moderates the relationship between perceived brand localness and attitudes.

Application

Design takeaway

When designing collaborative products with foreign brands and local IPs, focus on making the product feel innovative and culturally relevant to the target market.

How to apply

When developing collaborative products, conduct market research to understand consumer perceptions of innovativeness and local relevance. Integrate these findings into product design and marketing strategies.

Project actions

01When researching co-branded products, consider how 'newness' and 'local connection' affect people's opinions.
02Think about how to measure 'perceived innovativeness' and 'perceived localness' in your own design projects.

Method & Evidence

AimTo investigate how perceived product innovativeness, brand localness, perceived fit, and perceived psychological distance influence consumer attitudes towards collaboration products between foreign brands and China Chic IPs.

MethodQuantitative research using Structural Equation Modeling (SEM) and SPSS macro process.

ProcedureA conceptual model based on Helmig et al. (2007) was adapted to examine the relationships between perceived brand localness, perceived product innovativeness, perceived fit, and perceived psychological distance, and their effects on consumer attitudes towards co-branded products. Data was analyzed using SEM and SPSS macro process.

ContextConsumer behavior in the context of co-branded products involving foreign brands and China Chic intellectual properties.

Variables

IV["Perceived brand localness","Perceived product innovativeness","Perceived fit","Perceived psychological distance"]

DV["Consumer attitudes towards collaboration products"]

CV["Consumer ethnocentrism (moderating variable)"]

Strengths & Limitations

Strengths

+Utilizes established theoretical models for analysis.
+Employs robust statistical methods (SEM) for examining complex relationships.

Limitations

It can be challenging to accurately measure 'perceived localness' and 'perceived psychological distance' in a design project.

Reliability & validity

The use of SEM suggests a rigorous approach to assessing the relationships between variables, contributing to the study's internal validity. Reliability would depend on the quality of the survey instrument and data collection.

Think critically

How might the 'perceived fit' between a foreign brand and a China Chic IP be more effectively measured or designed for, given its inconclusive impact in this study?

Design Principles

"For co-branded products, perceived innovativeness and perceived local relevance are key drivers of positive consumer attitudes."

Understanding consumer perceptions is crucial for successful product launches. This research highlights that highlighting novel features and a sense of local connection can significantly sway consumer attitudes towards co-branded products, particularly in emerging markets like China.

What This Means for Your Design

When foreign brands team up with popular Chinese cultural brands, people like them more if the product seems new and feels like it's made for them locally. If it feels too foreign or distant, people like it less.

How to use in your project

1.Use this study to justify investigating consumer attitudes towards co-branded products in your design project, particularly if it involves cultural elements or international collaborations.

Add to My Project

Quick Cite

Paragraph starter

This study by f f and f f (2023) found that perceived product innovativeness and perceived brand localness positively influence consumer attitudes towards collaboration products between foreign brands and China Chic IPs. This suggests that for design projects involving co-branding, particularly with cultural IPs, emphasizing novel features and local relevance is crucial for market acceptance.

Source

GLOBAL BUSINESS & FINANCE REVIEW

A Study on the Impact of Perceived Characteristics on Purchase Intention towards Collaboration Products between Foreign Brands and China Chic IPs

journal · 2023

View source

Questions About This Research

What does the research say about perceived product innovativeness and brand localness drive positive consumer attitudes in china chic ip collaborations?: When designing collaborative products with foreign brands and local IPs, focus on making the product feel innovative and culturally relevant to the target market. Evidence: GLOBAL BUSINESS & FINANCE REVIEW (2023).
Why does "Perceived Product Innovativeness and Brand Localness Drive Positive Consumer Attitudes in China Chic IP Collaborations" matter for design?: Understanding consumer perceptions is crucial for successful product launches. This research highlights that highlighting novel features and a sense of local connection can significantly sway consumer attitudes towards co-branded products, particularly in emerging markets like China.
How can designers apply this research?: When designing collaborative products with foreign brands and local IPs, focus on making the product feel innovative and culturally relevant to the target market.
What were the main findings?: Perceived product innovativeness positively influences consumer attitudes.. Perceived brand localness positively influences consumer attitudes.. Perceived psychological distance negatively impacts consumer attitudes.. The impact of perceived fit on attitudes was not conclusively determined.
What research method was used?: Quantitative research using Structural Equation Modeling (SEM) and SPSS macro process..
How strong is the evidence?: Evidence strength is rated Moderate effect, based on a 2023 journal from GLOBAL BUSINESS & FINANCE REVIEW.
What should I do differently in my next project?: When developing collaborative products, conduct market research to understand consumer perceptions of innovativeness and local relevance. Integrate these findings into product design and marketing strategies.
What are the limitations?: The impact of perceived fit was not conclusively determined, and the moderating role of consumer ethnocentrism requires further investigation.