Short answer
Designers should actively seek ways to involve consumers in the design and development process, treating them as collaborators rather than just end-users.
- Field
- Innovation & Design
- Source
- Fashion and Textiles (2014)
- Method
- Conceptual analysis and literature review
- Evidence
- Strong effect
The evolution from Total Consumer Experience (TCE) to Global Consumer Experience (GCE) and finally to Smart Consumer Experience (SCE) signifies a paradigm shift where consumers actively participate in shaping fashion markets. This innovation & design research insight is drawn from a 2014 study published in Fashion and Textiles. Using Conceptual analysis and literature review, researchers explored how this design variable affects real-world outcomes. The key design takeaway: Designers should actively seek ways to involve consumers in the design and development process, treating them as collaborators rather than just end-users.
Smart Consumer Experience (SCE) drives fashion innovation through co-creation and network influence.
The evolution from Total Consumer Experience (TCE) to Global Consumer Experience (GCE) and finally to Smart Consumer Experience (SCE) signifies a paradigm shift where consumers actively participate in shaping fashion markets.
Fashion and Textiles · 2014
Key Findings
- 01Consumer experience in fashion is evolving from a passive reception of products to an active, participatory role.
- 02The 'Smart Consumer Experience' leverages technology, global access to information, and community networks to empower consumers.
- 03Consumers are increasingly co-creating value and influencing retail businesses and future market offerings.
Application
Design takeaway
Designers should actively seek ways to involve consumers in the design and development process, treating them as collaborators rather than just end-users.
How to apply
Incorporate user feedback loops, community forums, and co-design workshops into the product development lifecycle.
Project actions
- 01Consider how your design project can involve potential users in the creation or refinement process.
- 02Research how online communities or social media influence trends in your chosen design field.
Method & Evidence
Variables
Strengths & Limitations
Strengths
- +Provides a forward-looking perspective on consumer engagement.
- +Identifies key drivers of change in consumer behavior.
Limitations
The study focuses on fashion; applying these concepts to other design fields might require adaptation.
Reliability & validity
The conceptual nature of the study means reliability and validity are based on the coherence of the argument and the strength of the literature cited, rather than empirical measurement.
Think critically
To what extent can the 'Smart Consumer Experience' model be applied to industries beyond fashion, and what modifications would be necessary?
Design Principles
"Embrace participatory design principles where consumer insights and co-creation are integral to the innovation pipeline."
Understanding this shift is crucial for designers and businesses aiming to remain relevant. It highlights the need to move beyond traditional product-centric approaches and embrace models that foster consumer engagement and co-creation.
What This Means for Your Design
Fashion is changing because customers are more involved. They use the internet and social groups to help decide what's fashionable and even influence what companies make.
How to use in your project
- 1.Reference this study when discussing how user feedback and market trends influence design choices, particularly in projects involving user engagement or community aspects.
Add to My Project
Quick Cite
Paragraph starter
The evolution towards a 'Smart Consumer Experience' (SCE) highlights the increasing importance of consumer participation and co-creation in design. As consumers leverage global information and community networks, designers and businesses must adapt by integrating user feedback and collaborative processes to ensure market relevance and innovation.
Source
Fashion and Textiles
Shifting paradigms for fashion: from total to global to smart consumer experience
journal · 2014
View sourceQuestions About This Research
- What does the research say about smart consumer experience (sce) drives fashion innovation through co-creation and network influence?
- Designers should actively seek ways to involve consumers in the design and development process, treating them as collaborators rather than just end-users. Evidence: Fashion and Textiles (2014).
- Why does "Smart Consumer Experience (SCE) drives fashion innovation through co-creation and network influence." matter for design?
- Understanding this shift is crucial for designers and businesses aiming to remain relevant. It highlights the need to move beyond traditional product-centric approaches and embrace models that foster consumer engagement and co-creation.
- How can designers apply this research?
- Designers should actively seek ways to involve consumers in the design and development process, treating them as collaborators rather than just end-users.
- What were the main findings?
- Consumer experience in fashion is evolving from a passive reception of products to an active, participatory role.. The 'Smart Consumer Experience' leverages technology, global access to information, and community networks to empower consumers.. Consumers are increasingly co-creating value and influencing retail businesses and future market offerings.
- What research method was used?
- Conceptual analysis and literature review.
- How strong is the evidence?
- Evidence strength is rated Strong effect, based on a 2014 journal from Fashion and Textiles.
- What should I do differently in my next project?
- Incorporate user feedback loops, community forums, and co-design workshops into the product development lifecycle.
- What are the limitations?
- The study is conceptual and relies on existing literature; empirical validation of the SCE model's impact across diverse fashion markets may be needed.