Short answer

Designers should actively consider and integrate tactile, auditory, and olfactory feedback into their designs to create a more holistic and impactful user experience that enhances perceived quality.

Field
User-Centred Design
Source
Multisensory Research (2020)
Method
Literature Review and Synthesis
Evidence
Strong effect

The perceived quality of materials and objects is not solely a visual experience but is significantly influenced by a combination of sensory inputs. This user-centred design research insight is drawn from a 2020 study published in Multisensory Research. Using Literature review and synthesis, researchers explored how this design variable affects real-world outcomes. The key design takeaway: Designers should actively consider and integrate tactile, auditory, and olfactory feedback into their designs to create a more holistic and impactful user experience that enhances perceived quality.

Study
User-Centred DesignHigh ImpactStrong effect

Multisensory Cues Significantly Enhance Perceived Material Quality

The perceived quality of materials and objects is not solely a visual experience but is significantly influenced by a combination of sensory inputs.

Multisensory Research · 2020

01

Key Findings

  • 01Visual evaluation is often dominant in research, but other senses (touch, sound, smell) play a crucial role in real-world quality perception.
  • 02Multisensory integration leads to a more robust and nuanced impression of material quality.
02

Application

Design takeaway

Designers should actively consider and integrate tactile, auditory, and olfactory feedback into their designs to create a more holistic and impactful user experience that enhances perceived quality.

How to apply

When designing a new product, consciously think about how it will feel, sound, and potentially smell, in addition to how it looks. For example, a premium electronic device might have a satisfying weight, a subtle click when buttons are pressed, and a smooth, cool surface.

Project actions

  • 01When evaluating materials, don't just look at them; touch them, tap them, and consider any associated sounds.
  • 02Think about how different sensory inputs might combine to create a specific impression of quality for your design.
03

Method & Evidence

AimTo investigate how multisensory inputs influence the perception of material and object quality.
MethodLiterature Review and Synthesis
ProcedureThe study synthesizes existing research on 'shitsukan', the Japanese concept for the multisensory perception of quality, highlighting the limitations of visually-focused evaluations and emphasizing the contributions of other senses.
ContextMaterial perception and product quality assessment

Variables

IVType and combination of sensory stimuli (visual, tactile, auditory, olfactory).
DVPerceived quality of material or object.
CVLighting conditions, ambient noise, temperature (depending on the specific study).
04

Strengths & Limitations

Strengths

  • +Highlights the importance of under-researched sensory modalities.
  • +Provides a framework for understanding holistic user experience.

Limitations

It can be challenging to isolate the effect of individual senses in a real-world product, and user perception can be subjective.

Reliability & validity

Reliability would be assessed by repeating the sensory input presentation and checking for consistent quality ratings. Validity would be assessed by ensuring the chosen sensory inputs genuinely reflect aspects of material quality.

Think critically

How might a designer leverage the 'shitsukan' concept to differentiate a product in a crowded market, especially when visual similarities are high?

05

Design Principles

"Design for multisensory integration to create richer and more accurate perceptions of quality."

Designers often overlook the impact of non-visual sensory feedback on user perception. By intentionally integrating tactile, auditory, and even olfactory elements, designers can create richer, more compelling product experiences that go beyond visual aesthetics.

06

What This Means for Your Design

When you touch, hear, or even smell something, it changes how you think it feels or how good it is, not just how it looks.

How to use in your project

  • 1.Reference this research when discussing how user testing should incorporate tactile feedback or when justifying design choices based on the feel or sound of materials.
07

Add to My Project

08

Quick Cite

Paragraph starter

The perception of material quality, often termed 'shitsukan', is a multisensory phenomenon. Research indicates that while visual cues are prominent, tactile, auditory, and even olfactory inputs significantly contribute to a user's overall impression of quality. Therefore, design decisions should consider the integrated sensory experience to enhance user satisfaction and perceived value.

09

Source

Multisensory Research

Shitsukan — the Multisensory Perception of Quality

journal · 2020

View source

Questions About This Research

What does the research say about multisensory cues significantly enhance perceived material quality?
Designers should actively consider and integrate tactile, auditory, and olfactory feedback into their designs to create a more holistic and impactful user experience that enhances perceived quality. Evidence: Multisensory Research (2020).
Why does "Multisensory Cues Significantly Enhance Perceived Material Quality" matter for design?
Designers often overlook the impact of non-visual sensory feedback on user perception. By intentionally integrating tactile, auditory, and even olfactory elements, designers can create richer, more compelling product experiences that go beyond visual aesthetics.
How can designers apply this research?
Designers should actively consider and integrate tactile, auditory, and olfactory feedback into their designs to create a more holistic and impactful user experience that enhances perceived quality.
What were the main findings?
Visual evaluation is often dominant in research, but other senses (touch, sound, smell) play a crucial role in real-world quality perception.. Multisensory integration leads to a more robust and nuanced impression of material quality.
What research method was used?
Literature Review and Synthesis.
How strong is the evidence?
Evidence strength is rated Strong effect, based on a 2020 journal from Multisensory Research.
What should I do differently in my next project?
When designing a new product, consciously think about how it will feel, sound, and potentially smell, in addition to how it looks. For example, a premium electronic device might have a satisfying weight, a subtle click when buttons are pressed, and a smooth, cool surface.
What are the limitations?
The review primarily synthesizes existing literature, and specific experimental data on novel multisensory combinations may be limited.