Short answer
When designing systems involving the commodification of living things or processes with inherent ethical complexities, anticipate and design for the emotional and psychological adaptations users will make.
- Field
- User-Centred Design
- Source
- CU Scholar (University of Colorado Boulder) (2011)
- Method
- Qualitative research, potentially ethnographic observation and interviews.
- Evidence
- Moderate effect
Designers must acknowledge and manage the complex emotional labor involved when users interact with products or systems that involve the commodification of living beings. This user-centred design research insight is drawn from a 2011 study published in CU Scholar (University of Colorado Boulder). Using Qualitative research, potentially ethnographic observation and interviews., researchers explored how this design variable affects real-world outcomes. The key design takeaway: When designing systems involving the commodification of living things or processes with inherent ethical complexities, anticipate and design for the emotional and psychological adaptations users will make.
Emotional Boundaries in Commodity Production: Balancing Care and Commodification
Designers must acknowledge and manage the complex emotional labor involved when users interact with products or systems that involve the commodification of living beings.
CU Scholar (University of Colorado Boulder) · 2011
Key Findings
- 01Producers develop emotional skills to view animals as 'market animals' and commodities.
- 02A 'symbiotic ideology' emerges where producers see their relationship with cattle as mutually beneficial, despite the eventual slaughter.
- 03Producers engage in 'boundary labor' to emotionally distance consumers from the reality of animal consumption.
Application
Design takeaway
When designing systems involving the commodification of living things or processes with inherent ethical complexities, anticipate and design for the emotional and psychological adaptations users will make.
How to apply
In designing products or services that involve the transformation of raw materials or living resources into consumer goods, consider how users emotionally process this transformation and design to support ethical engagement.
Project actions
- 01Consider the emotional journey of the user throughout the product lifecycle.
- 02Investigate the psychological 'work' users do to align their actions with their values, especially in ethically complex scenarios.
Method & Evidence
Variables
Strengths & Limitations
Strengths
- +Provides a nuanced understanding of human-animal relationships in a production context.
- +Identifies specific psychological processes ('boundary labor', 'symbiotic ideology') that are relevant to design.
Limitations
The emotional dynamics are highly context-specific and may not be generalizable to all design projects.
Reliability & validity
The qualitative nature of the research provides depth but may limit generalizability. Findings are likely valid within the specific context studied.
Think critically
To what extent can and should designers aim to reduce or eliminate the 'boundary labor' users perform, and what are the ethical implications of doing so?
Design Principles
"Design for ethical emotional engagement, acknowledging the psychological complexities of human-object/being relationships."
Understanding the psychological and emotional frameworks users adopt when engaging with 'market animals' or similar concepts is crucial for designing ethical and user-friendly systems. This insight highlights the need to consider the user's emotional journey and the potential for cognitive dissonance when care and utility are in conflict.
What This Means for Your Design
People who raise animals for meat have to learn to care for them but also see them as products to be sold. Designers need to think about how people feel when they have to do this, and how they create emotional distance.
How to use in your project
- 1.Use this research to inform your user research by asking questions about users' emotional responses to the product's lifecycle or origin.
- 2.Discuss the ethical considerations of your design in relation to the psychological impact on users.
Add to My Project
Quick Cite
Paragraph starter
The research by Ellis (2011) on beef production highlights the complex emotional labor involved in reconciling care for living beings with their commodification. This 'boundary labor' and the development of a 'symbiotic ideology' suggest that users often develop psychological mechanisms to manage cognitive dissonance. In my design project, understanding these user adaptations is crucial for creating a product that is not only functional but also ethically resonant and psychologically comfortable for the user.
Source
CU Scholar (University of Colorado Boulder)
Breeding Inequality: Human-Animal Relationships in Beef Production
journal · 2011
View sourceQuestions About This Research
- What does the research say about emotional boundaries in commodity production: balancing care and commodification?
- When designing systems involving the commodification of living things or processes with inherent ethical complexities, anticipate and design for the emotional and psychological adaptations users will make. Evidence: CU Scholar (University of Colorado Boulder) (2011).
- Why does "Emotional Boundaries in Commodity Production: Balancing Care and Commodification" matter for design?
- Understanding the psychological and emotional frameworks users adopt when engaging with 'market animals' or similar concepts is crucial for designing ethical and user-friendly systems. This insight highlights the need to consider the user's emotional journey and the potential for cognitive dissonance when care and utility are in conflict.
- How can designers apply this research?
- When designing systems involving the commodification of living things or processes with inherent ethical complexities, anticipate and design for the emotional and psychological adaptations users will make.
- What were the main findings?
- Producers develop emotional skills to view animals as 'market animals' and commodities.. A 'symbiotic ideology' emerges where producers see their relationship with cattle as mutually beneficial, despite the eventual slaughter.. Producers engage in 'boundary labor' to emotionally distance consumers from the reality of animal consumption.
- What research method was used?
- Qualitative research, potentially ethnographic observation and interviews..
- How strong is the evidence?
- Evidence strength is rated Moderate effect, based on a 2011 journal from CU Scholar (University of Colorado Boulder).
- What should I do differently in my next project?
- In designing products or services that involve the transformation of raw materials or living resources into consumer goods, consider how users emotionally process this transformation and design to support ethical engagement.
- What are the limitations?
- This research focuses on a specific, high-stakes context (animal agriculture) and may not directly translate to all design scenarios involving commodification.